StripMallGuy Profile picture
Mar 6 9 tweets 2 min read Read on X
“I’m around thirty years old, make $250k a year, feel totally stuck, and am not sure what to do next.”

I hear a variation of this several times a month. I usually answer in a few different ways.
First, I remind them they’re in a great spot many seek to reach and that it doesn’t make sense for them to be down on themselves -- so, chill for a minute.

If they want to start their own business, I remind them life will make it much harder to do at 35 or 40.
I also tell them (as politely as possible) that they should be honest with themselves about whether or not they’re built to start a company.

Truth is the vast majority of folks would be wise not to take the leap, and if you haven’t done so by 30, you need to understand why.
I also dig in to see why they don’t want to continue at their current job.

Perhaps they’re a couple of years away from that huge promotion, or their company is growing rapidly and the value of their equity is going up as well -- and it makes sense to keep pushing forward.
I also like to remind them that our knowledge and experience compound just like capital does and ask them what knowledge they’ve gained that gives them an edge.

Changing industries or even positions disrupts all that compounding and can set you back years.
I get asked why I don’t switch to large power centers or grocery-anchored centers.

It’s because the longer I focus on strip malls, the better I’m going to be at it -- and that knowledge has been compounding annually since 2002.

Disrupting it is very expensive.
I think that if you’re not an entrepreneur (and the harsh reality is that the vast majority just aren’t) and you don’t have a compelling reason to leave, you should double down.
Find a way to reenergize in your current role.

Put your head down and get laser-focused on what you’re doing right now.

Find ways to get better faster. Speak up more at meetings. Make an effort to create better & more meaningful connections at the company and with customers.
It’s a marathon, and you’ve been running for a while.

Many of your colleagues feel the same way you do, and they’ll jump off -- and they will be set way back.

So the answer, in the vast majority of cases:

You’re doing great. You’re on your way. Keep going!

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More from @realEstateTrent

Jan 28
This is Michael Apa.

A mutual friend introduced us a few years ago.

I had no idea I was meeting one of the most fascinating
entrepreneurs in the world.

What's his profession?

He's a dentist.

Here's his incredible story: Image
First, what sparked everything was learning at a very young age what an extraordinary superpower a smile can be.

An insecure kid, he noticed his confidence would
spike whenever someone complimented his smile.

That was it. Creating the perfect smile became his
life's obsession. Image
The journey started with humble beginnings and learning the value of a hard day's work.

Cutting lawns at 15, working at a grocery store,
construction, McDonald's.

And finally, waiting tables while attending NYU as one of the school's first students in its aesthetics program. Image
Read 15 tweets
Jan 14
This is an exciting year for our real estate fund.

The investment period's close to completion, construction's largely wrapping up, and now we focus on the backbone of our strategy.

It's among our competitive advantages - what I've studied most since day 1 in 2002:

Leasing👇
Much of the industry does strip mall leasing the same way:

Put up a sign, make a nice flyer, send an email blast to brokers, upload the marketing brochure to the listing services -- and wait.

It's a passive approach, and I completely understand why it's like that.
If I'm a broker and I have a 1,500 SF space, my share of the commission is probably around $2,500.

Should we really expect experienced brokers to spend countless hours hustling like crazy to make $2,500, which probably comes down to $20 an hour, if all goes well?

Honestly, no.
Read 9 tweets
Nov 15, 2024
Choosing the right family-owned restaurant can significantly impact your success as a retail property owner.

The restaurant business is a total grind, the failure rate is high, and avoiding mistakes is crucial.

Here’s how I approach making a restaurant deal:
1) Sorry, you need experience.

As much as I love the story of the person who's passionate about their first restaurant, the odds of failure are just too high.

It's a business decision, and I have investors.

I have to know you have an existing location, and that's the first question.

Unless you've done it before, you have no idea how hard it is to get open, how much more it costs than you think, and what an absolute grind it is to run a restaurant.

If you've done it, the odds of success increase dramatically.

It's just too risky for me otherwise.
2) Online ratings

Whatever your opinion is of Yelp, etc, the data is great.

Reading a dozen reviews reveals a ton about the operation.

2 stars means it's probably mediocre, and 4.5 stars means they likely have that "it" factor.

Yelp's simply one of the best tools out there.
Read 13 tweets
Nov 6, 2024
I rarely post about what at huge hack it is to find great people to invest with because I am a GP myself and know how that may be viewed.

For the record, our fund is closed -- so I hope this is seen as objective as possible:

Some thoughts:
Yes, the hunt for a great GP is real, and it's hard.

People with lots of wealth and resources spend lots of time constantly searching for talented folks to invest with.

They look for people with great track records, high ethical standards, and alignment of GP/LP interests.
They work their networks, take lots of meetings and calls, for years, to find those diamond in the rough GPs (people to invest with).

They understand that finding the right GP means many years of knowing their money's being invested wisely by and expert with a clear competitive advantage.
Read 20 tweets
Nov 4, 2024
Some common traits of the most successful people I've been around:
They can tell right away if someone's wasting their time.

Lots of people are fighting for their attention, and they know what to filter out.

You will hear back from them quickly if they think it's worth their time, but not at all if they don't.
They Listen Much More Than They Speak

They know they don't learn much when they're talking, and can listen endlessly as needed.
Read 13 tweets
Nov 1, 2024
There's lots of opportunity in the strip mall space.

Among many reasons, the biggest is an extreme fear of vacancy.

The short-term impact of losing tenants is financially devastating if you rely on cashflow, and 90% of strip mall owners are local families, not institutions 👇
You have families that rely on the monthly income, and whose spending habits are based on it.

Losing a tenant means the income is reduced dramatically.

For example, a 4-tenant strip that generates $240k means each of three siblings are getting around $6,500/month.
If a tenant leaves, it means not only is the rent reduced by 25%, they're now also having to cover the NNN portion the tenant way paying.

So now the income goes from $6,500/month to $4,300k/month.

Lose another tenant?

Now you're at $2,000/month.

And that's assuming no debt.
Read 11 tweets

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