Casetify stole our products. Now we’re suing them.
Here’s how we found out... (1/6)
Exhibit A: The phrase “GLASS IS GLASS AND GLASS BREAKS”.
This is a catch-phrase coined by Teardown co-creator @ZacksJerryRig. This tagline does not exist on the internal hardware of any smartphone, yet somehow appears on @Casetify’s products. (2/6)
Exhibit B: The digits “11 11 11”.
This is a reference to our founding date, November 11th, 2011. This date does not exist on the ribbon cable of any smartphone, yet somehow appears on @Casetify’s products. (3/6)
Exhibit C: The string “R0807”.
This is a reference to our Twitter handle, @robot. This string does not appear on the ZIF connector of any smartphone, yet somehow appears on @Casetify’s products. (4/6)
Exhibit D: The “All-Seeing Eye”.
This is a symbol we often use, as evidenced by both the favicon of our website and the dbrand Pyramid PC built by @LinusTech. This symbol is not present on the battery of any smartphone, yet somehow appears on @Casetify’s products. (5/6)
Exhibit E: The “11.11” watt-hours.
This is, again, a reference to our founding date. This erroneous watt-hour metric is not on the battery of any smartphone, yet somehow appears on @Casetify’s products. (6/6)
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Turns out, we're not the only brand @Casetify has been stealing from... (1/4)
Yesterday, while @Casetify's site was being purged of our stolen products, a handful of users observed that they had also removed an “X-Ray Case” from their site. (2/4)
On Wednesday night, we launched 398 unique X-Ray products that had been in development for months. Given the timelines, it's obvious that @Casetify didn't steal anything from us here. (3/4)
If you don't give a shit about the LTT situation, skip this thread.
If you have no idea what the LTT situation is, continue touching grass.
If you want to hear our take on the LTT situation, keep reading.
First off, a clarifying point: we did not formally offer to sponsor the LTT apology video. On the evening before the video was published, we reached out to Colton to ask how the team was doing. We've known the LMG crew for over a decade - we asked from a place of genuine concern.
Colton said that the team was working on a response video, clear of any sponsors. While we didn't explicitly offer, we've sponsored countless LTT videos - it was a fair assumption that we might try. Given that context, the joke at the end of their video is one we were fine with.