• Alex Hormozi builds Acquisition .com through content.
• The billionaires on All In Podcast predict that ALL advertising money will be spent on content
• Iman Gadzhi stopped running ads and has a 70-people team to create content
Here's why:
Ads:
• Are paid
• Create skepticism
• Don’t create value
• Reduce good-will
Content:
• Is free
• Builds trust
• Creates value
• Generates good-will
The most important difference:
Ad profits grow linearly.
Content profits grow exponentially.
If you stay in the content game long enough, content will become 10 times more profitable.