New at @lenfestinst: @lauchlinfields wrote a step-by-step overview of how @MSTODAYnews connected with readers at each step of the audience engagement funnel around its Pulitzer-winning "Backchannel" investigation lenfestinstitute.org/solutions-reso…
@lenfestinst @lauchlinfields @MSTODAYnews . @lauchlinfields also shared a template of the document she created to plan and track the audience strategy around the investigation. You can make a copy and adapt it for your own newsroom! lenfestinstitute.org/solutions-reso…
@lenfestinst @lauchlinfields @MSTODAYnews This case study was first shared with the Statewide News Collective, which you can learn about here — and reach out to join if you work at an independent statewide news org: lenfestinstitute.org/our-work/commu…
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