Why you will fail miserably as an NFT project founder if you don't understand how your brand evokes emotion
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🧵 (BAYC, Azuki, Pudgies all use this!)
Brands that use EMOTION to their advantage are the ones that attract superfans like the die hard supporters of BAYC, Azuki, DeGods/y00ts, Sappy Seals, and Pudgies.
So how do they do it?👇
There are 3 fascinating ways that your brand can evoke emotion:
1/ Following the unwritten rules of Kiki and Bouba📜 2/ Music 🎶 3/ Colors 🟦🟥🟨
Why you will fail miserably as a NFT project founder if you don't understand color theory 🟦🟥🟨
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1/ First, what's the fu*k is color theory?
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Color theory is the study of how colors interact with each other and how they can be used to create visually appealing designs... like this nice little @doodles pallet below 🎨
2/ Key Concept
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One key concept in color theory is the color wheel, which shows the relationships between different colors. This interaction is ABSOLUTELY essential when building an NFT collection.