Share this page!

Enter URL or ID to Unroll

You can paste full URL like: https://x.com/threadreaderapp/status/1644127596119195649
or just the ID like: 1644127596119195649

How to get URL link on X (Twitter) App

  1. On the Twitter thread, click on or icon on the bottom
  2. Click again on or Share Via icon
  3. Click on Copy Link to Tweet
  4. Paste it above and click "Unroll Thread"!
  5. More info at Twitter Help
Kelsey Hightower Profile picture
@kelseyhightower
Apr 4, 2024 • 1 tweets • 1 min read • Read on X
Developers, what marketing strategies work on you?

The tech industry spends billions marketing to you and I'm curious if any of it is working.

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Kelsey Hightower

Kelsey Hightower Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @kelseyhightower

Kelsey Hightower Profile picture
May 3, 2024
Infrastructure as code is complex because infrastructure is complex. You have two choices: automation or abstraction.
You can automate the provisioning of infrastructure using tools like Cobbler, Terraform, or shell scripts depending on the API you're working with. You are essentially encoding configuration decisions into a tool and running it. Hopefully the target API supports idempotency.
Assuming your PDUs, networking gear, physical servers, and operating systems expose provisioning APIs, your infrastructure as code would reflect the aggregated complexity of each layer in the stack.
Read 12 tweets
Kelsey Hightower Profile picture
Mar 29, 2024
There is a lot of buzz around internal developer platforms, but it feels like PaaS all over again, but this time the new products are aiming even higher up the stack, and integrating developer workflows beyond deployments. Take @ChoreoDev for example. wso2.com/choreo/
Image
Choreo integrates API testing, CI/CD, and just enough observability to get pretty far without adding any other tools. The best part is the consolidation of all these concepts behind a common UI. Image
Then you got platforms like @massdriver* that attempt turn infrastructure and applications into a common set of modules that can be composed together.

* I'm a technical advisor and sit on the cap table. massdriver.cloud
Image
Read 7 tweets
Kelsey Hightower Profile picture
Jun 21, 2023
If you don't need Kubernetes don't use it.

What is being described here was already happening. Companies are spending too much time managing CI/CD pipelines, IaC, random bash scripts, and a whole collection of custom tooling no one wants to talk about.
Containers were about adopting a new abstraction and decoupling your application from the machine. Bundle your application and dependencies so you can spend less time messing with OS and configuration management tools. Docker and Kubernetes are optional.
Kubernetes is an infrastructure framework for building your own platform. You layer it on top of bare metal, virtual machines, or better yet, an IaaS provider of your choice, and you get an opinionated way for deploying containers to servers and exposing them to the network.
Read 6 tweets
Kelsey Hightower Profile picture
May 12, 2023
During a recent fireside chat, I was asked what was it like navigating the tech industry as a black person.
I'm in no position to speak for all black people, but I had something to say.
During my response I got choked up and needed a few minutes to recover.

The moderator looked at me and silently gave me permission to be human, and said, "take your time", in the way a caring farther would.

Alex, thanks for that.
Read 17 tweets
Kelsey Hightower Profile picture
May 4, 2023
The Amazon Prime Video team was able to reduce cost by moving from Serverless backed by Lambda to monoliths running on VMs.

"Moving our service to a monolith reduced our infrastructure cost by over 90%. It also increased our scaling capabilities." primevideotech.com/video-streamin… Scaling up the Prime Video ...
This isn't a dig against Lambda as that platform helped the team build the service fast and get to market.

"We designed our initial solution as a distributed system using serverless components, which was a good choice for building the service quickly."
But it is a testament to the overhead of microservices in the real world. Moving data around is typically an underestimated cost.

"The second cost problem we discovered was about the way we were passing video frames (images) around different components."
Read 5 tweets
Kelsey Hightower Profile picture
Feb 10, 2023
You can run databases on Kubernetes because it's fundamentally the same as running a database on a VM. The biggest challenge is understanding that rubbing Kubernetes on Postgres won't turn it into Cloud SQL. 🧵
First, the fundamentals. Kubernetes will schedule a database just like any other application. If you use a deployment, Kubernetes will schedule your database on a random node in the cluster, and if you add a volume, Kubernetes will mount it. That's it. The rest in on you.
You can even pin your database on a specific machine in the cluster to ensure the database lands on the same node, with the same IP, with the same data volume, kinda like you would do today on VMs.
Read 5 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

Send Email!

:(