the cost of building products is trending to zero (thanks AI).
here's 15 critical shifts founders must adapt to in 2025:
1. subscription fatigue is real. people expect to pay way less for software now, which makes building sustainable software more unstable than ever.
2. software costs are trending to zero. AI and cheap compute mean small teams can now outcompete Fortune 500 companies. what used to need millions now needs a laptop and determination.
3. human connection beats AI slop - in a world flooded with AI-generated everything, people gravitate toward the founders and personalities behind products. authenticity is the new premium feature.
i've watched 3 creator friends shut down their businesses in the last few weeks.
the great AI-driven creator collapse is happening. i think it'll only accelerate in 2025.
here's why 95% of content creators won't survive (and how to capitalize on this new paradigm instead):
1. pure content creation without distribution is dying - technical skills like coding, design, and cloud computing are becoming push-button simple with ai.
the real value is in getting people to care about what you make.
2. because of the shift to interest-graph algorithms, mass followings are becoming worthless - having 1,000 true fans who implement your ideas and show up to events is worth more than 100,000 passive followers who scroll past your content.