Wes Kao ๐Ÿ› Profile picture
Jul 9 โ€ข 2 tweets โ€ข 2 min read โ€ข Read on X
If you might miss a deadline, speak up beforehand:

1. ๐—š๐—ถ๐˜ƒ๐—ฒ ๐—ฎ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐—ต๐—ฒ๐—ฎ๐—ฑ๐˜€-๐˜‚๐—ฝ
โ€œHey, X is taking longer than expected. I was going to share with you today, but will send it tomorrow. Let me know if that works, thanks!"

2. ๐—ฅ๐—ฒ๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐—ฑ ๐—ฎ ๐—ป๐—ฒ๐˜„ ๐˜๐—ถ๐—บ๐—ฒ๐—น๐—ถ๐—ป๐—ฒ
โ€œHey, it looks like I likely wonโ€™t be able to get X done by later this week because Iโ€™m prioritizing Y and itโ€™s taking longer than expected. I recommend having me work on one this week, then ship the other next week. How does that sound?โ€

3. ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—น๐—ผ๐—ด๐—ถ๐—ฐ
โ€œIโ€™m looking ahead to our launch date next month, and am worried we may miss that timeline if we want to execute well on our GTM plan. Instead of using brute force to make it happen, Iโ€™m thinking we either cut scope or push the deadline out two weeks because we havenโ€™t announced the launch date publicly yet. I have some ideas around trimming scope on a few things I donโ€™t think will make a huge difference on the outcome. When can you chat about this?

4. ๐— ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ฒ-๐—ผ๐—ณ๐—ณ๐˜€
โ€œIโ€™m looking at our ship date, and I have a hunch itโ€™ll be tight. We can rally to make it happen, but that would mean putting X and Y on the backburner for a few weeks. Can we discuss?โ€

The thing managers dislike: If you miss a deadline but don't mention it at all...It feels like you're trying to sneak by hoping no one will notice.

I used to WANT to speak up, but wasn't sure how to do it. Once I developed the language, I became more confident and proactive about it.

(To be clear, you shouldn't push back on deadlines haphazardly. Be intellectually honest about your bandwidth.)

In my experience, most managers are quite reasonable if you speak up early. I hope these scripts help give you a place to start.

Which one above jumps out at you?
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More from @wes_kao

Jan 23
After doing founder sales for 9 years, this is one of my biggest lessons:
Don't let customers turn molehills into mountains.

As founders, we are so excited about our product/industry that we can accidentally give customers words to use against us.

This is shooting ourselves in the foot.
For example, if a customer mentions an objection, especially one I don't believe is legitimate...

I don't allow it to get aggrandized and crystallized in their mind.

The more the customer thinks about the objection and puts words to it, the more crystallized it gets.

The more crystallized it gets, the harder it is to dislodge that anchor.
Read 8 tweets
Aug 23, 2023
Most people suck at managing up.

They waste their bossโ€™ time with too much or too little information.

Hereโ€™s how I give the right amount of context (in any situation):
Star employees are exceptional at communicating and managing up.

This is even more important in a remote working environment.

They proactively communicate to show they've got it handled and prevent endless one-off questions.
If you donโ€™t share enough context, youโ€™ll waste time on:

โŒ Needless back-and-forth
โŒ Avoidable follow up questions
โŒ Misunderstandings and confusion

Here are 8 ways to give your boss the right amount of context:
Read 18 tweets
Jul 27, 2023
Most people suck at asking for things.

Hereโ€™s an easy framework for how to ask (and get a yes):
You and I canโ€™t do everything on our own.

Sheer willpower isnโ€™t enough to push something through by yourself. Trust me, Iโ€™ve tried.

90% of the time, you need other peopleโ€™s support and cooperation.

At a minimum, you donโ€™t want them to block you.

You need their buy-in.
When people say yes, it means:

โœ… More momentum and faith in your project
โœ… More energy to do work that matters
โœ… Less time worrying and trying to convince skeptics
Read 15 tweets
Mar 21, 2023
Framing is key when you share your ideas at work.

Hereโ€™s a quick way to get your boss to perk up and listen:
If you dive right into sharing your recommendation, your boss won't be primed to hear it.

Theyโ€™ll wonder, โ€œIs this even a problem worth solving? Why does this matter?"

They won't appreciate your solution if they don't even think there's a problem.
That's why you must frame the problem, then offer the solution.

Ask yourself:

"What bad things will happen if we donโ€™t do this? What good things will happen if we do?"

I call this the Bad Things / Good Things framework.
Read 11 tweets
Mar 20, 2023
Teaching your audience something new is one of the fastest ways to build trust.

Here's a simple framework for how to create impactful educational content:

Personal
Actionable
Concrete
Tactical
Specific

Personal: "This isn't generic advice I've heard a million times before"
Actionable: "I can put it into practice and apply it to my own work"

Concrete: "This can be observed and measured--not just theory"

Tactical: "This isn't a generic idea I've heard a million times before"

Specific: "This is precise advice for a particular situation"
๐Ÿšซ โ€œWhy communication skills are important for marketers"

^ Super obvious, nothing new, and too vague.

Except for new grads out of college, most professionals already know why communication is important.

They don't need to be convinced.
Read 7 tweets
Mar 9, 2023
Some folks say โ€œAvoid jargon! People don't know what x means!โ€

Actually the best marketers use jargon to repel folks who arenโ€™t a fitโ€“and to attract the right customers.

Here are 3 examples of jargon used effectively:
This isnโ€™t about using big words or acronyms to sound sophisticated.

It means using industry terms when it makes sense to.

And not โ€œdumbing downโ€ your content to cater to the lowest common denominator.
@emilykramer teaches B2B marketing.

On her landing page, she doesnโ€™t shy away from using marketing jargon like PMM, OKR, KPI, funnel, positioning, or growth levers.

Those terms might be confusing for some peopleโ€ฆ

But her target audience are senior marketers who get it. Image
Read 7 tweets

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