Thread by @nichegrownerd

Most Pinterest creators completely misread user intent.

They think like bloggers. Or Google SEOs. Or even Instagrammers.

But Pinterest users? They behave totally differently.

If you want saves, clicks, and real traffic — you need to read this 👇

Let’s start with this truth:

💡 Pinterest is not Google.
💡 Pinterest is not Instagram.
💡 Pinterest is not Amazon.

Pinterest users are in a unique mental space.

If you create content without understanding that → you'll get ignored.

Here's what to know 👇

Ask this simple question:

🧠 “Why is the user on this platform?”

Let’s compare user intent:

• Google → “I need an answer right now.”

• Instagram → “I want to be entertained.”

• Pinterest → “I’m planning. I need ideas.”

That’s everything.

Pinterest users don’t want answers.

They want possibilities.

They want to…

→ Plan their toddler’s birthday
→ Remodel their kitchen
→ Fix their life, their style, their vibe

💡 Pinterest is where people go when they're in a dreaming & decision-making state.

4/ That means this:

🚫 “Why does my hair stop growing?”

🚫 “How to budget after a divorce?”

🚫 “What is SEO?”

...are terrible Pinterest ideas.

✅ “Cute short hair ideas for women 40+”

✅ “Calm divorce quotes for emotional days”

✅ “Aesthetic printable budget trackers”

Those match Pinterest intent.

Pinterest is a visual search engine.

But visual is the keyword.

Text-heavy content from Google doesn’t translate 1:1.

Ask yourself:

🧠 “Can this idea be captured in an image?”

🧠 “Is this something people would save for later?”

🧠 “Does it inspire or solve?”

If not, it won’t work.

There are 3 types of Pinterest users:

1. Clickers – They want the tutorial or instructions

2. Savers – They’re collecting ideas (not ready to click)

3. Scanners – They scroll, browse, move on

Your goal?

Reach all three — but prioritize clickers if you monetize with traffic.

Here's an example:

“Divorce quotes” → 76,000+ monthly searches

“Post-divorce healing tips” → Less than 100

But guess which gets clicks?

The second.

Why? Because “quotes” are for saving, not clicking.

Learn the difference between interest intent vs click intent.

So should you avoid low-click KWs like “wallpapers” or “aesthetics”?

Not necessarily.

Here’s why:

They can be powerful bait.

You can:

– Get saves
– Build relationships with high-volume interests
– Then retarget via related pins

It’s a long game — not direct traffic.

Pinterest intent also changes by season.

A user in November might be searching:
→ “Holiday family photo outfit ideas”

But that same user in January?
→ “Declutter checklist printable”

Planning mindset shifts constantly.

Align your content calendar with the Pinterest calendar.

Not the Google one.

Here’s a 3-question filter I use to create great content:

• Can I visualize this idea instantly?
• Would a real person save this for later?
• Does the image suggest possibility, not just information?

If it’s YES to all 3 — it's a go.

void this common trap:

Many creators say:

“But I’ve already written 100 blog posts and none are doing well on Pinterest.”

Ask this instead:

“Were any of those blog posts written for Pinterest user intent?”

Because Google and Pinterest content are not the same.

If you're struggling, try this strategy:

✅ Go into Pinterest as a USER
✅ Search your niche KWs
✅ Look at what shows up:

– Is it lists? Quotes? How-tos?

✅ Note what gets saves + clicks

✅ Then reverse-engineer that structure

Immerse yourself in the platform. Let it teach you.

You can translate Google content to Pinterest…

But it takes a shift:
– New pin design (less text, more vibe)
– Broader title (idea-focused, not answer-focused)
– Different KWs (inspiration-based)

It’s not more work — it’s just different work.

My advice?

📌 Pinterest rewards those who deeply understand what their user is trying to feel.

Not just what they’re trying to know.

Create content for people planning their next move, not just solving today’s problem.

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