Share this page!

Enter URL or ID to Unroll

You can paste full URL like: https://x.com/threadreaderapp/status/1644127596119195649
or just the ID like: 1644127596119195649

How to get URL link on X (Twitter) App

  1. On the Twitter thread, click on or icon on the bottom
  2. Click again on or Share Via icon
  3. Click on Copy Link to Tweet
  4. Paste it above and click "Unroll Thread"!
  5. More info at Twitter Help
tobi lutke Profile picture
@tobi
Apr 7, 2025 • 1 tweets • 1 min read • Read on X
I heard this internal memo of mine is being leaked right now, so here it is: Image
Image
Image
Image

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with tobi lutke

tobi lutke Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @tobi

tobi lutke Profile picture
Jan 11
My annual MRI scan gives me a USB stick with the data, but you need this commercial windows software to open it.

Ran Claude on the stick and asked it to make me a html based viewer tool. This looks... way better. Image
one more prompt and it annotates everything with the findings Image
btw this is a good example of what i meant with "reflexively" reaching for AI. You tinker with AI for a while, and you just reach for this. This was an obvious thing to try when I saw I needed to use windows and was on my mac. You want to train your brain on this intuition.
Read 4 tweets
tobi lutke Profile picture
Aug 5, 2025
Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial:

- Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s @Copilot.
- Shopify Catalog: low latency global product search across millions of merchants
- Universal Cart: shop from any store, anywhere, in one cart

With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations.

We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.
There are some really cool technical details in how this all works. We heavily invested in MCP-UI, an extension of the MCP protocol to allow exposing widgets that a host can choose to display. The product cards you see in the video are exposed through MCP-UI and then securely rendered.Image
Image
This means you don’t need to to fiddle with things like product variants, color swatches, subscriptions, minimums, bundles etc. The Web Components know about it all and render things correctly.

Read 4 tweets
tobi lutke Profile picture
Mar 29, 2023
I just clued in how insane text2vid will get soon. As crazy as this sounds, we will be able to generate movies from just minor prompts and the path there is pretty clear.
Whisper allows very good transcription of existing videos and movies. Speaker detection is lacking but minor problem.
CLIP and Blip-2 are very good at extracting scene descriptions from still images, so you can also get set design, shot description and color grading.
When you feed scene transcript + scene description into GPT4 and prompt it to turn it into a movie script you get very good results. Also there are lots of movie scripts for real cinema floating around the internet which gets you ground truth.
Read 6 tweets
tobi lutke Profile picture
Dec 21, 2022
All storefront requests are now served by the latest version of ruby with YJIT enabled! We are seeing ~10% speedups across the board.

YJIT that has been developed by @Love2Code's and team at Shopify. Image
The latest ruby version also has Variable Width Allocation, which allows the VM to store bigger objects to improve data locality Image
and Object Shapes, which allows instance variable get and set operations to be faster in the interpreter, but especially under YJIT.
Read 6 tweets
tobi lutke Profile picture
Dec 19, 2022
Some really cool (programming) tech that I think are underrated right now and that have proven very useful to me this year:
Apache Arrow system, Parquet, Datafusion are incredibly strong foundation for the next chapter in data. DuckDB is a delight as well. We are going towards much simpler stacks based on extremely well designed infrastructure and that's really becoming for the data world.
Configuration files, json/yml/toml can get messy and the schema stories are complicated. Cuelang.org, while taking a moment to fully appreciate, is a fantastic tool to unify all those with automation build in and effortless value type based schema. Highly recommended.
Read 14 tweets
tobi lutke Profile picture
Nov 26, 2022
Some extra Shopify BFCM data:

Purple is this year’s GMV

Looking strong despite the macro economical pessimism. That’s great news for independent commerce! Image
cumulative plot: Image
news.shopify.com/cha-ching-shop…
Read 5 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

Send Email!

:(