The film industry has a tradition of directors congratulating each other for breaking box office records.
Here are some the best examples - a thread🧵
1. In 1977, after Star Wars overtook Jaws as the highest-grossing film, Spielberg placed this ad for George Lucas in Variety:
2. Titanic grossed $2.257 billion worldwide, becoming the highest-grossing film of all time in 1998, surpassing Jurassic Park (1993).
After it rewrote box office history in 1997, George Lucas sent James Cameron this congratulatory message:
3. In 1982, E.T. surpassed Star Wars at the box office, earning $359 million in the U.S. and Canada and $619 million worldwide by the end of its theatrical run.
In tribute to Spielberg — mirroring what Spielberg had done for Jaws in 1977 — Lucas returned the favor with this ad:
1. This masterpiece by Sergi Cadenas depicts the process of human aging as you walk by it.
2. This insanely hyper-realistic painting by Philipp Weber is done entirely by hand.
3. Victor Navlet painted this magnificent piece in 1855, drawing from his memory of a balloon flight over Paris and detailed geometric surveys of the city.
While the original Coca-Cola formula contained a small amount of cocaine — then believed to have medicinal properties — it was gradually reduced and completely removed by 1929.