David McWeeney Profile picture
Jul 8 14 tweets 4 min read Read on X
#Celtic fans wondering where transfers are.

Well, let's look how Celtic work.

Our best insight was that transfer leak from 2019.

Where Desmond, Lawwell, Lennon & some others sat in a room, talking about actual targets, and assessing players currently there. 👀
🧵 1/
Image
Image
Board members themselves should never be that near to the micro details of football operations.

It's one thing if you have a scouting/transfer system in place run by experts in the field, and they are reporting back to the board.

Not the board actually hands deep themselves.
2/
Celtic appear to rely heavily on their favourite agents, or agents they know.

Dudu Dahan a previous favourite.
Lagerbielke was mentioned to the club by Starfelt's agent after selling the latter.

The CEO ringing around agents or vice versa to source players is hardly ideal.
3/
Either that, or they contract in a head of scouting to get through a single transfer window.

Again, that hardly makes an efficient model for a club our size.

Either way, the board/Desmond appear to want direct say, as opposed to appointing experts in that field.

4/
Take this very basic structure of a modern club.

Many departments, each with a specific role. With experts being able to work in that one area, you maximise the value you get out of it.

All working together to a common goal.

Celtic appear to do none of this sadly.
5/ Image
Celtic appear to want power and control retained centrally.

Implementing a modern football structure means Desmond etc giving up some of that direct say in every facet of the club.

Thus it sadly appears to be a non starter.

6/ Image
Take this specific section of the club.

Do these structures/departments exist?
ANY forward planning, e.g. like when Harte left?

We have 41 players reporting back for preseason. On top of the recruitment needed.

What's the plan for all them, and who oversees that plan?

7/ Image
Some will say this should be in the managers hands. But on top of his duties to manage the team?

Is he really going scouting players himself?

What about when he leaves? Reset to zero?
8/
See all these individual areas;
Working directly in their expert field;
Working towards a common goal;
With a Sporting Director ensuring all are working together proficiently.

...Or is it all on the manager?

The board, as businessmen, definitely not experts in these areas.
10/ Image
So why do they want a direct influence?

Same applies to manager appointments. He must buy into that structure & work with it.

Last year, the shortlist of candidates bandied about:
- Farioli
- Iraola
- Maresca
(Look where they are now).

Desmond: "I want my mate Brendan".🙄
11/
Pros or cons of Rodgers' appointment, that's hardly the best way to appoint a manager.

Especially if it's trying to build on something already there, or to fit in a structure.

Almost guaranteeing a reset every time.

None of this is an efficient way to do business.

12/
I can't understand how businessmen allow the football operations side to run that poorly.

The inefficiencies make us hemorrhage money. And we don't maximise ourselves to be the best run club we can be.

E.g, an entire Academy, wasted. Because of lack of structure/plan.

13/
Sitting on "We're the biggest club. So we'll win most the time" might be "ok" domestically.

But progress in Europe is even more uphill. You need to eek out every advantage, and we just don't do that.

Wondering where the transfer are?
Stuck anywhere in the above. 🤷

END
14/14.
@threadreaderapp unroll

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with David McWeeney

David McWeeney Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(