Rationalizing downward mobility. Venerating the taco truck. The college grad white urbanoids of the 1990s, the Frasier Cranes and Rachel Greens of the world, would have joked about it looking like vomit then headed to their favorite French bistro, the one with the chef from Lyon. 
It's the same reason for the pivot to craft beer as a cultural signifier of white gentrification, where 30 years ago it was the wine store. (While wine gets Reader's Digested into bottom shelf blends for single women to drink alone).
The issue with old yuppie pastimes being that they were "for us, by us" affairs for children of the upper middle class and are now either too expensive or have too steep of a learning curve for the far humbler hicklib adjacent college educated white urbanoids of 2010 and beyond.
And so instead of wine it's craft beer, instead of single malt scotch it's bourbon, instead of bistros it's barcades, instead of French patisserie it's "elevated" breakfast biscuits and waffles, etc etc. In so many ways, 2008 was the end of yuppie high culture for its own sake.
@grifter_expert For them, the appearance of yet another gear heavy sport, one based on meticulous concentration and wholesome family time, is just another sign of their relative upward mobility post-2008.
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