The more that I talk to designers working on ultra-high-quality products...
The more I want to understand what it takes to establish a culture of craft.
After months I'm starting to notice some clear patterns 👇
1 // Investment from leadership
Most teams descope projects and cut corners as deadlines approach.
If you're like me... you've labeled countless details as "fast follows" only to have them buried for eternity in a product backlog.
Here's how these teams are different 👇
1 //
To build a culture of craft, the first step is for leadership to publicly state that they are willing to invest in high-quality design as a strategic advantage—even if it takes longer.