advertising in the 2000s wasn't *that* different from this, but let's blame 90s edginess
Terms like "crazy" or "insane" get overused by people describing pre-2010s pop culture, because what they want to say is, they like it - but it's pre-woke, so they can only safely express their appreciation as disbelief - "Can you believe this existed?"
There was some really comically dark & surreal artistic energy bubbling up closer to the mainstream of American culture in the early 90s, & I tend to attribute that to the mainstream influence of Tim Burton & David Lynch getting creative people exciting about just being strange. There was also a strange mood in the air culturally as the Cold War had ended & I have to assume with that sense of relief came a new sense of freedom that expressed itself artistically as well - but still tempered with Gen X cynicism
National mood: twisted
It seems like at the start of every new decade there’s a sense of adventurousness in leaving the past behind & creating some bold new cultural statements, that didn’t quite happen in the 2020s because of Covid & in the 2010s the new direction of our culture was Wokeness & we saw how that turned out. But in the 2000s I think it birthed that “y2k aesthetic” people talk about now, & in 1990 creative artists were interested in making pop culture that distinguished itself the 80s by being more weird & irreverent, which again Tim Burton & David Lynch were huge influences towards.
This is so perfectly, awfully banal I can only assume it's real. Let's take a closer look at this warmed-over IP renewal / Roger Rabbit retread by non-cartoonists which everyone has been assuming is a terrible loss for Looney Tunes or fans of animation in general. 🧵
Does Warner Brothers just own Peter Lorre's likeness now after death, like Lucasfilm / Disney owns other dead people? Was this established in Looney Tunes: Space Jam: A New Hope?
It really puts American animation history in perspective to realize the action scenes in something like Dexter's Laboratory, a cartoony comedy series with limited animation, were immeasurably more dynamic & exciting for having cartoonists & animators in charge of them, & not this
"Animators made this! It's animated! What do you meaaaaan!!" This scene was created from a script written by 2 non-artist, non-cartoonists & if you think the storyboard artist or even the director had any say about altering the content that was not how the business ran in the 80s
Plus you've got a producer who, right at the start of his animation producing career, thought this was an acceptable-looking adaption of Archie Comics
Look at that fucking jump at 12 seconds. There isn't even any anticipation, the guy just kind of flies up and away. I can imagine being impressed by this if you were a 6 year old in 1988 who'd never seen anime before but what excuse does someone have today