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Mar 8 11 tweets 3 min read Read on X
1/ Youtuber @MKBHD recently tested Fisker's latest EV and called it the "worst car I've ever reviewed."

The video has picked up 4.3 million views since he posted it and even reached execs at the company.

But things got really weird when Fisker responded. Let's get into it. Image via Auto Focus
2/ Brownlee had initially asked Fisker to give him a vehicle to review, but they kept delaying.

Tired of jumping through hoops, he found a car dealer willing to let him borrow one.
3/ When Fisker found out Brownlee sourced a car from a dealer, it asked that he delay his review until a software update came through.

Brownlee refused, saying "It's not really in my policy to wait on promised future software updates."
4/ He continued with the review, posting it to his account on February 17.

In it, he notes "a lot of weird" choices—including unlabeled buttons, sunroof solar panels you can't monitor, and software glitches with the keyfob, cameras, and more.
5/ Brownlee did give credit to the car's handsome physical design.

But he followed that up by saying "You could give me this car and I wouldn't want to drive it," so the pros were obviously not enough to make up for the cons. Image via Fisker
6/ Fisker had a truly bizarre response.

A Fisker senior engineer called the dealership that loaned Brownlee the car to try to do damage control.
7/ Unaware that they were being recorded, the rep let some things slip.

They admitted that even after the car's new update, Fisker's software "still got some holes in it."

The video recording of the call has 3.6+ million views on TikTok. Image
8/ Fisker's stock has tanked ~50% since Brownlee's video went live.

More people subscribe to Brownlee's YouTube channel than to the New York Times, Washington Post, Wall Street Journal, and USA Today combined. Image
9/ It's another example of just how influential social media reviewers have become in the product space.

Separately, Fisker announced last week that it may not have money to survive the year.
10/ If you enjoyed this thread, follow us @MorningBrew

We post business breakdowns like this 3x a week.

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More from @MorningBrew

May 21
1/ Scarlett Johansson is taking on OpenAI.

The actress hired legal representation after the AI company created a ChatGPT voice that was "eerily similar" to her own.

This isn't her first time going against a huge corporation, though, and winning.

Let's get into it. Image
2/ ScarJo is no stranger to voice acting.

The 2013 film "Her" used her voice for the AI program, Samantha.

Which is probably why Sam Altman wanted her to record for a GPT-4o voice. Image
3/ Back in Sep. 2023, Altman supposedly reached out to ScarJo with an offer.

She turned it down, but that didn't stop him from making a second offer days before the demo was set to go live.

But "before we could connect, the system was out there," Johansson said in a statement.
Read 10 tweets
Apr 19
1/ Boomers own twice as many large US homes as millennials right now (per Redfin).

And they aren't moving.

It's caused the housing market to become more stuck than it's been in decades.

Let's get into it. Image
2/ Around 28% of all homes with 3 or more bedrooms are owned by people:

1. Aged between 60-78 years old
2. Living by themselves or with a partner

AKA empty nesters
3/ Only 14% of big homes are owned by millennials with kids.

That's a stark contrast from a decade ago when boomers and young families were equally likely to own large homes. Image via Redfin
Read 12 tweets
Mar 27
1/ The Port of Baltimore is responsible for $15 million in economic activity every day.

And the Francis Scott Key Bridge collapse has it closed until further notice.

But what is the economic fallout from losing this key East Coast trade artery?

Let's get into it. Image via Getty
2/ Besides the loss of life and property, the bridge collapse is an economic nightmare.

"The railroads, the trucking industry, the regional distribution centers, commuters, and other segments of the economy," are all being affected, economist Anirban Basu told Business Insider.
3/ "The tentacles here are far-reaching. And they're all negative," Basu added.

He's referring to the tens of millions of dollars that will be lost until the shipping lanes are up and running again.

Although Baltimore isn't the largest port in the US, it is quite specialized. Image via The New York Times
Read 9 tweets
Feb 23
1/ Google has halted its Gemini AI image generator due to historical and racial inaccuracies.

The AI was "missing the mark," per a company statement, after users came forward citing results like Nazi-era German soldiers being depicted as people of color.

Let's get into it. Image via The Verge
2/ Google's Gemini AI (formerly Bard) started offering image generation a few weeks ago and is already under fire.

Users have noted that some of the generated images are chock-full of inaccuracy, especially when it comes to race and historical events. Image via The Verge
3/ When prompted to produce a 1943 Nazi-era German soldier, the AI came back with a series of images that featured people of color in uniform.

And that's not the only prompt that brought back some questionable results.
Read 8 tweets
Feb 16
1/People are done paying $18 for a Big Mac combo meal.

Between 2021 and 2022, prices at limited-service restaurants spiked 8%, per the US Bureau of Labor Statistics.

Customers are fed up, and CEOs are finally taking note. Let's get into it. Image
2/ Fast-food chains hiked prices during COVID to make up for wage increases, supply-chain disruptions, etc.

But now that we're on the other side of the pandemic, consumers are tired of paying top dollar for what used to be the most affordable food options.
3/ Price increases can still be expected in 2024, but CEOs are hoping to deliver smaller changes as inflation cools.

Shake Shack, for instance, intends to up prices by ~just~ 2.5%.
Read 9 tweets
Feb 2
The Apple Vision Pro hits stores today

A thread of the coolest use cases we've seen for the $3,500 spatial computer

1. Rodney Mullen's Skatrix

Looks fun as hell

2. NBA League Pass

Watching the Celtics lose in 4 to the Knicks in this is going to be so satisfying

3. Navi Live Translation

Very cool use case
Read 12 tweets

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