Glenn Koepke Profile picture
Dec 18, 2024 15 tweets 5 min read Read on X
In the 1800s, Brazil controlled 90% of the world’s rubber supply.

But the British didn't like this, so they sent a spy to Brazil with a detailed strategy to destroy their empire.

Here's the full story: Image
With bicycles, automobiles, and industrial machines taking over the late 19th century, the world was hungry for rubber.

And the heart of this boom?

A Brazilian city deep in the Amazon: Manaus.
Rubber made Manaus the richest city in South America by the late 1800s.

They even called it the "Paris of the Tropics."

The Amazon basin basically held the global monopoly.
Brazil controlled 90% of the world’s rubber supply, thanks to its latex-rich trees.

Rubber barons lived like kings, convinced they’d dominate the industry forever.

But cracks were already forming… Image
The British didn’t like being left out of the game.

By the 1860s, they were quietly plotting to break Brazil’s monopoly.

Their plan? Steal the rubber trade right out from under Brazil’s nose. Image
But there was a problem.

Rubber seeds were tough to transport. Rich in oil and latex, they rarely survived the long journey across the Atlantic.

It seemed impossible—until an unlikely hero stepped in. Image
Meet Henry Wickham.

Born in 1846, he was a failed entrepreneur with nothing to lose.

In 1876, he turned spy, hatching a plan to smuggle rubber seeds out of Brazil.

And not just a few seeds—70,000 of them.
Wickham hid his cargo, evaded suspicion, and sailed to London.

The seeds arrived at the Royal Botanical Gardens (Kew Gardens), where experts nurtured them carefully.

Out of the 70,000 seeds, over 2,000 survived.

Enough to kickstart a revolution. Image
While Brazil reveled in its wealth, the British quietly planted these seeds in Ceylon, Malaysia, Sri Lanka, and Indonesia.

Unlike Brazil’s wild rubber trees, these plantations were tightly controlled and efficient.

They produced rubber faster, cheaper and in greater quantities. Image
Asia’s climate was perfect for rubber.

By 1920, Malaya alone had one million acres of rubber plantations.

Southeast Asia quickly took over the global rubber market, leaving Brazil in the dust. Image
The fall was swift.

By 1910, Brazilian rubber production had dropped 50%.

By 1914, Brazil’s market share was down to 30%.

And by 1940? A mere 1.3%. Image
The collapse devastated the Amazon.

Rubber tappers lost their livelihoods, and entire communities were thrown into chaos.

But for the rest of the world?

The shift to Southeast Asia meant cheap, reliable rubber—and a transformed global economy. Image
Today, 80% of the world’s rubber comes from Southeast Asia.

And it all started with Henry Wickham—a failed entrepreneur who smuggled seeds, dismantled an empire, and changed the course of history. Image
Henry Wickham’s actions redefined global supply chains.

By moving rubber from Brazil’s wild forests to the organized plantations in Southeast Asia, he turned an unpredictable resource into a cornerstone of industrial efficiency—changing trade forever. Image
At Vector, we have built a team of top technologists fundamentally rethinking how tools in logistics should work.

Follow for more latest insights in supply chain technology.

withvector.com

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More from @LogTech1999

Jan 13
We know World War II lasted for 6 years.

But have you ever wondered how soldiers managed to last that long?

There was a complex system behind it that no one talks about.

This is the full breakdown of the logistics network that kept the war going: 🧵 Image
By 1942, the U.S. faced a nightmare scenario: a two-front war in Europe and the Pacific.

– Europe demanded endless supplies to fight Nazi Germany.

– The Pacific’s vast oceans posed a nightmare for resupply.

The solution? A revolution in logistics.
Over 16 million U.S. service members needed supplies daily—70 pounds per soldier.

– Food, ammo, medical gear, and more had to travel thousands of miles.

– The stakes? Life or death on the front lines… Image
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The British East India Company (EIC) was one of the most powerful companies in history.

It was an empire-builder. With a supply chain so advanced, it could rival Amazon or Walmart today.

Here's the full breakdown of the company that dominated over half of the world's trade: Image
Founded on December 31, 1600, the EIC was granted a monopoly on British trade with the East.

Its mission? To dominate the lucrative trade in spices, tea, textiles, and opium.

By the 1800s, it controlled 50% of global trade—half the world’s commerce!
Their supply chain was revolutionary for its time:

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– China: Tea, silk, porcelain

– Europe: Warehouses stocking luxury goods for eager customers.

This trade was global logistics, centuries ahead of its time.
Read 18 tweets
Jan 8
In 2004, when Hurricane Frances was about to hit, many stores prepared for impact, rushing to close.

But Walmart saw this disaster as an opportunity.

They turned this deadly Hurricane into a profit machine.

Here's how: Image
Meet Linda M. Dillman, Walmart’s CIO.

Dillman spearheaded Walmart’s adoption of RFID (wireless barcodes) to track products globally.

She believed in turning Walmart's vast shopper data into actionable insights.

And in 2004, her vision faced its ultimate test. Image
Hurricane Frances was hurtling toward Florida.

While most businesses braced for impact, Walmart saw opportunity.

How could they anticipate what customers in the storm’s path would need before they even asked for it?
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Jan 6
In the 1960s, MIT Professor Jay Forrester created something that changed the way we think about supply chains—The Beer Game.

This game is a simple simulation, but it messed with the minds of thousands.

Here's the game: Image
The game wasn’t just an academic exercise. It came from a real-world problem.

Forrester noticed that a factory was experiencing wild swings in production, even though the customer demand was relatively stable.

This was the start of what we now call the bullwhip effect.
Let me explain the bullwhip effect. When small shifts in customer demand happen, they get magnified as they move up the supply chain.

A tiny change at the customer end can cause huge fluctuations at the manufacturer level.

Imagine a ripple effect—except it’s chaos. Image
Read 14 tweets
Dec 30, 2024
In 1806, Britain’s naval blockade cut France off from its sugarcane supply.

Sugar became scarce. Prices soared.
And riots erupted. Not over bread, but sugar.

This was a national crisis. And Napoleon swore he won't let sugar break his empire.

Here’s what he did next: Image
In the early 19th century, sugar wasn’t a kitchen staple—it was a luxury. And the poor masses couldn't afford it.

Europe’s sugar came from colonies like Saint-Domingue (modern Haiti), which supplied 70% of France’s sugar.

This trade fueled French wealth—until it collapsed...
Two massive disruptions struck France’s sugar supply:

1. The Haitian Revolution (1791–1804) toppled France’s most profitable colony.

2. Britain’s blockade (1806) during the Napoleonic Wars cut off imports.

Sugar became so rare that riots broke out.

Napoleon had to act. Fast.
Read 13 tweets
Dec 25, 2024
Ever wondered how Santa sends gifts to over 2 Billion kids?

Santa’s supply chain is one of the most complex in the world.

While Amazon delivers 4,000 packages/min, Santa hits 49,320/min.

Here's the strategy that makes Santa more efficient than Amazon and FedEx combined: Image
Not me doing the math at 3 AM, but get this:

2.2 billion kids
195 countries.
416M households.

That too in one night!
But recently, challenges like demand spikes, inefficient routes, shortages, and emissions threatened Christmas.

Santa had 2 options:
Stick to old ways and risk chaos or innovate to keep the magic alive. Image
Read 12 tweets

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