Thread by @jason_koebler

An Elon Musk-funded PAC is microtargeting Muslim people in Michigan and Jewish people in Pennsylvania with opposite messaging about Kamala Harris using ZIP code targeting, according to data I pulled from Snapchat. Few things from this investigation:

404media.co/this-is-exactl…

They are targeting areas of Michigan that have many Muslim voters with ads saying Kamala stands with Israel. I mapped the targeting and it is very specific. They are targeting an area outside of Flint that has a major mosque (but no other parts of Flint)

They are targeting a section of Detroit that is majority Muslim. Then not targeting an adjacent area that is 95% Black. Then they are targeting an area immediately above that which has several mosques. It looks like this:

In Pittsburgh, they are targeting traditionally Jewish neighborhoods, including the neighborhood where the Tree of Life massacre happened several years ago, as well as several suburbs with large synagogues

In Philadelphia, the targeted areas align exactly with neighborhoods and suburbs that the Jewish Federation of Greater Philadelphia says have "vibrant Jewish communities"

They are also targeting the town of Hanover, Pennsylvania. I am not sure exactly why they are targeting Hanover, but it is home to the Utz chips factory, and Utz has highlighted that it makes Kosher products and has a rabbinic coordinator

A related PAC also funded by Elon Musk is targeting Black voters in battleground states with ads that say Dems are going to ban menthol cigarettes. These ads are targeted using "interest targeting" that a political operative might think is more likely to hit Black voters

Here are ads Jewish voters in Pennsylvania are getting:

and here are ads Muslim voters in Michigan are getting