ive had several builders ask me for advice on this issue.
choosing a chain because they will do marketing for u is a dumb decision. full stop.
if u fail in 5 years it wont be because the chain u r building on top of didn’t do marketing for u. it’ll be because u r not solving a real problem (most likely), or ur solution is not good enough (2nd most likely).
as such, u should choose a chain because
- the users u want to target r there
- the tech is good enough for ur use case
- u r generally long term bullish on that chain
whether or not that chain will do marketing for u is not even in the top 5-10 most important factors to consider. u will get plenty of organic marketing from users if u manage to build something ppl care about, and figure out the “inorganic” marketing urself along the way.
choosing a chain because they will do marketing for u is a dumb decision. full stop.
if u fail in 5 years it wont be because the chain u r building on top of didn’t do marketing for u. it’ll be because u r not solving a real problem (most likely), or ur solution is not good enough (2nd most likely).
as such, u should choose a chain because
- the users u want to target r there
- the tech is good enough for ur use case
- u r generally long term bullish on that chain
whether or not that chain will do marketing for u is not even in the top 5-10 most important factors to consider. u will get plenty of organic marketing from users if u manage to build something ppl care about, and figure out the “inorganic” marketing urself along the way.
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