So it turns out @HyperliquidX was the best-executed and most rewarding Airdrop & TGE this cycle by a LONG shot.
▫️ ACTUALLY rewarding early users —— TVL early on was under $10M, making it easy to rack up >1000 weekly points with minimal effort. It stayed like this for months.
▫️ Constantly evolving the points algorithm and rewarding different activities on a weekly basis —— providing liquidity, perps volume, spot volume, holding eco coins, refs. Each mattered on different timeframes, encouraging you to explore all facets of the platform.
▫️ Midway through the points program, playtest the TGE by airdropping $PURR 1:1 based on your points, resulting in 4-6 fig airdrops for many users and keeping everyone motivated to reach the finish line.
▫️ Once the points program 'officially' concluded, add a fat bonus in points for users who continued using the platform despite no clear incentive to do so (=organic usage).
▫️ Airdropping 31% (!) of the initial supply —— ZERO to CEXs, private investors, or market makers. You either had to engage with the platform to get your share, or be forced to buy at the FAIR market rate.
And to top it all off, launch a killer platform that goes far beyond being a simple Perp DEX. The UI/UX and PMF are so clean that Hyperliquid sees sustained usage even after the initial incentives ended, while outperforming competitors on key metrics by a country mile.
Absolute master class in delivery. I bow my hat to @chameleon_jeff, @KingJulianIAm, and the rest of the Hyperliquid team.
If you are a Crypto project trying to be successful, I'll leave you with the following two words:
Study Hyperliquid.
And of course, thank you for the lifechanging wealth generation event @HyperliquidX . 🫡
▫️ ACTUALLY rewarding early users —— TVL early on was under $10M, making it easy to rack up >1000 weekly points with minimal effort. It stayed like this for months.
▫️ Constantly evolving the points algorithm and rewarding different activities on a weekly basis —— providing liquidity, perps volume, spot volume, holding eco coins, refs. Each mattered on different timeframes, encouraging you to explore all facets of the platform.
▫️ Midway through the points program, playtest the TGE by airdropping $PURR 1:1 based on your points, resulting in 4-6 fig airdrops for many users and keeping everyone motivated to reach the finish line.
▫️ Once the points program 'officially' concluded, add a fat bonus in points for users who continued using the platform despite no clear incentive to do so (=organic usage).
▫️ Airdropping 31% (!) of the initial supply —— ZERO to CEXs, private investors, or market makers. You either had to engage with the platform to get your share, or be forced to buy at the FAIR market rate.
And to top it all off, launch a killer platform that goes far beyond being a simple Perp DEX. The UI/UX and PMF are so clean that Hyperliquid sees sustained usage even after the initial incentives ended, while outperforming competitors on key metrics by a country mile.
Absolute master class in delivery. I bow my hat to @chameleon_jeff, @KingJulianIAm, and the rest of the Hyperliquid team.
If you are a Crypto project trying to be successful, I'll leave you with the following two words:
Study Hyperliquid.
And of course, thank you for the lifechanging wealth generation event @HyperliquidX . 🫡
• • •
Missing some Tweet in this thread? You can try to
force a refresh
