Kennan Davison Profile picture
Feb 4 2 tweets 2 min read Read on X
Excited to introduce Icon, The First AI Admaker.

We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition.

Icon (icon.me) is like ChatGPT + CapCut, but for making winning ads with AI in minutes.

How it works:
1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences.
3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete.
4. Make edits with our CapCut-like video editor until you're happy.

3-person creative teams make 30 ads per month. With Icon, they make 300.

We co-built Icon with $100M+ revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points:

1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more.

2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics.

3. Existing solutions charge $2K-$30K/month for:
🔍 Competitor ad spying & cloning
📈 Creative analytics
📹 Custom & stock avatars for AI UGC
👥 Audience research
📁 Video storage & tagging

Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉).

If you’ve made it this far, we have a surprise for you 👇🏻
I have an internal Google Drive with 1000 winning ads from brands doing $20M+ in revenue. We used these to train our AI model.

To the right person, this could be worth $100,000.

To get this drive for FREE, Retweet the first tweet above & comment “Icon”.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Kennan Davison

Kennan Davison Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @kennandavison

Jan 28
DeepSeek R1 had 1/30th training cost of o1 and Claude 3.5.

OpenAI, Google, xAI, Meta will catch up with DeepSeek within weeks but Nvidia is taking a huge hit because of this ONE reason.

Why DeepSeek R1 will be copied & what it means for Nvidia's future: 🧵 Image
DeepSeek R1, an o1-level model, was trained for $6M, with 2048 GPUs, and a team of fewer than 200 engineers.

OpenAI's o1 ran $100M+ in training costs and has a team of 4000+ people.

How did they reduce costs by 95%? Image
By developing techniques like ...

- Custom CUDA optimizations
- DualPipe algorithm (GPUs never stand idle)
- Auxiliary-loss-free load balancing architecture (train on % of parameters)

They achieve with 2,048 GPUs which others need 20,000+ for. Image
Read 20 tweets
Jan 27
Deepsake R1 had 1/30th training cost of o1 and Claude 3.5

OpenAI, Google, and Meta will catch up with Deepsake within weeks but Nvidia will take a huge hit because of this ONE reason.

Why Deepsake R1 will be copied & what it means for Nvidia's future: 🧵 Image
Deepsake R1, an o1-level model, was built for $6M, with 2048 GPUs, and a team of fewer than 200 engineers.

OpenAI's o1 ran $100M+ in training costs and has a team of 4000+ people.

How did they reduce costs by 95%? Image
By developing techniques like ...

- Custom CUDA optimizations
- DualPipe algorithm (GPUs never stand idle)
- Auxiliary-loss-free load balancing architecture (train on % of parameters)

They achieve with 2,048 GPUs which others need 20,000+ for. Image
Read 17 tweets
Jan 6
Elon turned SpaceX, Tesla, and 𝕏 into billion-dollar companies by hiring the right people.

He has famously said that he only asks two questions before hiring anyone.

The psychology behind his interview questions and what every entrepreneur needs to learn from him👇 Image
In all interviews, Elon likes to ask the same two questions:

1- "Tell me the story of your career. What decisions did you make along the way, and why?"

The answer reveals

- Raw intelligence
• Decision-making process
• True motivations
• Cultural alignment
2 - "What’s the hardest problem you've ever solved? And how do you solve them?"

He believes if someone has solved a problem, they can explain the solutions in detail.

It's his foolproof filter for separating real talent from smooth talkers.

But how does it work?
Read 10 tweets
Dec 27, 2024
Brian Chesky credits AirBnb's success to an essay Paul Graham wrote in 2008.

If any founder dedicatedly focuses on the six principles that Paul mentions, it will blow off their startup.

A thread 🧵 Image
The six principles are:

(a) build simple solutions
(b) to overlooked problems
(c) that actually need to be solved
(d) deliver them as informally as possible
(e) starting with a very crude version 1
(f) and then iterate rapidly

Let me explain with AirBnB's example 👇 Image
1st principle: Deliver simple solutions

In 2007, Brian Chesky and Joe Gebbia couldn't afford their San Francisco rent.

Their solution was:

- Put an air mattress in their living room & turn it into a bed and breakfast.
- Create a basic website offering "Air Bed and Breakfast" for $80 per night
Read 13 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(