Tesla was losing $10 Million/month. Everyone thought he was finished.
Then, he bet his last $6 Million on his cousin's dying startup.
Here's how a family meeting saved him: 🧵
2008: Everything was falling apart.
SpaceX couldn't get a rocket to orbit.
Three failed launches had drained millions.
Tesla was bleeding $10M every month trying to deliver the Roadster.
And Elon? He was living off personal loans just to pay rent...
The PayPal fortune was gone.
From $180M to nearly zero in just a few years.
Most billionaires would've cut their losses. Declared bankruptcy. Started over.
But Elon was about to make a decision that seemed completely insane:
With just weeks of cash left...
He called a family meeting.
What happened next would either destroy his last chance at survival...
Or change the future of energy forever.
His cousins Lyndon and Peter had a radical idea:
Make solar power accessible to everyone, not just the wealthy.
When they started in 2006, this seemed impossible. Solar panels cost a fortune. Oil was king.
But they had cracked a revolutionary model:
Instead of selling expensive panels, they'd lease them to homeowners.
No massive upfront costs. No maintenance nightmares.
Just clean energy at prices anyone could afford.
The catch? They needed $6M to launch...
Elon had a choice:
Save his last millions for Tesla and SpaceX...
Or bet everything on a third company in an industry investors called "dead on arrival."
He wrote the check. And became chairman.
By 2012, that "doomed" bet became SolarCity – America's largest solar provider.
They went public at $1.6 Billion
The same company investors mocked was now powering more homes than any competitor in the country.
2016: The master plan revealed itself.
Tesla acquired SolarCity for $2.6 Billion.
Critics screamed "bailout!" Shareholders sued.
But they missed what Elon saw in that family meeting years ago:
He wasn't just saving a solar company...
He was building the world's first complete sustainable energy ecosystem:
• Cars powered by electricity
• Homes powered by sun
• Batteries storing clean energy
All working as one.
The courts eventually cleared him.
That desperate family meeting didn't just save his fortune.
It laid the foundation for a world beyond fossil fuels.
Today, that "crazy" solar bet is powering millions of homes.
What started as a last-ditch family meeting became an energy revolution.
The future belongs to those bold enough to bet everything on it.
Even when they're weeks away from losing it all...
Want more on becoming the future of tech?
• Join our 300K+ community
• Follow @BaptisteVicini for more on APIs, tech, and the future of AI.
• Repost for your network if you found it helpful! ♻️
• Tech entrepreneur & API visionary
• Co-founder of apidays, world's leading API conference
• Passionate about AI integration & tech for the greater good
Follow for insights on how APIs are connecting our future
This kid was kicked out of his government housing at 17.
Slept in his car. Showered at gyms. Lived off cold pizza.
Until he came up with ONE idea that would transform online home buying and build a $6.3 Million company.
Here's his incredible story on overcoming anything: 🧵
Meet Kieran Witt.
At 17, he was forced out of his council house - one of 7 siblings crammed into a 3-bedroom home.
No money. No connections.
Just a $1,800 inheritance from his uncle that bought him a car to sleep in.
But his biggest struggle would spark a $6.3M idea:
Living out of his car, Kieran would:
• Park in hidden spots to avoid embarrassment
• Shower at his college basketball team's facility
• Survive on cold beans and cheap biscuits
• Wrap himself in a duvet during freezing winters