Nathan Barry Profile picture
Jun 6, 2024 14 tweets 4 min read Read on X
Big news: We’re rebranding!

ConvertKit is becoming Kit.

Read on for why it’s more than just a name change…
The creator economy has evolved a lot since ConvertKit began 11 years ago. And we’ve evolved with it.

Our platform has grown far beyond helping creators convert audience members into customers.

We now help you connect, grow, automate, launch, create, earn and so much more.
As Kit, our product philosophy is all about scalability and giving you actionable insights to grow your business.

Each creator business is unique, so the features in your Kit can be tailored just for you.

Besides making improvements to the features you love, we’re doing more…
We’re building the operating system for the creator economy. That starts with:

• An app store where anyone can develop and expand on Kit
• A central hub for your data with enhanced reporting
• The biggest and best Creator Network to help you find new collaboration partners
We still believe in the initial values we set for our company—like teaching everything we know, defaulting to generosity, and working in public.

That’s why we’re also rebranding in public.

We’re taking you behind the scenes of the entire process.
I’m also excited to announce we’re launching an App Store to help you do even more. I’ll show you 4 of those apps next.

What’s great is you can build your own, too. We’re rolling out beta access for developers to build, test, and launch your own apps with our brand new API v4. Image
App: KitBoard

Easily visualize your sales pipeline with a CRM that helps you efficiently follow up with prospects and track customer conversions. Image
App: Wordsmith

Automatically turn your YouTube videos into email newsletters. Alert your subscribers of new video drops, round-ups, and more. Image
App: SaavyCal

Add in a 1:1 booking widget to your emails with SavvyCal and sync all the information back into the subscriber profile in ConvertKit. Image
App: Mighty

When you use Mighty to power your community, you can now pull content from your community directly into your emails. Image
Our new App Store will help you save time, streamline your workflows, and convert more customers.

We’re just getting started, and we can’t wait to see what you build for the creator economy.
You can also now create polls directly from the email editor. Engage with subscribers and learn more to better segment your list & increase click through rate.

• Understand why subscribers joined
• Learn how your content is resonating
• Ask what product you should build next Image
All of these initiatives get us closer to being the operating system for the creator economy.

We have big goals to make your business more valuable, and to better reflect this vision, ConvertKit is becoming Kit. Image
Over the next few months, we’re releasing a documentary series called Rebranding in Public that takes you behind the scenes as we work on officially becoming Kit in September.

Episode 1 is available now.

Watch the video & follow our rebranding journey:

kit.com
Image

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More from @nathanbarry

Apr 18, 2024
In the last 7 years, we’ve paid $6.9 million in profit sharing to the ConvertKit team.

While most companies hope to return money to shareholders in a moonshot acquisition, we’ve created a unique model to help our team think like owners.

Here’s how our compensation model works:
Our mission is to help creators earn a living. That’s why ConvertKit exists.

My personal mission extends beyond that—I want everyone in my life to have the opportunity to become financially independent.

That means everyone at ConvertKit should have a path to financial freedom.
VC-backed startups tend to go all in on equity and an exit as the path to financial freedom.

Bootstrapped companies (e.g. MailChimp, Basecamp) don’t give out equity and instead focus on paying high salaries.

Neither model is ideal for team members.
Read 20 tweets
Oct 11, 2023
In 2021, Spotify reached out to buy @ConvertKit for hundreds of millions.

I said no.

Instead we came up with an innovative way to get liquidity for our team:
ConvertKit is an email marketing platform for creators.

I started it in 2013 with a goal to solve my frustrations with other email tools.

When it grew, I figured I’d sell it after a year or two.

Then I fell in love with our product, team, & customers.

I never wanted to sell.
Founders like DHH and Jason from Basecamp said that equity in a private company doesn’t have value if you aren’t going to sell.

I’d learned so much from them and that logic made sense, so once I decided not to sell I didn’t issue equity to the team.
Read 18 tweets
Jul 21, 2023
Becoming a creator will change your life.

Here are 13 tips to make the switch from a consumer to a creator:
Set a Daily “Make Something” Goal

Grab a sticky note and write “make something today--stick it to your computer monitor.

Your goal is simply to make something--anything--every single day.

Set the bar low and make it achievable.

Creation will start to become a habit.
Document What You Make

Start documenting your daily creation.

Post it online with a few sentences about what it means to you.

Was it an idea floating around in your head for months? A mini essay you've been meaning to write? Code that you finally figured out?

Document it.
Read 15 tweets
Jun 23, 2023
I made $37,000 in the first month of selling my ebook.

But I almost made a $10,000+ mistake.

Here’s a lesson on pricing that’ll make you thousands:
In 2012, I launched my first product, The App Design Handbook.

But in a hurry to get the product out the door, I almost made a costly mistake…

It’s a mistake I see entrepreneurs make every single day.
It’s not charging too little for your product.

(Although this is a common mistake as well)

It’s only having one price for your product!
Read 17 tweets
Jun 9, 2023
I’m excited to announce we just acquired @SparkLoopHQ which is going to allow creators to make a living in a totally new way.

Here’s why this acquisition is a game changer for the creator economy: Image
SparkLoop’s Partner Network is the #1 newsletter growth platform.

After building a deep integration, we got so excited about the potential, we decided to bring them into the ConvertKit family to build the largest advertising network for creators.

Here’s why this is so exciting: Image
Traditionally, creators spend money on advertising to grow faster.

But this is inefficient and expensive. You try to get people to click an ad to go to a landing page. Only a few subscribe, and only some subscribers become engaged.

There are two big problems with this: Image
Read 10 tweets
Jun 7, 2023
Podcasts are one of the best ways to generate many different types of content.

If you film an episode, there are a bunch of ways you can repurpose it.

This flywheel generates content whenever you’re interviewed on someone’s podcast: Image
What if the point of going on a podcast wasn’t the podcast itself?

What if going on podcasts was a significant part of your content creation strategy?

By simply showing up to speak, you can produce blog posts, newsletters, and social media content.
Here’s how it works:

You accept an interview request with the understanding that you’ll be provided with the video recording afterward and allowed to repurpose the content however you see fit. Meaning you can clip it, transcribe it, turn it into blog posts, graphics, etc.
Read 12 tweets

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