Thread by @DisgracedProp

The New Eminem Video is a Bud Light Commercial🧵
The Regime is Attempting to Get Us Back

It begins with "disturbing" bedstand, which in prior years wouldve held a bottle of whiskey, gun, coke, valium, etc.

Now, with Eminem 16 years sober, it's Liquid Death and boner pills 1/11

Liquid Death perfect symbol for Eminem's sad decline from real to phony, as Liquid Death itself was invented by a Warped Tour promoter who noticed musicians would pour water into beer cans to look cooler drinking them on stage

The video is a skin suit for this: 2/11

The rest is a commercial for Bud Light. This is obvious as Eminem sports a shirt and doesn't criticize the brand.

Why?

Because Bud Light is touchpoint in massive propaganda campaign to recapture the favor of "average American males," for its parent company and the Regime. 3/11

This campaign coalesced around the Super Bowl, when a bullpen of "right leaning" white male stars—Dana White, Kid Rock, Shane Gillis, Peyton Manning, also Post Malone (not RW)—began shilling the brand across all channels

Sure enough, in video Shane Gillis drinks Bud Light 4/11

Eminem has clearly become part of the AB InBev's campaign, which also involves the NFL. At NFL Draft in Detroit, Eminem appeared on a giant Bud Light stage to pump up the crowd. He also appeared in/"produced" the recent NFL Barry Sanders documentary on Amazon Prime. 5/11

Back to the video. A declawed version of old Eminem.

It starts with "Paul" skit, sounds just like the old him, but it's devoid of any real anger or teeth. At one point, he talks about being cancelled, but instead of using the word "tr*nny" he uses "crossdresser." 6/11

He also "attacks" mega producer Jimmy Iovine, surely one of the puppetmasters behind this massive Bud Light propaganda campaign, but then Iovine appears in the video. If he were in any way threated by Eminem, surely he would not be here. 7/11

Then, in true Big Budget commercial fashion, the video ends with a celebrity cameo that's supposed to make us soyface our *sses off.

It's Pete Davidson! The Regime's favorite rentboy. It's amazing that the two of them are finally together...I guess? It makes no sense 8/11

What's happening here should be obvious, yet for 90% of Americans it isn't.

In his treatises, Edward Bernays explains that successful propaganda initiatives occur when different entities mutual economic interests' combine to promote a message that grows said interests. 9/11

In this instance, you have a global corporation terrified of nationalism, AB Inbev, ready to spend literally billions to rehabilitate itself, as well as other brands (the NFL) and a Regime all hemorrhaging the favor of their core audience: average dudes.

The are coalescing around a few chosen "moments in culture," like Bud Light, the Draft, and Eminem, in order to forward their shared interest: recapturing average dudes. 10/11

But it's anything but sincere. Note messaging:

NO to old Eminem: anger, drugs, "hate," real political critique, anything blue collar

YES to pharma boner pills, m*sturbation, lowest bidder beer, the NFL. Pete Davidson.

Deeply cynical. And you should not fall for it. 11/11

If you're interested in this specific propaganda campaign, I've written much more about it in a longread you'll have to Google titled "Cthulhu Gazes Right."