I’ll share a Bobby Kotick story. I have a few. I cannot 100% verify this happened since it came to me from a dear friend, but I have no reason to doubt its veracity. It stars donuts.
My friend led a group on the WoW team. One of the things they would do for team morale was to invite executives to come visit their team in a casual setting. Usually this was someone like Mike. But one day they invited Bobby.
To everyone’s stunned disbelief, Bobby said yes. But on one condition. He has just bought a new doughnut making machine and wanted to make the team doughnuts. This sounds so wholesome right?
Dear reader, you are probably imagining a doughnut unit the size of an air fryer or microwave. Something that sits on a counter maybe.
Oh no. Bobby had recently acquired something like an industrial Krispy Kreme unit. It was MASSIVE. This machine had infrastructure. It traveled about in a semi, one imagines with highly trained escorts, and perhaps armed guards. And BK was going to bring this machine to the Blizzard campus.
Many discussions ensued. Principal among these was the power draw. One does not plug these units into a standard USA 120 volt outlet. I do not know what they require, but in my mind is something like a Tesla supercharger.
There were logistics about really thick extension cords and how long they could stretch and how to avoid pedestrians from tripping over them. Then there was the question of the hundreds of PCs in the building, with you know, dev teams making armor and quests and sparkle ponies.
I don’t know if someone finally had to say no or if the Irvine Company (who owns all things in Irvine including the campus that Blizzard leases) had to be invoked.
But the doughnuts never happened. Or if they did, nobody invited me, which is also a possibility.
Bobby did visit the WoW team once or twice. He told us he wishes we were faster and less expensive, which I understand to be his trademark, but in fairness was also probably objectively true of the WoW team.
Again, this is ultimately not my story to tell, and if I thought my friend might share, I would have reserved it for them. But today when we are remembering the tenure of Bobby Kotick, it seemed worth sharing. 🍩🍩🍩
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One of the first real implementation tasks (as apposed to ideation) that I did as a baby game designer was script the random maps in Age of Empires. I did most of the maps in Rise of Rome, Age 2 and its expansion, AoM and Age 3.
It was immensely satisfying because it was a perfect intersection of making something aesthetically beautiful that also led to good gameplay.
Adding the random maps from Civilization was one of the major innovations of Age of Empires over Warcraft and Command and Conquer.
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1. Keeping the community excited for a long time. This is why the traditional model is to announce at a con that your game is almost done. We just want to get feedback early enough that we have time yo react to it.
2. Making sure players aren’t disappointed when we pivot on a feature they thought was cool. This can happen even in shipped projects of course, and we think the mitigation is to build up as much trust as we can.
3. Having to invest in community management and publishing much earlier than normal. This is a price we are happy to pay.
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The cited study itself never claims of such a crash. It was a survey of the equatorial Atlantic, where plankton counts are always low because nutrients are low. Maybe they were even lower than normal, but still no cause for alarm.
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