Three years ago, I bought a magazine as a passion project.
Since then, I've fallen in love with the magazine business, acquired other brands, and grown into a $50M side hustle (18% EBITDA margins today).
I believe it could become a billion-dollar business by 2030 through a combination of organic growth and M&A, w/ 30% EBITDA margins.
Why am I passionate about magazines?
1/
Before the internet, magazines were amazing businesses. They have a great connection with their audiences and a fantastic way for advertisers to reach a special interest.
Magazines could monetize through recurring subscriptions, newsstand, and advertising.
2/
Advertising was the cash cow. Subscriptions were often subsidized.
But the internet changed all of this.
Advertisers started to allocate budget towards digital and magazine share of wallet collapsed.
3/
Tender rejections are above 5%. Tender rejections measure the percentage of truckloads rejected. Carriers reject loads if they have better options. Capacity is coming back in balance. 1/
Truckload spot rates have hit a 6 month high.
Usually, truckload rates drop below Q4 rates, but we are seeing the opposite. 2/
Truckload volumes are above the 2023 seasonal comps. 3/
The new titles we acquired from Bonnier have so much potential. I can't wait to get started on investing in the content and driving new levels of engagement from the audiences.
Each brand is the leader in its category. Here is what I love about each one. 🧵
Boating is "America's Favorite Past Time"
Boating Magazine is the largest powerboat magazine.
There are 280,000 powerboats sold each year. This audience is massive, with lots of opportunity in video. 2/
Yachting is the most aspirational of the marine brands, focused on the luxury category, where style and prestige reign supreme.
There are more than 59,000 yachts sold each year, with nearly 900 super-yachts sold. 3/
The freight market bottomed on May 14th. Since then conditions have continued to improve.
The outbound tender rejection index (OTRI) measures the balance of supply/demand in trucking, by measuring the % of truckloads that are rejected.
This data comes from the "tender" messages between shippers and motor carriers. Tender messages are requests for trucks in the contract freight market.
A rejection tells us that a carrier is telling a shipper that they have other options for their trucks.
Higher rejection rates mean that the balance of supply/demand is swinging in favor of trucking fleets.
Tender rejections are also signaling a stronger YoY quarter for motor carriers. Tender rejections are on pace to surpass last year's number and should do so by the end of Q3.
2/
Tender rejections are also signaling that the current market is similar to 2019.
Trucking is one of the most fragmented industries on the planet.
Growing up, I was told that there would be massive consolidation in the trucking industry. The opposite has happened. Why?
This chart shows the number of individual trucking fleet companies. 1/
Before deregulation in 1980, trucking rates were fixed and approved by the Federal government.
The Feds deregulated trucking and other forms of transport (airlines) and it created an explosion in the number of trucking fleets. Now, anyone could start a trucking company. 2/
From 1980 - 2000, there was a changing of the guard.
Non-unionized long-haul truckload firms were far more agile and able to compete against unionized companies that benefited from government regulation and fixed prices. 3/
Tender rejections are the highest levels in 6 months at 4%. Tender rejection measures the percentage of truckloads that are turned down by trucking firms in the market.
It is the best way to measure supply/demand 1/
Volumes are up 12% in the past 6 months. Increasing throughout the year (the big dips are holidays, btw). 2/
For most of the year, tender rejections didn't follow the higher volumes, suggesting that there was way too much capacity in the market. 3/