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Karri Saarinen Profile picture
@karrisaarinen
Nov 22 • 2 tweets • 1 min read • Read on X
When I was designing Coinbase back in 2014, 3 bitcoin would be about $1k Image
In case you're interested, here is the full design post from 2016 karrisaarinen.com/posts/designin…

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More from @karrisaarinen

Karri Saarinen Profile picture
Oct 12
So what does the inverse look like?

Start the company with the goal to be the best for something (@linear is the best tool for software teams to plan and build). Each market can only support 1-2 winners, so if you are not going to be the best, you probably have already lost.
To me “best” also means being quality & fitting solution for the need. This means quality and finding the fit should be paramount. Everything should be evaluated from that perspective (does it increase the quality & fit?
You hire slowly and with each hire for each role in the company look for their interest in craft (do they want to be better what they do, do they care about doing things well), then their taste & judgment (do they know what good looks like),  then skills (do they have the skills or close enough skills to create something great)
Read 16 tweets
Karri Saarinen Profile picture
Jan 5
This might be the end of @cartainc as the trusted platform for startups.

As a founder it feels kind shitty that Carta, who I trust to manage our cap table, is now doing cold outreach to our angel investors about selling Linear shares to their buyers. Image
Btw "the buyer" would buy the shares exactly at our Series B share price. Not that this information is not unobtainable secret but makes me paranoid Carta's is playing both sides here.
- Carta knows who have shares and how much.
- At what price they bought it and when
- What other transactions have happened and when.
- Legal docs, compliance docs
- Headcount, revenue & other information if you have connected it
Read 12 tweets
Karri Saarinen Profile picture
Oct 13, 2023
People asking what taste is, or is there a framework ––

It's knowing what good looks like. Person who has taste in certain things, can find good things, create good things and point out how something needs to change to make it good.

Jiro from Jiro Dreams of Sushi: Image
Paul Graham, Taste for Makers: paulgraham.com/taste.html
Image
Ira Glass, The Gap:
"Taste is you knowing that what you're making is kind of disappointing to you"
Read 5 tweets
Karri Saarinen Profile picture
Feb 10, 2023
When Microsoft leadership feels like GitHub layoffs are not bad enough, they have to increase the pain by forcing people to use MS Teams on their 4y old laptops. Image
And why does something like switch to Teams matter?

Top down decisions on minor things like this signal about a culture change.

Steve Blank's classic on this:
steveblank.com/2009/12/21/the…’s-are-no-longer-free/ Image
Leadership in companies often forget how important tools have become.

In remote world the tools employees use daily is like your company's office. If that environment leads to frustration that will bleed to other things.

At @linear we say "Good tools lead to good outcomes"
Read 4 tweets
Karri Saarinen Profile picture
Dec 14, 2022
2019 when we got started with Linear, most SaaS websites at the time seemed to be these "Corporate Memphis" sites with vague benefit statements and weird colorful illustrations. No screenshots of the product and dark sites were very rare in B2B SaaS.
With @linear, the brand was about the hope for the future. Tools exist to do a job. It’s about precision and taking the work seriously and getting out of the way.

I was inspired by GMUNK's work on Tron UI and Apple's Pro line products and wanted to bring that style to B2B SaaS.
Design wise, we really wanted to talk people like us and who to build things well. Dark mode and dark website for was that we are not part of the "Corporate Memphis" and we care about crafting a product that works and fits needs.

Some of our early "specs" for Linear interface
Read 8 tweets
Karri Saarinen Profile picture
Sep 20, 2022
I’ve seen a lot of takes on the Figma Adobe deal in past week and think most VCs/finance folks misses the point since they don’t really understand the market or tools Adobe and Figma makes. Figma is not a Photoshop killer and Figma didn't put "Photoshop in the cloud".
First, Adobe business is making tools for specific creative fields like photographers, illustrators, magazine editors, videographers etc. The talk about some kind of “Adobe” bundle doesn’t make sense since most people only have a need and proficiency in 1-3 of the Adobe tools.
This is very different from the "MS Office bundle" where regular office worker might use all of most of the tools on their day job and the integrations. But what Adobe makes are tools for completely different creative fields and professionals.
Read 28 tweets

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