the why for consumer crypto is becoming even more clear. the 10x UX improvement (from web wallets, emerging social graphs, and widespread adoption of passkeys) is the how.
why build consumer on crypto rails?
👥 it's the ability to log in with a social profile that is innately tied to one's financial history and account
📲 users can onboard to a new app and immediately discover content, experiences, products that their "friends" are doing. on any web2 app, there's a period of algorithm curation before users can properly enjoy the right content. in consumer crypto, this context is immediately populated by what you've minted, who/what you've transacted with, and your social graph.
💳 reduces the number of steps to making a financial purchase. the web2 flow of adding a credit card or paying with shopify immediately adds barriers (and thus potential drop offs) between users discovering something and acting on it financially. users churn at every additional step. logging in with web wallets dramatically reduces this friction, enabling instant onboarding and faster transactions.
now, social behaviors become deeply embedded with financial profiles, enabling new and better consumer experiences.
why build consumer on crypto rails?
👥 it's the ability to log in with a social profile that is innately tied to one's financial history and account
📲 users can onboard to a new app and immediately discover content, experiences, products that their "friends" are doing. on any web2 app, there's a period of algorithm curation before users can properly enjoy the right content. in consumer crypto, this context is immediately populated by what you've minted, who/what you've transacted with, and your social graph.
💳 reduces the number of steps to making a financial purchase. the web2 flow of adding a credit card or paying with shopify immediately adds barriers (and thus potential drop offs) between users discovering something and acting on it financially. users churn at every additional step. logging in with web wallets dramatically reduces this friction, enabling instant onboarding and faster transactions.
now, social behaviors become deeply embedded with financial profiles, enabling new and better consumer experiences.
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