⚠️ Attentionomics: A retardio’s framework for valuing memecoins ⚠️
By most "tokenomic" measurements, memecoins should be worth about tree fiddy (if not 0 dollas)
And yet, 3 memecoins are already in the Top 25 ( $DOGE, $SHIB and $PEPE), and that ratio looks likely to grow
So wtf is going on? And how tf can we objectively determine which memecoins are worth owning?
I've been calling my internal framework "attentionomics".... and it focuses on less tangible metrics than tokenomics. Specifically and non-exhaustively:
1. Audience size. How broad or niche of an audience can this meme appeal to? (Man’s best friend, dogs, are more appealing to a broader audience than some obscure inside joke)
2. Sustainability. Is the meme a fad or tied to something that humans have long been fascinated by? Put another way, does it least have the potential of generating sustainable interest over time? PolitiFi coins jump to mind. Plenty of attention now, but what happens to the election loser’s coins? What about the winner?
3. Gender appeal. Related to audience size, can the meme cross gender lines, therefore attracting the max # of holders?
4. Visualization. Can you easily represent the spirit of a meme with an iconic image? Bonus points if you can combine elements of the memetic visual w new imagery (i.e putting a $WIF hat on Jenner)
5. Accessibility. Are degens w cash active on the coin’s motherchain? i.e. if you want to maximize a memecoin's chances, launch it on $SOL
6. Category. Is this coin a first-mover or capable of creating an entirely new category of memecoins (ie country coins)?
7. Heroes. Are there inspiring people (or at least notable people) affiliated w the coins? Ie @elonmusk x $DOGE or @blknoiz06 x $WIF?
8. Community. Are the coin's creators or fans active on social?
9. Catalysts. Are there upcoming news events that could ignite more interest in the coin? Ie the election is an obvious catalyst for coins like $TRUMP and $BODEN.
10. Provenance. Is there an interesting story, mystery or intrigue surrounding the origins of a coin? Satoshi + bitcoin is the ultimate god here. And RSIC•GENESIS•RUNE on BTC is another good example. Did Casey create it or didn't he?
11. Geography. Does the coin appeal to an international audience, or is it forever tied to a specific jurisdiction?
12. Vibe. Does the coin have good vibes? Does it make you laugh? Does it make you want to share it on CT?
Ultimately the attentionomics tldr is a coin’s capacity to capture attention is more important than other metric. The greater its capacity to capture attention, the greater its potential upside.
And there are very real (& identifiable) factors that determine just how large a coin can grow.
I still remember the days when "tokenomics" seemed cheesy af. It felt too academic, like Wall Street bros trying to enter the crypto clown arena in their suits and slacks.
Now, a few short years later, tokenomics are widespread and heavily scrutinized. Attentionomics feels like a new appendage in the tokenomic arsenal.
And of course over time, attentionomics and tokenomics will blur. Have said before that I believe the biggest memecoins will morph into unrecognizable monsters with chains, dexes, branded apps and more (imagine Pepechain). They will iteratively add utility (just as we saw last cycle w NFTs).
But first and foremost, attention is all that matters, and it's all I think about when buying memes. Harness enough attention, and the world will lay its treasures at your feet.
By most "tokenomic" measurements, memecoins should be worth about tree fiddy (if not 0 dollas)
And yet, 3 memecoins are already in the Top 25 ( $DOGE, $SHIB and $PEPE), and that ratio looks likely to grow
So wtf is going on? And how tf can we objectively determine which memecoins are worth owning?
I've been calling my internal framework "attentionomics".... and it focuses on less tangible metrics than tokenomics. Specifically and non-exhaustively:
1. Audience size. How broad or niche of an audience can this meme appeal to? (Man’s best friend, dogs, are more appealing to a broader audience than some obscure inside joke)
2. Sustainability. Is the meme a fad or tied to something that humans have long been fascinated by? Put another way, does it least have the potential of generating sustainable interest over time? PolitiFi coins jump to mind. Plenty of attention now, but what happens to the election loser’s coins? What about the winner?
3. Gender appeal. Related to audience size, can the meme cross gender lines, therefore attracting the max # of holders?
4. Visualization. Can you easily represent the spirit of a meme with an iconic image? Bonus points if you can combine elements of the memetic visual w new imagery (i.e putting a $WIF hat on Jenner)
5. Accessibility. Are degens w cash active on the coin’s motherchain? i.e. if you want to maximize a memecoin's chances, launch it on $SOL
6. Category. Is this coin a first-mover or capable of creating an entirely new category of memecoins (ie country coins)?
7. Heroes. Are there inspiring people (or at least notable people) affiliated w the coins? Ie @elonmusk x $DOGE or @blknoiz06 x $WIF?
8. Community. Are the coin's creators or fans active on social?
9. Catalysts. Are there upcoming news events that could ignite more interest in the coin? Ie the election is an obvious catalyst for coins like $TRUMP and $BODEN.
10. Provenance. Is there an interesting story, mystery or intrigue surrounding the origins of a coin? Satoshi + bitcoin is the ultimate god here. And RSIC•GENESIS•RUNE on BTC is another good example. Did Casey create it or didn't he?
11. Geography. Does the coin appeal to an international audience, or is it forever tied to a specific jurisdiction?
12. Vibe. Does the coin have good vibes? Does it make you laugh? Does it make you want to share it on CT?
Ultimately the attentionomics tldr is a coin’s capacity to capture attention is more important than other metric. The greater its capacity to capture attention, the greater its potential upside.
And there are very real (& identifiable) factors that determine just how large a coin can grow.
I still remember the days when "tokenomics" seemed cheesy af. It felt too academic, like Wall Street bros trying to enter the crypto clown arena in their suits and slacks.
Now, a few short years later, tokenomics are widespread and heavily scrutinized. Attentionomics feels like a new appendage in the tokenomic arsenal.
And of course over time, attentionomics and tokenomics will blur. Have said before that I believe the biggest memecoins will morph into unrecognizable monsters with chains, dexes, branded apps and more (imagine Pepechain). They will iteratively add utility (just as we saw last cycle w NFTs).
But first and foremost, attention is all that matters, and it's all I think about when buying memes. Harness enough attention, and the world will lay its treasures at your feet.
Shout-out to one of my fave newer pods @goodgamepodxyz, which has been talking about this stuff for a while... esp. the recent interview w @blknoiz06. Much recommend
https://x.com/goodgamepodxyz/status/1795525342410551384
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