Most founders I advise don't understand that they need to create a sense of urgency and desire. Emotional passion for the hunt. Most investors are sheep but even highly rational ones can get caught up in deal fever.
Here's how to do that 👇
Your job is to create that deal fever because it'll mean better terms for your company.
Of course the best thing you can do is have a great company with stellar metrics that's growing. Or be a master storyteller with an in-meta team going after a compelling market.
But here's some tactical tips on top of that:
1. Optimize your funnel.
100 first meetings might lead to a few term sheets if you're good. But you need to think about maximizing each step alongside the funnel:
Here's how to improve your @speedrun application. 4 days till close!
- Have a good hook. Traction? Repeat founder? Github stars?
- Brag about yourselves till it makes you uncomfortable. Be specific about your accomplishments ($XM revenue line, Y% growth)
(thread below)
- Think about your unique, opinionated take on the market. We've likely heard this pitch before, what makes you different?
- Similarly, what is your right to win?
- Deck can definitely help. Bonus points if you're a good storyteller in the deck.
- Think about the business not just the product. Be a business model snob.
- What is your GTM and distribution plan? What gives us conviction you can execute on it?
- Finally, think about what you're truly top 1% of the world in. Bet on your strengths.
Four years ago I walked away from a guaranteed promotion at McKinsey and a $300K PE offer to work in gaming for a third of the salary.
Many thought I was insane. They were playing chess: calculating the optimal move with perfect information.
But life is much more like poker, you can play perfectly and still lose. Or play terribly and win. I realized this viscerally after a few years in venture capital.
A few lessons below (full essay linked in my bio)
Focus on process, not outcomes.
Even with pocket Aces, you lose 15% of the time. That startup that failed? That relationship that didn't work? Maybe you played it perfectly. Bad outcomes don't invalidate good decisions.
MMOs are systems design through and through. The gameplay in Runescape is literally point-and-click, and while there is skill in very high-level whip PvP timing, 99% of the game is simply clicking on things and waiting.
Earlier this year, Nintendo launched Zelda: Tears of the Kingdom, and Attack on Titan wrapped up its storied run as one of the most popular TV shows for the year.
Mihoyo made $3.8B in revenue last year (PocketGamer), nearly half of Activision Blizzard. Here's why anime games / culture are taking over🧵
1/ The Rise of Anime
69% of GenZ watch anime, up from 57% of millennials and only 23% of baby boomers. What was once a niche genre has now gone mainstream!
There's a reason why Mihoyo's motto is "tech otakus can save the world."
Distribution has grown. More than half of Netflix's subscribers have watched anime on their platform, while Funimation and Crunchyroll continue to grow as anime-dedicated platforms. No longer do we have to wait for neon fansubs of our favorite anime to come out.