@garyvee was an early supporter of the project and bought his first 3 apes on June 8, '21, and bought 3 more in December of that year
Many celebrities bought Apes that year, including Jimmy Fallon, Paris Hilton, Faze and Bieber
Yuga Lab had found a Blue Ocean. In other words, they created a new market and were uncontested for a while
They pioneered several key concepts
- Differentiation and Value Innovation
- Core culture and community
- Celeb endorsement
And they were about to reward the believers 💰
Multiple free airdrops happened between 2021 and 2022
Mutants, Kennel and $APE were all given to BAYC holders for free, and the total value of a BAYC mint + airdrops peaked at $800,000 by May '22, just a year after minting
The gift that kept on giving, or so we thought...
Yuga, the parent company behind BAYC, started to add a ton of collections to its ecosystem
Otherside was a huge release, with 100k units, starting a downward spiral
Since, an acquisition spree also took place, with CryptoPunks, 10KTF and the launch of HV-MTL
Shit hit the fan
By late '22, the original founder @GordonGoner had to step down to look after his health
It was a huge blow to the company, and Yuga tried to replace him with @dalegre, ex-Activision CEO
His focus was clear. Turn Yuga into a gaming company. How did that work out?
Finally, to add more salt to the wound, @blur_io season 3 is coming to an end, and the biggest point farmer, CBB, pulled the plug on all activity for now
While he's not at fault for doing so, it has sent the entire NFT market into turmoil
All Yuga assets are down 25% this week
💭 Final thoughts 1/2
Yuga was an innovating force and brought a ton of fresh ideas to the NFT market
They were once a dominant force but struggled to remain innovative in an extremely competitive market
Celebrity exodus tapered the hype, and a series of mistakes were costly
💭 Final thoughts 2/2
It's important to remember that the Yuga ecosystem is down now, but they have more money than any other project
If anyone has the power to make a comeback, it's Yuga, although the uphill battle is one of the toughest any project will ever face
You've read everything; what a Chad!
Follow me @kelano_eth for more.
Like/Retweet the first tweet below if you want to support me:
My last 5 threads got 1 million impressions in 14 days. With 3k followers
Here's how I did it and how you can do the same.
1/14
As a small account, we share the same problem.
• Nobody cares about your opinion
• You don't have the authority
• Your reach is small
I found a way to gain massive exposure and bypass those obstacles.
What if I told you you could use other people's strengths instead?
2/14
I used 5 different styles of thread and followed 3 rules.
1. Talk about established people with high reach 2. Create engaging content they will want to RT 3. Make your hook so good everybody wants to read what's next
The Steve Jobs of web3 is here. His name is @frankdegods.
Here’s how he’s using Job’s playbook to build an Apple-like brand.
1/15
Frank has a few tricks up his sleeves and is the best at keeping us on our toes.
Like Steve Jobs, he is a master at turning curiosity into attention and demand.
Here are 6 core values he focuses on.
2/15
1️⃣ Customer Experience
Despite hiccups in the early days, Frank is obsessed with Customer Experience.
• Seamless bridging from Solana to Polygon
• BTC Degods trading channel
• Multiple legendary IRL events to entertain his holders
• First to admit the f*ck ups
Twitter is the No1 place to find your early alpha on new NFT projects, threads, meme lords and more, but to use Twitter in the best way possible, there are a few great tricks.
I will share with you how I now make the most of threads, bookmarks, reminders, and more. 🧵
ʙᴏᴏᴋᴍᴀʀᴋɪɴɢ:
Underrated feature imo, if you ever see a @notthreeadguy thread, and want to read it over lunch, bookmark it and it will be added to the list. Build a list of favourite tweets, thread, memes, all in one place.
ᴇxᴘᴏʀᴛɪɴɢ ʏᴏᴜʀ ʙᴏᴏᴋᴍᴀʀᴋꜱ:
Yes, now you bookmarked something, but if you want to export it, you can sign up for @Readwiseio (free) and auto export all your bookmarks to your email.