Looks like a random AI slop site based in Illinois, aided by social media, has coaxed hundreds of people on to the main street of Dublin for a Halloween parade that was never happening.
https://twitter.com/arturmartins/status/1852070086821261590
This website posted yesterday about Halloween parade supposedly taking place on O'Connell St at 7pm this eve, gave it a search-friendly title (it landed pretty high up if you Googled 'Dublin Halloween') and explained where to go to get good spots and how to take part. 
If you weren't to know better and were looking for something to do, you can imagine why it might be believable (esp in a city renowned for seasonal parades). On the other hand, there's this crap...
Anyway, it seems people picked up on it on TikTok and elsewhere and began promoting it as if the parade was a legit thing, and not the imagining of some random person looking for clicks for ad revenue. These were both posted on TikTok yesterday.
Finally, this from the Gards:
https://x.com/GardaTraffic/status/1852076220466515988?t=sMzj0vlOaVwOAb0NbX46bw&s=19
Small correction/addition to the above - the website actually appears to be based in Pakistan (despite stating its location is Illinois). Its Facebook page lists an address in Pakistan and Meta says that's where the page's admins are based...
And yes, the FB page is also full of slop
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