Crypto's Arm Raise to Mobile
Many won't see it yet, but I believe DeFi-level protocols are going to be commoditized, similar to what Friendtech is doing with the in-app AMM.
Most apps on L1s and L2s serve crypto natives and whales, with a few exceptions like Uniswap and Jupiter, which are targeting real-world users (excluding wallets).
Apps serving crypto natives and whales will not suffice due to fierce competition and liquidity farming games that protocols play with each other. Eventually, attention will turn to consumers, where the larger opportunity lies.
The apps that acquire end users can vertically integrate AMMs, lending, and other parts of DeFi into a simple and intuitive consumer app. Various DeFi protocols will be used in some combination to deliver this experience.
I am unsure if this will threaten current protocols because the surface area for new tokens is going to increase dramatically from here. However, I do know we will see a lot more DeFi in consumer apps in some form, and eventually, all crypto apps will need to focus on mobile.
Winning consumer apps that owns the end user could eventually threaten the protocols.
Many won't see it yet, but I believe DeFi-level protocols are going to be commoditized, similar to what Friendtech is doing with the in-app AMM.
Most apps on L1s and L2s serve crypto natives and whales, with a few exceptions like Uniswap and Jupiter, which are targeting real-world users (excluding wallets).
Apps serving crypto natives and whales will not suffice due to fierce competition and liquidity farming games that protocols play with each other. Eventually, attention will turn to consumers, where the larger opportunity lies.
The apps that acquire end users can vertically integrate AMMs, lending, and other parts of DeFi into a simple and intuitive consumer app. Various DeFi protocols will be used in some combination to deliver this experience.
I am unsure if this will threaten current protocols because the surface area for new tokens is going to increase dramatically from here. However, I do know we will see a lot more DeFi in consumer apps in some form, and eventually, all crypto apps will need to focus on mobile.
Winning consumer apps that owns the end user could eventually threaten the protocols.
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