Shreyas Doshi Profile picture
May 12 1 tweets 3 min read Read on X
It is easy to make fun of PMs & engineers in big companies who are just launching features, moving pixels around, and are focused on “outputs over outcomes”, but you must understand that some environments are so messed up that a launch (really _any_ launch) is by itself a huge achievement requiring superhuman effort.

Contrary to what people might like to believe on Twitter, these PMs & engineers know that this is not ideal. They know they should be doing things differently.

But the mess around them is just overwhelming. It would be impossible for anyone at the level of an Individual Contributor (IC) or a first-level manager to fix the mess.

While mindlessly scrolling through your Twitter feed, you might think you can fix it.

You ran & exited a highly successful startup
You declined the Thiel Fellowship at 16
You scored 1600 on your SAT
You were a silver medalist at the IMO
You graduated at the top of your class at MIT
You were 30 under 30, thrice

So you are quite certain you can fix Google, you can fix Meta. Heck, you think you can fix both Salesforce & Adobe before it’s time for lunch.

But you can’t. You could be Steve Jobs, you might be Elon Musk. But as an IC or a first-level manager, you won’t be able to fix any of them. Guaranteed.

Plus, in some cases, it is actually just fine to focus on outputs. This is when your product has already succeeded, you are benefitting immensely from Legacy Momentum. With the success came this mess. So this now means that the locally optimal solution as an ambitious and energetic IC is to just launch a thing. Something. Anything.

Ultimately, the onus of fixing the mess is on the leaders (usually Directors & above). They *can* actually fix it.

But some think this total mess is a necessary part of their scale (wrong).

Some are fine with the mess because it benefits their personal career agenda (bad).

Others just don’t know how to fix (very common).

Most leaders try introducing new, better Process to solve this problem. Not all Process is bad, and sometimes you can fix certain issues quickly with Process. But, while Process can be a good temporary band-aid for execution, it is not a permanent fix for deep organizational wounds.

You see, most execution problems are not actually execution problems at all. They are:
1) Strategy problems, or
2) Culture problems, or
3) Interpersonal problems

So the right approach for solving the mess is to have the judgment to debug the real problem, have the courage to formulate a solution that might involve ruffling some feathers, and then get the mandate to go solve it properly.

But unfortunately, this is hard work that requires
A) tremendous skill and
B) trust from fellow leaders & execs

A is rare and B is often in low supply because of the short-term pressure of OKRs & targets and political agendas.

At the right levels, with the right people, it can be solved, but it is by no means easy. And so the problem persists in every large company — at least until the founder returns or a unicorn non-founder CEO like Satya Nadella manages to turn things around.

And until then, the only thing you can do while you are still an IC at this company is put your head down and ship something. Anything.

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More from @shreyas

Jun 27
Since time immemorial, when a CEO asks a PM at Product Review, “what do you need to 10X users/revenue?”, “what will make you go faster?”, etc

The PM steadfastly responds “We need [N] more engineers”. The Eng Mgr nods approvingly

A story thread, with some hard truths to swallow:


Image
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“More engineers” will usually *not* solve your problems.

Because the real problem is often a strategy problem, culture problem, interpersonal problem, trust problem, creativity problem, or market problem.

More engineers *will* solve your “I don’t have enough engineers” problem. Image
When you finally manage to get more eng headcount, things will usually get worse before they get better.

Management will now expect your team’s immediate output to be in proportion with this new headcount, not with your current staffing.

Not fair, but such is life in product 🤷🏽‍♂️Image
Read 23 tweets
Mar 30, 2023
Product life in midsized & large companies starts making a lot more sense when you understand that a large % of middle & upper management thinks their main job is to (i) try & decipher what the CEO wants done (ii) align their org with it (iii) propose a plan that the CEO approves
This is instead of *often* telling the CEO what actually needs to be done, in a way that is grounded in (a) deep insight into customers & market (b) creative product & GTM solutions

Many in middle & upper management will of course blame incentives set by the company for this.
And they are not wrong. But it is worth evaluating how much of one’s career (and life) one wants to spend in aligning perfectly with incentives set by another party.

20% or 50% or 70% or 90% or 99% or 100%?

What is your answer?
Read 6 tweets
Mar 7, 2023
Those who don’t understand the great value of instinct call it luck.
Read 4 tweets
Mar 3, 2023
Everything we create, everything we do, it all starts with our thinking

Clear thinking drastically improves odds of success in all departments of career & life

While clear thinking is quite rare, it can be developed with practice

Advanced principles for clear thinking:

(1/12)
1) Essence first. Not story. Not analogy

Most people get seduced by great analogies & exciting stories.

Clear thinkers don’t *form* their thinking via analogies. They identify the essence of the issue, in their specific context. Then, they use analogies as one of their inputs.
2) WAYRTTD

“What Are You _Really_ Trying To Do” is a simple but powerful tool to make you pause & identify your real goal

Most people move too quickly to How & When to do a given task. But the task isn’t the goal

Clear thinkers have built a habit of asking themselves WAYRTTD.
Read 19 tweets
Feb 23, 2023
Apple Pie Position:
A statement that instantly elevates the person who is saying it and is simultaneously hard for anyone else to push back on, and so everyone avoids the personal risk and just nods “yes”, even though its actual value in this specific situation might be… twitter.com/i/web/status/1…
Okay, so now that you understand Apple Pie, here’s your crash course on dealing with Apple Pie:

1) The greatest thing about Apple Pie Positions is that you now have a name to assign to a complex behavior (and it is a cute name, which helps a lot). Once you share this idea with… twitter.com/i/web/status/1…
One other important thing:

Note that Apple Pie Positions are, by definition, specific to the context. This means that the same sentence can be either the right thing to focus on, or it can be an Apple Pie Position. The way you determine which is which is through good judgment.
Read 5 tweets
Feb 17, 2023
Which book would sell more copies?

Business (auto)biography 1:
Failure 1, Failure 2, Hit rock bottom, Success 1, Failure 3, Wild success

Business (auto)biography 2:
Mild success, Major success, Mild failure, Mild challenges, Wild success

(Wild success being the same in both)
Now, imagine you must choose to live one of these lives.

Which one would you choose?

(note: you *must* choose one of these, you have no other option)

(think & be honest to yourself)

(this is a thought experiment for you only, so pick one, don’t reply with “it depends”)
After you’ve answered both questions (and seen the both poll results), share what if anything one might conclude from this.

You can make it finely granular (e.g. what you conclude about yourself) or coarsely granular (e.g. what you conclude about society/media/critical thinking)
Read 4 tweets

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