Read on for why it’s more than just a name change…
The creator economy has evolved a lot since ConvertKit began 11 years ago. And we’ve evolved with it.
Our platform has grown far beyond helping creators convert audience members into customers.
We now help you connect, grow, automate, launch, create, earn and so much more.
As Kit, our product philosophy is all about scalability and giving you actionable insights to grow your business.
Each creator business is unique, so the features in your Kit can be tailored just for you.
Besides making improvements to the features you love, we’re doing more…
We’re building the operating system for the creator economy. That starts with:
• An app store where anyone can develop and expand on Kit
• A central hub for your data with enhanced reporting
• The biggest and best Creator Network to help you find new collaboration partners
We still believe in the initial values we set for our company—like teaching everything we know, defaulting to generosity, and working in public.
That’s why we’re also rebranding in public.
We’re taking you behind the scenes of the entire process.
I’m also excited to announce we’re launching an App Store to help you do even more. I’ll show you 4 of those apps next.
What’s great is you can build your own, too. We’re rolling out beta access for developers to build, test, and launch your own apps with our brand new API v4.
App: KitBoard
Easily visualize your sales pipeline with a CRM that helps you efficiently follow up with prospects and track customer conversions.
App: Wordsmith
Automatically turn your YouTube videos into email newsletters. Alert your subscribers of new video drops, round-ups, and more.
App: SaavyCal
Add in a 1:1 booking widget to your emails with SavvyCal and sync all the information back into the subscriber profile in ConvertKit.
App: Mighty
When you use Mighty to power your community, you can now pull content from your community directly into your emails.
Our new App Store will help you save time, streamline your workflows, and convert more customers.
We’re just getting started, and we can’t wait to see what you build for the creator economy.
You can also now create polls directly from the email editor. Engage with subscribers and learn more to better segment your list & increase click through rate.
• Understand why subscribers joined
• Learn how your content is resonating
• Ask what product you should build next
All of these initiatives get us closer to being the operating system for the creator economy.
We have big goals to make your business more valuable, and to better reflect this vision, ConvertKit is becoming Kit.
Over the next few months, we’re releasing a documentary series called Rebranding in Public that takes you behind the scenes as we work on officially becoming Kit in September.
I’m excited to announce we just acquired @SparkLoopHQ which is going to allow creators to make a living in a totally new way.
Here’s why this acquisition is a game changer for the creator economy:
SparkLoop’s Partner Network is the #1 newsletter growth platform.
After building a deep integration, we got so excited about the potential, we decided to bring them into the ConvertKit family to build the largest advertising network for creators.
Here’s why this is so exciting:
Traditionally, creators spend money on advertising to grow faster.
But this is inefficient and expensive. You try to get people to click an ad to go to a landing page. Only a few subscribe, and only some subscribers become engaged.
Podcasts are one of the best ways to generate many different types of content.
If you film an episode, there are a bunch of ways you can repurpose it.
This flywheel generates content whenever you’re interviewed on someone’s podcast:
What if the point of going on a podcast wasn’t the podcast itself?
What if going on podcasts was a significant part of your content creation strategy?
By simply showing up to speak, you can produce blog posts, newsletters, and social media content.
Here’s how it works:
You accept an interview request with the understanding that you’ll be provided with the video recording afterward and allowed to repurpose the content however you see fit. Meaning you can clip it, transcribe it, turn it into blog posts, graphics, etc.