Here’s how you launch a hyped, legit token (sorry @eigenlayer missed this window, but everyone else can learn):
1. The community needs to feel like they’re insiders. Do an aggressive inside sale for the best community members at an aggressive discount to last round. I’m talking 70%+. Choose 500-2000 people for this. Give them meaningful stakes. I’d even do a custom NFT for this group (h/t patron sales).
2. For everyone else, give them a fair pre launch price for the community round. At least last round.
3. Be transparent and don’t engage in shenanigans. Were there secondaries? Can locked vesters stake? Is there a strange MM deal everyone should know about? Did you give Binance 20% of network supply? People should know.
4. Speaking of vesting, I’m conflicted. I don’t believe in 100% unlocks on day 1, as the team should absolutely continue vesting. And the data shows that sale participants / community should vest. But should investors and partners? Likely no. Low float high fdv is broken, go to market with a higher float or your four year chart doesn’t stand a chance.
5. Really there’s so much more to say on this. You can use @CoinList to do all of the above and come chat with us. We don’t know all of the answers, but we’re (@Skeeeeto) learning daily and can figure this out together.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
I just sent this to a founder who asked if they should do an ICO on CoinList or raise with Echo:
TLDR: Syndicate platforms like Echo are for young projects that want to add a few $100K to an angel or VC round—it’s not a retail crowdsale and tokens may not be distributed for years after the sale (if ever). ICOs are for projects that want to launch a token, raise $5M-$10M, and add 10K-100K new community members.
Capital: Even in the 2024 bear market, ICOs on CoinList raised 20x more capital than Echo: $7.5M raised on average on CoinList vs. $380K raised on Echo.
Community: The average ICO on CoinList got 10K new community members in 2024, with an all-time record of 1.8m participants. The average deal on Echo has 151 investors because it’s only available to rich investors by law (typically multi-millionaires).
Tokens: ICOs create community because investors hold and use tokens. In syndicates, investors hold paperwork. They may get their tokens years later, when the syndicate manager (not the investors) decides to distribute them. It’s not even “not your keys, not your coins,” because there are no coins.
This is not a criticism of syndicates or Echo—it’s just a different use case than an ICO. Syndicates are a great addition to a traditional VC round for young projects; ICOs are a true crowdsale for projects that want an alternative to airdrops.
We actually did a syndicate for Filecoin in 2017. But we decided to focus on ICOs because the old-school VC model concentrates ownership and profit in the hands of a few rich people. It’s not a crowdsale and it’s not crypto IMO.
But the VC round isn’t going away so we’re looking into what we can do to help projects with their early round in a crypto-native way…
There are a couple other differences I didn’t mention:
Regs: Over 1M people on CoinList have invested ~$1B in ICOs over 7 years. We spend a fortune on compliance. The regulatory burden for syndicates is also large and can last up to a decade, so scrutinize your provider. FYI, a company offering these syndicates, Assure, went out of business in 2022, leaving all of their investors high-and-dry.
Fees: In syndicates, projects don’t pay a fee but the investors can pay as much as 20% of the profit (plus administrative fees) to the person who leads the investment. Projects on CoinList pay a small % of funds raised when they ICO on CoinList. In return, they’re able to raise $5M-$10M and add 10K-100K new community members. Investors pay nothing.
P.S There are other entrants in the crowdsale space (trying to claim they do ICOs), but they don’t have the same rigor in due diligence (this could bite you down the road), compliance (letting in sanctioned individuals and sybills), or access to user base that @CoinList does.
The hard part is running sales at scale as well as the post-sale distribution, and none of these other platforms have the battle tested systems we’ve built @CoinList.
2/ @CoinList spends an inordinate amount of time and energy working with Builders on token distribution, tokenomics, compliance, etc.
A lot of what we do for Community Sales isn't scalable.
3/ We push Builders really hard on giving @CoinList users a great deal.
It's usually not fair to the community to be at most recent private round, and we walk away from Builders and deals where insider dealing and greed become harmful to our community.