Ole Lehmann Profile picture
May 2, 2025 14 tweets 5 min read Read on X
A German space startup just made history, and nobody's talking about it.

ATMOS Phoenix became the first private European company to enter space and return through Earth's atmosphere.

This changes everything for Europe's space industry.

Here's why this is a big deal 🧵: Image
On April 21, ATMOS's Phoenix 1 capsule:

1. Launched on SpaceX's Falcon 9
2. Orbited Earth
3. Then successfully re-entered our atmosphere.

This has never been done by a private European company before.

And founded in 2021, ATMOS isn't your typical space company... Image
Their mission? Create affordable, reliable space logistics for returning cargo from orbit.

Think of them as the "DHL of space" for the return journey.

What makes Phoenix truly innovative isn't just the mission - it's their extremely clever technology.
While traditional heat shields are bulky, heavy, and expensive...

ATMOS created a shield that inflates just before re-entry, achieving a 1:2 downmass ratio.

Translation: It can return half its mass as payload - 10x better than current standards.

But the most impressive part? Image
They built and launched this spaceship in under 12 months.

While ESA and traditional aerospace companies take 5-10 years to develop new systems...

ATMOS went from concept to space in under a year.

This is the European startup speed I've been waiting to see. Image
As a European tech observer, I've seen wayyy too many startups flee to America.

But ATMOS proves we can innovate and execute at Silicon Valley speed right here in Europe.

The implications for Europe's space economy are significant:
• Enabling new microgravity research opportunities
• Supporting in-orbit manufacturing
• Creating space logistics jobs
• Developing sovereign return capacity (important for defense)

While the mission wasn't perfect (they lost communication during final reentry)...
They achieved their core objectives:

• Successfully deployed heat shield
• Gathered critical flight data
• Validated core technology
• Carried and returned scientific payloads

Space is hard. Even partial success is remarkable.

And the economic opportunity is substantial: Image
The global space economy is projected to reach $1.8 trillion by 2035.

Cargo return services are a critical bottleneck in this growth.

By solving this problem, ATMOS has the potential to accrue significant value.

Why this matters beyond technology: Image
Europe has been falling behind in the space race.

• US has SpaceX, Blue Origin, Rocket Lab
• China has its aggressive state space program
• Even India is launching lunar missions

Meanwhile, Europe's been stuck in bureaucratic processes.

ATMOS represents something fresh: Image
European space entrepreneurship with execution velocity.

The Phoenix 2 capsule (planned for 2026) will be even more ambitious:

• Autonomous trajectory control
• Extended mission duration (up to 3 months)
• Larger payload capacity
• Precise splashdown recovery

But here's the part nobody's talking about:
ATMOS is giving Europe its space independence.

Despite this achievement, ATMOS has received a fraction of the attention of flashier space startups.

Why?

Because Europe still doesn't celebrate its innovators properly.

We need to change this narrative. Image
The truth is that Europe's been losing tech talent for decades.

But stories like ATMOS show we can compete at the highest level - if we create the right ecosystem and celebrate our winners.

And they're building right here in Europe. 🇪🇺 🇩🇪 Image
Want to stay on top of the European tech scene? 🇪🇺

Every week, I share:

• The most exciting startups in Europe
• Trends shaping our continental ecosystem
• Real stories from founders about what it's like building here

Join here: built-in-europe.beehiiv.com/subscribe

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More from @itsolelehmann

Mar 10
i can't believe nobody caught this.

Anthropic's entire growth marketing team was just ONE PERSON

(for 10 months, confirmed)

a single non-technical person ran paid search, paid social, app stores, email marketing, and SEO for the $380B company behind claude

here's exactly how one human is doing the job of a full marketing team:

it starts with a CSV.

1. he exports all his existing ads from his ad platforms along with their performance metrics (click-through rates, conversions, spend, etc)

2. feeds the whole file into claude code

3. and tells it to find what's underperforming.

claude analyzes the data, flags the weak ads, and generates new copy variations on the spot

this is where he gets clever:

he then splits the work into 2 specialized sub-agents:

1. one that only writes headlines (capped at 30 characters)

2. and one that only writes descriptions (capped at 90 characters).

each agent is tuned to its specific constraint so the quality is way higher than cramming both into a single prompt

so now he's got hundreds of fresh headlines and descriptions.

but that's just the text.

he still needs the actual visual ad creative, the images and banners that go on facebook, google, etc.

so he built a figma plugin that:

1. takes all those new headlines and descriptions
2. finds the ad templates in his figma files
3. and automatically swaps the copy into each one.

up to 100 ready-to-publish ad variations generated at half a second per batch.

what used to take hours of duplicating frames and copy-pasting text by hand

so now the ads are live.

the next question is which ones are actually working.

for that he built an MCP server (basically a custom integration that lets claude talk directly to external tools) connected to the meta ads API.

so he can ask claude things like:

• "which ads had the best conversion rate this week"
• or "where am i wasting spend"

and get real answers from live campaign data without ever opening the meta ads dashboard

and the part that ties it all together and closes the loop:

he set up a memory system that logs every hypothesis and experiment result across ad iterations.

so when he goes back to step one and generates the next batch of variations...

claude automatically pulls in what worked and what didn't from all previous rounds.

the system literally gets smarter every cycle.

that kind of systematic experimentation across hundreds of ads would normally need a dedicated analytics person just to track

the numbers from the doc:

ad creation went from 2 hours to 15 minutes. 10x more creative output.

and he's now testing more variations across more channels than most full marketing teams

a $380 billion company.

and their entire growth marketing operation (not GTM) = just one person and claude code lol

truly unbelievableImage
i got community noted last night and thought i was wrong, so i deleted

but it was actually true

confirmed by the one man army himself ↓

insane
full doc from anthropic (growth marketing section on page 15): www-cdn.anthropic.com/58284b19e702b4…
Read 5 tweets
May 20, 2025
The $73M German startup that's making Zapier sweat:

• Built by ONE developer working nights and weekends
• Now has 400+ integrations
• Primed to capture upside in the AI agentic economy

How n8n became Europe's answer to America's automation monopoly: 🧵 Image
Image
In 2019, developer Jan Oberhauser faced a common problem:

Zapier was too limited and expensive. Custom coding was too time-consuming.

So he built n8n in his Berlin apartment after work hours.

Jan created the first version of n8n ("n-eight-n") during evenings and weekends.
When he shared it on Hacker News, users immediately recognized its advantages:

• Visual workflows anyone could understand
• Powerful customization when needed
• Open-source foundation
• Self-hostable with no arbitrary limits

By 2021? Image
Read 12 tweets
May 15, 2025
In 2015, British bankers laughed in his face:

"Zero fees? You'll be bankrupt in months."

Today, Revolut processes £1 TRILLION in transactions and makes £1 BILLION in profit.

How Nikolay Storonsky built Europe's most valuable fintech by breaking every rule in banking 🧵: Image
2015: Russian-born Nikolay Storonsky was frustrated by crazy fees when exchanging currencies during business trips.

His solution? Build it himself.

While traditional banks were charging 5% hidden fees on foreign exchanges, Revolut offered a shocking alternative: Image
Zero fees. Real exchange rates. No bullshit.

The banking establishment laughed.

"You can't make money that way," they said.

But Nikolay Storonsky wasn't building another bank.

Because Revolut was solving real pain points that banks had ignored for decades:
Read 14 tweets
May 14, 2025
The British Royal Navy's new secret weapon:

AI-powered drones that hunt Russian submarines without being detected.

Built by Germany's Helsing, these silent trackers finally illuminate what's hiding in the ocean's depths.

Here's why underwater warfare will never be the same 🧵: Image
Founded in 2021 by 3 founders in Munich, Helsing has become Europe's most valuable defense-tech in just 3 years.

Their mission?

Transform warfare with AI that turns chaos into crystal-clear battlefield awareness.

But their latest breakthrough isn't in the air or on land... Image
It's happening deep beneath the waves.

You see, for decades, tracking Russian submarines has been nearly impossible:

• They're incredibly quiet
• Sound distorts underwater
• Human sonar operators need 5+ years of training
• Covering vast oceans required massive resources Image
Read 16 tweets
May 9, 2025
Last night, I went to a techno-optimist meetup at a hacker house in Berlin.

Europe's tech scene is coming ALIVE again.

15 observations I wrote from the evening 🧵: Image
Image
Something fundamentally shifted in the last 5-6 months

This was very obvious to everyone: the "vibe shift" is felt throughout the ecosystem.

US politics are uniting Europeans more than ever.

Like a shared sense of "it's our time to show we can do shit on our own again."
Ideas like EU Inc have a big mental impact

Even though nothing is enacted yet, concepts like the EU Inc are creating a unifying goal for the ecosystem.

I've been saying steps like this have enormous psychological impact.

Surprisingly, most people were familiar with EU Inc.
Read 18 tweets
May 8, 2025
Europe's tax collectors are harming our economic future.

But 1 fiscal policy change could reverse the damage.

It'd cost almost nothing long-term.
And it'd create massive economic returns.

Here's the radical tax policy every European nation should copy 🧵: Image
First, let's face the brutal reality:

• US startups raised $162.7B in 2024
• EU startups? Just $39.5B
• European founders flee to Silicon Valley daily
• Tech talent exodus accelerating

But it's not about culture or talent - it's about structural barriers. Image
When a EU startup launches, they face immediate taxation that drains critical resources during their most vulnerable phase.

Think what startups need most:

• Cash to develop products
• Resources to hire talent
• Runway to iterate and improve
• Capital to scale operations
Read 17 tweets

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