Thread by @jenmercieca

Folks, this is a space for information warfare. Take a tip from Swifties: when you see anti-Kamala content/trending topics co-opt it. How? Use the trending keywords to circulate pro-Kamala content. Flood their zone with positivity.

https://twitter.com/jenmercieca/status/1815126186277634164

Folks tend to argue facts on here, but hat's not what the memes are for. The memes drown out positive/rational/fact-based discussion for negative stereotypes. Don't argue against it bc that's a losing strategy when it's not about facts, but presence. Instead co-op w/positivity.

I'm glad you asked. DO NOT RESPOND to any post, because, yes, that boosts the negativity. Co-op the post. Take the keywords they use/trending and TURN it back by posting a positive meme. Do not recirculate their content. Take whatever word and re-purpose.

https://x.com/KevinSLeahy/status/1815426603985371226

The Swiftie example is from a few months back when some nasty fake AI images of TSwift circulated, the Swifties drowned them out with positive TSwift content and you couldn't hardly even find the original posts. That's what the baddie info-warriors do on here. Control the convo.

The whole point of twitter is to control the conversation on twitter. It's so much the point that The Overlord bought twitter so he could control the conversation on twitter. If you didn't already know this, NOW is the time to understand. These are the infowars. You're in them.

Here's a thing about frame warfare that might help: is it an "invasion" or "humanitarian crisis"? The frame you choose might be the only thing that matters. I'm saying co-opt & re-frame trending things to lesson their power in controlling the conversation: resolutesquare.com/articles/1Bu02…

Here's an article about the Swifties protecting their Queen: teenvogue.com/story/fans-too…

So I see "resign now" trending, click on it and this is the top result I see. This post isn't responding directly to any other post (so not giving it amplification), but has "turned" the trending topic to make a pro-Kamala point. This is a fine example.

Information warfare is designed to control the conversation. It relies on circulation and amplification (volume), on narratives (frames/memes), and on rhetorical strategies (outrage, demoralize, spread hypocrisy, make hate-objects, etc.). The baddies know this. You should too.

I try to explain that we try to use social media for doing democratic deliberation, but these apps are not designed for that. They are much more conducive to information warfare, which is what we've been subjected to since 2015.

I hate it, but at this point, this is the game.

Proud of all y’all!

As another example, here is my contribution to the cat discourse:

https://twitter.com/jenmercieca/status/1815469360292532706