Thread by @gregisenberg

my notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document

unfiltered analysis/reactions/full document below:

page 2

i find it fascinating that this "rulebook" for a billion dollar empire is written so casually.

he even calls out there will be grammar issues.

you feel like he is writing to you. Pretty powerful way to begin.

more companies should do this. founder mode?

here we go.

3

one book for everyone is brilliant. But Id love to see what his book for creatives, production, editing etc is

insanely clear goal for everyone. "Make the best videos possible". All companies need this.

he makes a document so simple a child could read it.

4

“99% of movies or tv shows would flop on Youtube.”

never thought of it that way. True. every medium has a blueprint. This is YouTube’s blueprint

his ABC players framework. Idk.

can you have a junior A player?

Feels a bit much but I get his point. wdyt?

5

here he explains how to go viral youtube in just a few words. Everyone

on one hand, it’s genius. I love it.

on the other hand, I don’t think this applies to all video creators tbh.

niche b2b have a whole other playbook for example. this i'm learning myself.

6

this was a reminder that his scale is unheard of. 60 million clicked the video?

Around the same number of people who watched trump vs kamala debate

Also a reminder that the YT creators that are more like data scientists than entertainers, probably outperform.

7

Once in in this page, I’m like why the hell isnt @MrBeast building the YC of creators?

Also, the idea of a reengagment makes so much sense but i would have never thought of it

Only something you realize after dedicating your life to this and being a .01% data nerd like him

8

i like how he defines his own language. ie: lull, reengagement etc

this is the hallmark of of someone who is exceptional

9

this just reminded me that someone should build software that gives you these insights

free startup idea ^^

maybe thats where viewstats dot com (one of mr beast's company) might go

10

being obsessed with youtube being a prerequisite to work here keeps coming up

and i dont think he is wrong

new medium, new format and the details matter

also big points for using "haha" in the doc

11

now im scared to work for mr beast idk about anyone else

12

im not surprised anymore how he is able to pull off what he has pulled off

this man wants excellence

late is not in his dictionary

incredible bias for action

13

damn, seems stressful but i get it

i like that he said he wasnt perfect

when he lays it out like this, i think it'll make his company run smoother

they'll understand him more

smart

14

i just realized that this whole doc is mostly black and white with very few images

i wonder if that was deliberate

i think it was

no time to waste. part of the brand.

personally, not mad about it

i think its cool

15

i would have titled this

"constraint fuels creativity"

16

where has the idea of backup day been my whole life?

love it

smart move

17

most people dont understand communication, most companies.

i love how he breaks it down

when to do IRL

when to email

when to text

no excuses, move on

simple

18

most consultants are a waste of money. the ones that aren't have very specific domain knowledge.

(i run a consulting firm @meetLCA, works with everyone from nike to dropbox doing things like AI interfaces and strategy)

19

"no does not mean no" can get toxic but in the right circumstances when it means advancing videos/the business in a way that doesnt harm anyone...

thats gold.

20

he leads his company in a very meritocratic way

if you get him 1/10, he'll love you

21

damn his numbers are big

mine are next to it just for context

22

now after reading this and reading about that ketchup title thing, his whole strategy makes soooo much more sense to me now

23

a few things

does he mean contestants?

i think people can be honest AND nice. more productive working environment and happier world

keeps driving point the simplicity pov, interesting. i actually like that.

24

i wonder what would be the difference in quality if people worked 40-60h/week instead of 100h?

im not an all nighter guy

i work hard. but dont believe in all nighters.

i think great work can be done in a standard work week if you work hard

and if not, something is broken

25

i appreciate the honesty in this part

"What is the goal of our content?

To excite me. The goal of our content is to excite me."

I DID NOT EXPECT THIS. DID YOU?

26

this is gold

i feel like im inside mr beasts content brain and he is next level

also do think that software can help "make good content" and thats probably a billion dollar opportunity (jimmy holler at me lets build)

27

back to data i love it

i also wonder why there isnt a metric around comments and positivity on comments

to me focusing on just numbers is missing the full puzzle

28

didnt expect this pop quiz but im here for it

29

wow thinking of content as "formats" not "videos, posts etc" is brilliant

i also wonder if he goes back to old tv shows and find formats there

basically, my q is what is his creative process to come up with new formats?

30

no surprises here

31

this graph is an opportunity

mr beast skews different demos.

thinking about becoming the mr beast of your niche is a good way of thinking about it

32

ads as content

we know thats how it should be, but i like how its part of the culture

33

i wonder how many times a swear word was in this document. my guess 20

34

hr did not review this doc

being "stupid", having fun definitely get thats part of the shtick but i can imagine that can offend people etc.

i understand his point and why its important to content but dont think it lays out a culture most people would want

35

when he puts things in bold he is serious

some really good ones here

the career bit ill address in the next tweet

last page 36

your career

i bet people are going to read this career section and get fired up and i dont blame them

bring it back to them. so important.

of course, there are some things i disagree with and some things im taking rigorous notes on in this doc

but i think i came out of it clearer of what i want, the type of company i want to build and how to write a simple "rulebook"

any content creator, founder, entrepreneur etc should give it a read

https://x.com/gregisenberg/status/1835438370656235691