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CNBC has dismantled its climate desk and will no longer have staff dedicated to covering climate change.
https://twitter.com/CatClifford/status/1726648212315091148
It is a sad day when a major news publication decides to cut jobs that provide essential coverage of a planetary crisis. The science is clear, the impacts are here, and many world leaders are taking it seriously. So why does a media publication not see a business case?
The media business has struggled to keep up in the digital age, with social media companies eating away advertising revenue that kept news cheap or even free for vast populations. But that's not an indication of a shrinking readership.
In 7-8 years covering climate change and solutions, I've only seen the audience grow. Disruption creates demand for good information for business, policymakers, and general public. But if CNBC's decision reflects wider industry, then per user revenue must be low or falling.
Folks on the business side of journalism have their work cut out. If per user revenue is low, there are two solutions. Grow the number of users and grow how much each user is worth. On both those things readers who care can help!
It's climate solution: talk about climate change to more people. It's not just doom and gloom. It's about remaking the world to be a better place. It's a big broad tent and it's growing, as we've documented. You can help it grow further. bloomberg.com/news/features/…
Apart from getting more readers, the readers who care can do more. Subscribe to your favorite publication, whether it's an established news site or an indy newsletter. Find your favorite writer and buy their books (PS: I have one to sell!). And share that work widely!
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