Thread by @ppmctweets

Yesterday @IglooInc was announced.

What does it mean for @pudgypenguins and the future of web3?

Let's dive in!
🧵👇

Over the past 2 years, Pudgy has upheld their crypto-minded community while also focusing on growing outside of the NFT space.

- Selling out toys on Amazon & Walmart.
- Surpassing Pokemon, Star Wars, and Disney in GIF views.
- Racking up millions of views and fans on Instagram.

https://twitter.com/1310446297812480000/status/1804640139467243834

All of these things outside of web3 weren't just happy mistakes. They are part of a greater vision of onboarding the masses via cute approachable IP. Penguins.

The first step of this vision has been a huge success, onboarding toy buyers to their first wallets in Pudgy World.

https://twitter.com/807982663000674305/status/1790055906366882155

Igloo Inc. and the Pudgy community love penguins not only because of their cuteness, but because the masses love them too! This directly plays into our mission of a more approachable and friendly introduction to blockchain technology for everyone.

A consumer crypto revolution.

https://twitter.com/1779913401969397760/status/1804595581207363816

Two of Igloo's three planned pillars for success are live: @pudgypenguins and @OverpassIP.

Overpass acts as a bridge to simplify licensing NFT IP. While currently in beta and available only for penguins, it will eventually open up to other collections.

A gift to web3.

https://twitter.com/1567598640595898368/status/1751346236018299213

The third planned pillar shown in Igloo's teaser has yet to be announced, but if it's anything like the other two, its end goal will be to bring the masses to crypto.

Study penguins. Lessons in there.

Stay tuned for further updates. Follow @IglooInc!