Joe Pompliano Profile picture
Mar 1 16 tweets 5 min read Read on X
The 2024 Formula 1 calendar is insane:

• 24 races
• 21 countries
• 5 continents
• 180+ hours of flights

Teams will travel 75,000 miles & transport 1,500 tons of equipment.

This makes it a logistical nightmare, so here's a breakdown of how Formula 1 pulls it off.

THREAD 👇
1) The simplest way to explain Formula 1 logistics is by breaking the calendar into two parts:

• European Races
• Flyaway Races

Let's start with European Races.
2) European races are self-explanatory — these are races that take place in Europe.

Examples:
• Monaco
• Monza
• Zandvoort
• Silverstone
• Spa

These races are easier and cheaper logistically because everything is transported by trucks rather than planes and boats. Image
3) Teams arrive about a week before the circuit opens to ticket holders.

Transportation crews then unload 27 trucks over 5 days to ensure the paddock is finished by Wednesday.

And since trucking is so much cheaper than planes, teams bring entire buildings with them.
4) Red Bull's motorhome, for example, is three stories tall and 13,000 square feet.

• Offices
• Outdoor deck
• Private chef
• Espresso bar

It takes 25 crew members 36 hours to assemble, but just one day to take it down.

And they even put it on a barge and tow it to Monaco.
5) But the harder part of the European schedule comes with back-to-back races.

These races take place on two consecutive weekends, and transportation crews are given just 3 days to break down, travel & rebuild their base.

Let's use the Hungarian GP & Belgian GP as an example.
6) Crews will work through the night after the Hungarian GP and have everything packed by 6 am the next morning.

That's when each team's truck drivers head out.

There are usually 2-3 drivers in each truck, and they take shifts driving so they only have to stop for gas. Image
7) The remaining 50+ crew members will meet them at the track and immediately start unloading.

They'll only have 2 days & work 15+ hour shifts to ensure everything is set up on Wednesday.

And this doesn't just happen once a year — there were 7 back-to-back races in 2023 alone. Image
8) But flyaway races (or races outside of Europe) are an entirely different logistical beast.

Examples:
• Bahrain
• Saudi Arabia
• Australia
• Miami
• Mexico
• Canada
• Brazil

Planning starts months before the F1 season even starts, and teams utilize a leapfrog approach.
9) Teams pack 4-5 kits of shipping containers at the beginning of each season.

A kit includes three 40-ft shipping containers & it's packed with jacks, trolleys, chairs, tables, etc.

These kits travel by boat in a leapfrog pattern from each flyaway race destination to the next.
10) Here’s how the 2023 season looked:

The first kits were shipped to Bahrain, Australia, Azerbaijan & Miami.

• Bahrain was used in Saudi, Singapore & Brazil
• Australia went to Japan
• Azerbaijan headed to Qatar & Abu Dhabi
• Miami handled Canada, Austin, Mexico & Vegas Image
11) This 5-kit leapfrog approach gives teams more time & saves them money by shipping with boats instead of airplanes.

But the most challenging part of the F1 season is undoubtedly back-to-back flyaway races.

Let's use Las Vegas & Qatar as an example from this year’s calendar.
12) The Las Vegas GP and Qatar GP are just one week apart.

Teams will need to travel 8,000 miles.

They'll be on a plane for nearly 20 hours and have to deal with an 11-hour time difference when they arrive. Image
13) This schedule is also difficult for drivers.

They typically experience jet lag for 3-5 days & try everything to adapt as quickly as possible, like limiting light exposure.

And for night races like Singapore, they'll even shift their entire schedule from 1 pm to 6 am. Image
14) The Formula 1 season is a grind — mentally & physically.

Teams spend thousands of hours and millions of dollars on logistics, and the difference between winning and losing can come down to milliseconds.

But that's why F1 is one of the world's most popular sports.
15) If you enjoy learning about the business and money behind sports, follow me (@JoePompliano) for more content like this.

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More from @JoePompliano

Feb 7
Apple Music pays the NFL $50 million annually to sponsor the Super Bowl halftime show.

But Usher won't get any of that money.

Instead, he'll perform for free, leveraging the exposure to gain followers, sell tickets, and increase streaming numbers.

Here's how it works 👇 Image
1) Some of the world's most famous artists have performed at the Super Bowl:

• Prince
• Michael Jackson
• Bruce Springsteen
• Beyonce
• Justin Timberlake
• The Rolling Stones
• Rihanna

But NONE of these artists were paid. Image
2) Here's how the financials work:

• NFL signs a $50M sponsorship deal
• Artists get a ~$15 million production budget

This budget covers 2,000 to 3,000 part-time workers, including set design, security, dancers, and marketing.

But artists don't get any of the money.
Read 11 tweets
Jan 27
My favorite sports business story involves two brothers turning $1 million into $800 million as basketball team owners without ever owning an NBA team.

It's a masterclass in leverage, long-term thinking, and the power of equity and ownership.

Here's the crazy story 👇 Image
1) The story starts with Ozzie & Daniel Silna.

The two brothers were born in New Jersey after their parents immigrated from Latvia in the 1930s.

They worked at their dad's small textile business, but when he sold the company, they started manufacturing polyester in the 1960s.
2) As polyester sales skyrocketed throughout the 1960s, Ozzie & Daniel Silna's business grew.

So they used $1 million in profit to buy the ABA’s failing Carolina Cougars in 1974.

They then moved the team to Saint Louis and rebranded as the Saint Louis Spirits. Image
Read 12 tweets
Jun 13, 2023
I asked my audience: "What is the best sports book you've ever read?" — and received more than 1,000 responses.

Here are the Top 10 👇

1) Open, an autobiography by Andre Agassi.

Everyone needs to read this, seriously. Image
2) Moneyball by Michael Lewis

This book follows the Oakland A's historic 2002 season — 103 wins with one of the lowest budgets in MLB —and details how the Athletics pioneered the use of analytics and advanced statistics.

This is a must-read, plain & simple. Image
3) The Score Takes Care Of Itself

This book breaks down the leadership lessons Bill Walsh installed as head coach of the 49ers, taking the team from a 2-14 record to Super Bowl Champions in just 2 years.

It's full of great stories.

And it's so good that I've read it 3-4 times. Image
Read 12 tweets
May 31, 2023
Conor McGregor in 2007:

• Working as a plumber
• Living with his parents
• Thousands of dollars in debt
• Cashing $235 welfare checks

But now, @TheNotoriousMMA has made over $600 million and is one of the world's highest-paid athletes.

This is his WILD story 👇 Image
1) McGregor's story reads like a Hollywood script.

He was a 12-year-old boy growing up in Crumlin, Ireland, who started taking boxing classes after being bullied by kids at school.

"Things like this happened a few times, so I thought, f**k this. I am going to go and train." ImageImage
2) McGregor started training at the Crumlin Boxing Club.

But then he discovered MMA at 16 and fully committed his life to the sport.

McGregor would watch delayed recordings of UFC fights and then practice the moves in his backyard.

But there was a problem. Image
Read 14 tweets
Apr 27, 2023
The NFL Draft is a MASSIVE event:

• $3 million construction cost
• $100 million economic impact
• 10 million viewers and 300,000 fans

But it wasn't always this big.

ESPN *made* it this big.

Here's the fascinating story 👇 Image
1) The NFL didn't have a draft for its first 14 years.

But Eagles owner Bert Bell got tired of losing — the best college players signed with the best teams — and pitched an idea to level the playing field.

And the NFL draft was born.

However, it looked different back then. Image
2) The first NFL Draft was held in 1936 at the Ritz-Carlton Hotel in Philadelphia.

• Draft picks written on a chalkboard
• Only 81 players selected (262 today)

Even crazier?

That year's #1 pick, Heisman winner Jay Berwanger, turned down the NFL to become a salesman instead. Image
Read 11 tweets
Apr 22, 2023
Deion Sanders signed a $30 million deal with Colorado & he's already made a HUGE impact:

• Sold out season tickets
• 700% increase in merch sales
• Added 800k social media followers

And now, 45,000 people will attend today's spring game on ESPN.

The Deion effect is real 📈 Image
But Deion's biggest impact will come in the admissions office.

When Boston College QB Doug Flutie threw a Hail Mary to beat Miami in 1984, the school saw a 30% jump in applications.

This is known as the Flutie Effect.

And it has only gotten stronger with social media. Image
Here are a few other examples:

• Auburn saw a 13% jump in applications after Cam Newton led them to a national title in 2011.

• Florida Gulf Coast saw a 27% increase in applications after their March Madness run in 2013.

But the best example is Nick Saban & Alabama. Image
Read 6 tweets

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