Troy Cross Profile picture
Jul 22, 2024 19 tweets 6 min read Read on X
1/n I'm really proud of this report on bitcoin ownership.
Our survey of 3,538 adults in the US found bitcoin ownership:
-covers the full spectrum of political identity
-is skewed young and male
-correlates weakly with a unique profile of moral values
-correlates strongly with knowledge of bitcoin
🧵Image
2/n We wanted to understand who owns bitcoin and who doesn't, and why. That called for research. Not just surface-level demographics, but a deep look into the roots of our psycho-social identities.

Many frameworks claim to do this, but my research partner, @andrewwperkins chose "moral foundations" and designed a comprehensive series of questions.

We then we employed a professional firm to help us achieve a representative sample.Image
3/n As every bitcoiner knows, true randomness is hard to come by, but we think even visually you can see that we did pretty well along several dimensions in achieving something fairly representative. And it's a large n, 3,538 people. Image
4/n Demographics. We found no strong correlations across many dimensions--race, ethnicity, religion, relationship status, income, education, or financial literacy--with owning bitcoin. Age and gender were the exception. Bitcoin owners in the US tend to be young and male. Image
5/n Politics. Part of what shapes identity and behavior in America--surprise surprise--is political orientation. Our political divide seems not only to be deepening, but also becoming the most important fact about identity, the one that trumps all others. So we polled it 5 different ways:Image
6/n What we found was definitely our most shocking result. Like most everyone on this app, our critics in the media, academics who write about bitcoin, and almost all politicians, we thought bitcoin ownership would skew towards the political right, and towards libertarianism.
Wrong!Image
7/n Bitcoin owners looked pretty much like the non-bitcoin owners in our sample: mostly moderate! They were still a bit more prone to the political extremes on both liberal and the conservative, than non-owners. (Statistically significant but small.)
8/n Even stranger was that people who self-identified as "very liberal" or on a 10-point scale, located themselves at the far left, were the most likely to own bitcoin, relative to other political identities. Look at this. Look... Image
9/n Note that the above chart is not saying that more bitcoiners are very liberal than any other political identity. They're not. Most bitcoiners are moderates. It's saying that if you randomly pick someone very liberal and randomly pick someone who is moderate, the liberal will be more likely to own bitcoin.
10/n On "moral foundations" we knew that liberals and conservatives have distinct profiles. For example, liberals value "care" more than conservatives, and conservatives value "loyalty" more than liberals. We wanted to see which bitcoin owners resembled. Turns out it's both. Image
11/n Finally, we turned to questions about whether people know about bitcoin, trust it, think it's useful, and think it's good. We asked 4 questions on each of these. And we found that here, bitcoin owners differed dramatically from non-owners of all political stripes. Image
12/n Zooming in on trust and perceived morality, you can really see the stark contrast between those who own bitcoin and those who don't. Image
13/n These four factors--trust, knowledge, utility, and perceived morality--were the strongest correlations in our data with bitcoin ownership. They also correlated with each other. Here, you can see these factors compared to moral foundations. Image
14/n To summarize our findings I'm going to quote from the conclusion of our report:
From our polarized political discourse, one might be tempted to think that Bitcoin ownership is a kind of identity, and especially a kind of identity that reflects political orientation.
15/n We found that not to be the case. Bitcoin owners are politically just like the rest of America: mostly moderate, with smaller conservative and liberal contingents.
16/n Bitcoin owners look like other Americans in most demographic respects, with one striking exception: they tend to be younger and male.
17/n What correlates most strongly with Bitcoin ownership is not who you are, so to speak, but how much you know about Bitcoin, and whether you think it is useful, trustworthy, and good.
18/n The 14% of Americans who own Bitcoin, it turns out, are not members of some particular political tribe. Rather, they are simply Americans who have taken the time to study the technology and formed positive attitudes about it.
19/n Thanks for reading. You can download the report at and please give us a follow @NakamotoProjct.thenakamotoproject.org

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More from @thetrocro

Jul 2
1/n In March 2025, @NakamotoProjct surveyed 3,538 adults in the US. We found:
-48m American adults own bitcoin
-11m hold their own keys
-Bitcoiners are more likely to be male, young, and non-white
-They're politically diverse but right-shifted
-They're "moral maximalists."
🧵 Image
2/n Last year, @andrewwperkins and I conducted the first edition of this survey. What we found surprised us: bitcoin ownership was not meaningfully related to political orientation.
3/n In the year between surveys:

-Bitcoin ETFs broke records.
-Governments and corporations added bitcoin to their balance sheets.
-Donald Trump was elected on pro-bitcoin promises
-Bitcoin price more than doubled

How did bitcoin sentiment and ownership profiles change?
Read 18 tweets
Dec 21, 2024
1/n A new wat to stack sats... without spending a dime. Image
2/n I want to tell you about a company I advise: @anadroenergy.

They install solar systems--panels, inverters, batteries--on rooftops in California.

Here's some of their work: Image
@anadroenergy 3/n Solar installers in CA haven't been doing so well lately. Utilities complained that there's too much home solar coming into the grid. They lobbied to cut "net metering," and won. Image
Read 18 tweets
Dec 16, 2024
Unpopular opinion: bitcoin is not at all like other disruptive technologies, now ubiquitous: electricity, autos, internet, email, cell phones.

Resistance to adoption is different, both in degree and kind.

Closer comparisons: Protestantism, nuclear power.
Using email did not align you with a political party, or with an ideology. It just transported messages faster.

Cell phones raised concerns about radiation and social disruption... but no one could resist cutting the cord to their phone.

Autos were better horse & buggies..
Using electricity did not get you labeled a scammer, a criminal, or a greedy psychopath. It replaced gas lamps and was a lot less hassle.

Sure, a few people dismissed the internet in the early days. No one said it was literally the worst thing ever.
Read 14 tweets
Dec 8, 2024
People rarely admit they were wrong and you were right.

They double down, get defensive, their mind searching for a rationalization.

Persuasion is the art of giving them that ego-preserving way out, while granting you the substance of the issue.

E.g., in 2013 it WAS crazy!
What’s happening right now is that people want an explanation of >$100k that doesn’t make them idiots for missing out.

One such explanation is that they were right all along but bitcoiners are insane and their bubble allowed them to buy an election to extend their delusion.
They—the no coiners—weren’t stupid, just virtuous, and wrong about the outcome of an election. Ego protected and they get to double down. They also believe the at the gains are ephemeral and will reverse with a change in the political winds.
Read 10 tweets
Aug 1, 2023
"In closing, bitcoin appears to provide a number of benefits across an ESG framework."

Terrific new report on bitcoin's ESG impacts by @BrianConsolvo for @KPMG. Share it widely.

advisory.kpmg.us/articles/2023/…
@BrianConsolvo @KPMG Some highlights. On the environmental impact side, after clarifying that bitcoin has no scope 1 emissions, like EVS, and comparing bitcoin's energy use to other industries--minor, but not nothing--the report outlines 4 strategies for carbon reduction...
@BrianConsolvo @KPMG 1. Use of renewables--highlighting the drive to cheaper energy and mining's improvement of renewable energy generation financing
2. Demand response--citing Brad Jones
3. Re-use of waste heat--citing @MintGreenHQ
4. Methane reduction--citing @Vespene_Energy and @CrusoeEnergy
Read 8 tweets
May 4, 2023
When public officials tell us the banking system is “sound and resilient” or “sound and stable” or “safe and sound,” all while banks are failing, one after another… it’s not just that we dismiss everything they say about banking. We realize that institutions lie to us.
That means our behavior is harder to manipulate via lying to us.

So then leaders are stuck with the choice of telling the scary truth and sparking panic or telling an ineffective lie.

They must still choose to lie, but because it’s ineffective, it’s quickly falsified.
The feedback loop creates an epistemic spiral of mistrust. Eventually we reach a point where no one believes the lie at all, and in fact “don’t panic, we’re ok” becomes, essentially, a signal to panic,
Read 8 tweets

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