This former Uber employee bootstrapped his AI app to $2M ARR in just 1 year…
- without knowing how to code
- with zero employees
- and 10,000+ paying users
Here’s the crazy story of how he pulled it off…
- without knowing how to code
- with zero employees
- and 10,000+ paying users
Here’s the crazy story of how he pulled it off…
Josh led Uber’s NYC business to $3 billion..
but when ChatGPT launched he saw an opportunity…
and he started to learn how to code with AI…
but when ChatGPT launched he saw an opportunity…
and he started to learn how to code with AI…
He started building products for fun
One of them?
A voice recorder that transcribed & summarized audio
But it wasn’t until his dad tried it that he saw its true potential…
One of them?
A voice recorder that transcribed & summarized audio
But it wasn’t until his dad tried it that he saw its true potential…
The app could record, transcribe & summarize anything:
- phone calls
- Podcasts
- Meetings
- YT videos.
so Josh set up a paywall.
So how did he get his first users?
- phone calls
- Podcasts
- Meetings
- YT videos.
so Josh set up a paywall.
So how did he get his first users?
he launch on Apple Store & hoped for the best
and actually got immediate traction with ASO...
he decides to put his foot on the gas…
and actually got immediate traction with ASO...
he decides to put his foot on the gas…
and started with Apple Search Ads
ASO had proven to be working,
it was a natural step to make more $$$
but he wanted to scale more... how?
ASO had proven to be working,
it was a natural step to make more $$$
but he wanted to scale more... how?
Meta ads
With very effective UGC ads like this one:
The hook conveys the message in a super visual way
With very effective UGC ads like this one:
The hook conveys the message in a super visual way
This would be such a good fit for AI UGC...
Same ad but with different actors, different scripts, different languages, different demographics...
Same ad but with different actors, different scripts, different languages, different demographics...
Today Wave is at $2 million ARR with 10,000+ users.
Here are 6 lessons you can learn from Josh:
Here are 6 lessons you can learn from Josh:
1/Start small, iterate fast.
Build simple products, test them quickly, and improve based on user feedback.
Build simple products, test them quickly, and improve based on user feedback.
2/ Monetize early
Josh had monetization built into the app from day one – a strong validation signal. Put up a paywall nice & early.
Josh had monetization built into the app from day one – a strong validation signal. Put up a paywall nice & early.
3/ Test different ad channels.
Find what ad channels works for you & double down
remember volume is everything when it comes to ads.
Find what ad channels works for you & double down
remember volume is everything when it comes to ads.
4/: UGC works wonders for b2c apps
UGC ads when tailored to specific use cases, brings in $$$
use AI tools like Arcads to create multiple ad variants at scale.
UGC ads when tailored to specific use cases, brings in $$$
use AI tools like Arcads to create multiple ad variants at scale.
5/ Keep things lean and tight.
make sure the economics work
Efficiency is key—make sure every dollar brings in value.
make sure the economics work
Efficiency is key—make sure every dollar brings in value.
6/ Data is your friend.
Track ads & monitor user activity
This will help you refine your app & increase engagement
Track ads & monitor user activity
This will help you refine your app & increase engagement
check out this amazing video for the full story:
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