There are a lot of young people who want the world to be a better place.
They invest a lot of time talking about the problems of the world: climate, marginalization of underprivileged groups, the way we value productivity over humanity.
That's all expected and good!
But at the same time, I observe those young people act as if they have no agency in the world.
They are passive about making changes in their own life and expect authority figures to make it better for them.
Storytelling is a crucial skill for founders, PM's, and job hunters—and few do it better than @Netflix.
This incredible gem by their director of creative investment is a gold mine of insights that tech professionals can apply to their world.
Here are my top 5 takeaways 🧵
1. CHARACTERS >> Plot
Netflix wants shows that are character-driven b/c "viewers develop relationships with characters not plot."
Without interesting & relatable characters w/ clear goals & emotional stakes, the plot doesn't matter.
(Plus overreliance on action costs $$$)
Takeaways for youn:
When telling a story about your company, your product, your career, make sure you shine a light on a main character—who they are and what they care about.
For companies & products that's the customer / user.