GREG ISENBERG Profile picture
Jul 25 11 tweets 3 min read Read on X
19 AI-assisted marketing tools to build a cash-flowing business in 2024: Image
Market research

1. Hotjar AI surveys (@hotjar)
- auto generate custom surveys
- analyze audience segments

2. Crayon (@Crayon)
- competitor metrics
- alerts

3. Speak (@speakai_co)
- analyze customer data
- pattern recognition
2. Email marketing

Almost all email marketing tools come with a native AI option that can help you create campaigns, and edit the email copy to fit your needs.

But here are a couple of additional tools:

1. Superhuman (@Superhuman)
- sales teams can integrate with Gmail, Outlook
- faster response time
- close more deals

2. Lemlist AI (@lemlist)
- personalized cold campaigns
- auto generate email copy, images
3. Ads

BoringAds uses AI-assisted strategies for running/scaling ad campaigns for brands from several industries.

Why AI for ads?

The biggest lever for ad success is killer creative. But it’s expensive to scale (or was) and the impact of “creative fatigue” is huge.

The solution:

AI-assisted creative workflow to create winning ads at scale while keeping costs low.

If you want an agency to do this for you, highly recommend getting on the waitlist for @Imboringads

(disclosure: I'm an customer and investor)Image
Landing pages/presentations

1. Gamma app (@MeetGamma)
- design slide decks, websites, lead magnets using AI

2. Framer (@framer)
- AI-powered website builder
- AI text rewrite
- translate and change voice

3. Appypie (@AppyPieInc)
- Use AI to create apps, images, videos
- no-code, easy to design
SEO

Lots of people saying SEO dead because ChatGPT will eat Google's lunch. The reality is Google is alive and well.

If you don’t want to rely on Zuck for your marketing entirely, you need to invest in AI-assisted SEO 2.0 for organic growth.

If you want to use AI-assisted SEO in-house, these tools can help:

1. SurferSEO (@surfer_seo)
- auto generate outlines, SEO content
- AI SEO audits

2. AlliAI (@alliaiseo)
- AI-powered on-page optimization
- AI SEO dashboards

3. SEO dot ai
- AI-powered rank tracking
- on-page suggestions

If you want someone to just do it for you and see the traffic come, i get that, I highly recommend

* disclosure I'm an investor/customerboringmarketing.com
Content research

1. Perplexity (@perplexity_ai)
- Analyze academic research
- Reddit search + AI’s take on it (my fav)
- citations
Content/copywriting

1. Copy dot ai (@copy_ai)
- AI marketing OS (content, copy, SEO, demand gen)

2. Claude (@AnthropicAI) and GPT (@ChatGPTapp)
- Use APIs to build automated workflows

Personally prefer Claude over ChatGPT (and not not because I'm from french canada ;))
Product images

1. Freepik Image Generator (@freepik)
- AI to generate realistic product images
- adjust camera, lighting, etcImage
Video content

1. HeyGen (@HeyGen_Official)
- realistic videos for demos, social media, onboarding
- use AI to generate videos in multiple languages

2. Midjourney (@Imagine_aiart)
- text-to-image AI tool
- videos, art, illustrations, animations using AI

3. Synthesia (@synthesiaIO)
- text-to-video tool for higher engagement
This AI marketing map might be helpful to you.

I like testings lots of these tools. Best way to learn is to get your hands dirty with them.

Enjoy.

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More from @gregisenberg

Jun 26
Why is Gen-Z OBSESSED with luxury watches?

- 41% of Gen Z acquired a luxury watch in the last 12 months
- Avg spend on a watch was $10,870, millennials spend 1/2 that much
- Gen-Z buys on avg 2.4 new watches per year
- 21% more likely than other generations to use debt

Wild.
Image
Image
My best guess is you have TikTok creators who romanticize watch flipping.

People are buying it half for the flex, half for the investment.
Im 35. Not Gen-Z.

But, I've been enjoying collecting watches.

Except, average price is ~$300.

This is my new Seiko from Japan (cost $342).

I like it. Image
Read 10 tweets
Jun 21
New pod just dropped with Cody. It’s going viral.

9 profitable startup ideas anyone can start in 2024 (please do them).

I’ll summarize the startup ideas for you in this thread: Image
1) LinkedIn Short Form Video Agency

LinkedIn just dropped a video tab

Cody’s friend just got 400,000 views in 7 days with only 2500 followers.

The idea:

If you can script, record, and edit videos for founders and business leaders, start reaching out now.

Low risk biz idea.
2) Airline Deals Aggregator

Remember Scott's Cheap flights?

We need to reinvent that.

In the age of inflation and flight shame, travelers are hungry for deals.

Build a sleek, intuitive website that highlights the best flight prices to/from specific cities.
Read 11 tweets
Jun 20
Niche internet communities are in high demand. And it's not stopping.

But the best part isn't the traffic from Reddit. It's the ideas and trends.

My entire business is plan is listen to what people say on Reddit, and build internet products for them.

It keeps working. Image
It’s never been easier to find ideas to build and build ideas quickly

There are tons of bad startup ideas.

But ideas from subreddits are validated.

People are literally telling you what they want.
I’ve learned 3 main things about finding business ideas within reddit

1) There are more business ideas you have time for
2) Choosing the right subreddit to focus on is paramount (too big is bad, too small is bad, growing is good)
3) Prioritize by their willingness to pay/impact
Read 6 tweets
Jun 14
I'm a startup idea junkie. Maybe you are too?

I interview top founders 2x per week on "The Startup Ideas Podcast"

Here are 8 ideas free startup ideas that could make $10k-$1M/month (with no investors): Image
1. Google Ads for XYZ

Everyone is searching on Google for tips on how to run ads.

You can dominate YouTube search results with tutorials tailored to specific niches.

Think "Google Ads for apartments" or "Google Ads for car dealerships."

This model works for any niche.

1) Pick an industry
2) Master the nuances
3) Crank out helpful content

Tutorial videos drive ad revenue, open up affiliate marketing opportunities, and open the door for a specialized agency.

Huge opportunity target high-value keywords and monetize every step of the way.

h/t @codyschneiderxx
2. Pay-for-performance CRO agency

The model is simple but brilliant:

Find e-commerce businesses with room to improve their conversion rates, then take a percentage of the additional revenue generated as your fee.

Let's say you double a client's conversion rate from 1% to 2%. If that increase is worth $25 million to their bottom line, taking a 10% cut is $2.5 million in your pocket.

Not bad for a day's work.

The beauty of this model is that it's pure upside for the client. They only pay if you deliver results, so it's a no-brainer for them to sign on.

If you've got the CRO skills, this is definitely an idea worth pursuing.

h/t @ericosiu
Read 10 tweets
Jun 11
How to win in your 20s (a thread):

1. Don’t send angry emails/texts. Wait 24 hours. Eat, sleep, chill and remember that it’s not worth it

2. Post vids. You’re young, you know how to film well. Pick a niche, share 1 video a day, and let it compound. By 30, you have 100k subs Image
3. Move to a big city. Don’t have to live there forever, but being in NYC or SF even for a short while will pay you back like crazy in your 30s.

4. Be a generalist. The internet belongs to people who understand design, copy, paid ads, new technologies. Image
5. Accept the days. Good days, bad days. Being okay with the randomness of life.

6. Launch one new thing per year. It’s the only way to really learn to become a generalist. Image
Read 23 tweets
Jun 3
I recently reviewed 1000+ internet businesses.

About 500 of them make $1-5M/ year of profits and 25 of them make $10M+/year of profits.

And I distilled a playbook of how to build your business to be like the top 0.01% of these businesses.

Read the playbook here: Image
Here are the "machines" you need to master to build a profit machine:

1. Content machine
2. Referral machine
3. Events machine
4. Recycling machine
5. Paid machine
6. Hiring machine
7. Search machine
8. Innovation machine
9. Community machine

I'll explain it in this thread:
1) Create a content machine

A content machine is your own personal media arm. Your own version of Jeff Bezos’ acquisition of The Washington Post.

To fuel your content machine, you need to feed it interesting stories.
Read 29 tweets

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