The story on how Blackmail Inflation got invented is a convoluted one, full of people you may be familiar with, and many you are not.
It really starts with the Bronfmans 🧵
The Bronfmans are a powerful Canadian family with deep ties to the Jewish mafia elements that grew out of Prohibition (Think Meyer Lansky)
America might have banned alcohol, but the Canadians didn't
The Bronfmans come from Bessarabia
The same Bessarabia where the Kishinev Pogrom took place.
The same pogrom that spurred Jacob Schiff into the actions that would lead to the complete German takeover of Tsarist Russia (Until Stalin rebuffed it)
Edgar Bronfman Jr. oversaw Seagram’s purchase of Universal Music Group.
After Seagram was sold to Vivendi, Bronfman led a group that bought Warner Music Group in 2004.
As Warner's CEO, he was a key figure in the RIAA's fight against piracy and was vocal during Napster era
Napster impacted the complex network of kickbacks the music industry made possible
For example, mechanical royalties are generated when a song is copied or reproduced
Let's connect that to how money laundering works in this space:
Record labels, often shell companies, could fabricate or inflate sales figures of albums or singles.
Example: Pressing 100,000 CDs, reporting that 80,000 sold, when in reality only 10,000 moved—laundered money shows up as legitimate music income.
Criminals could set up a music publishing company, register original (or plagiarized) songs, and use a connected label to claim mechanical royalties
Since royalty reporting was manual or semi-automated, and audits were rare, false or inflated royalty claims could pass undetected
And most importantly, independent record stores often dealt heavily in cash, especially in urban areas.
Launderers could buy their own CDs with illicit cash, disguising it as legitimate revenue, then cycle that money back through royalties or artist advances.
Napster and music piracy in general significantly disrupted money laundering operations and only those in the game knew it.
This is a lens you have to keep in mind when looking at things like the Sean "Puffy" Combs trial
The Bronfmans are involved in all kinds of shady stuff
For example, they even have overlap with Julian Assange!
Here's Assange's defense fun posting the "Paper Airplanes" song by MIA, a person who dated the heir of the Bronfman estate
The Bronfman family played a key role in purchasing arms for the Jewish Haganah (the underground military organization that would later become the Israeli Defense Forces)
Solomon "Solly" Bronfman was associated with an arms dealer named Marc Rich, a well-known financier
This long preamble to establish backstory is important because ten years ago, I was hired to be the Director of Web Technology at Warner Music in the last year Edgar was CEO of Warner
Our job was to figure out how many albums a tweet sold
That's harder than it sounds
We had to correlate a lot of different data points.
They opened the kimono and I saw everything a tax auditor would see. The Oracle databases. The SoundScans.
I even saw that their sales spiked whenever Republicans were president, clearly laying out political weaponization.
I went in there with a plan: All charm, no beef.
First day I met all my daily contacts and bought a bottle of their favorite drink, and left it in my office
If they ever needed to solve a problem, stop in my office and lets sip to a solution
I was popular :)
We never could figure out the correlations and attribution problem
So I got moved to a special project from Edgar himself: they found a video sharing project that they wanted to lawfare into oblivion and they asked me to do a technology examination of it
This was in 2014
While Warner is a big media beast, it was odd that the Music Group division would find a threat in video sharing
Maybe they were being vigilant after Napster, but I did what was asked and found that even under sustained lawfare, the open source parts of this project would endure
When presenting my findings, I was told "You cannot talk to Edgar that way"
I was fired a week later, then my boss was fired, then half the company was fired, and Edgar gave up his controlling position at a $1B loss
It never made sense from a money standpoint. To the music industry, music videos are just line items in a promotion budget. They aren't intellectual property that yields net.
Then Clare got busted in a blackmail ring, and it all made sense
They were afraid of the blackmail videos going uncontrollably viral through channels they couldn't easily squash
There are all kinds of problems with this that are not obvious, so let's explore them.
The first is blackmail needs to be exclusively held
If it ends up in the hands of other people, then those people will try to shakedown the blackmailed target
This results in lots of problems for all involved and often gets violent
The second is that blackmail, once expended, has significantly reduced value
The threat of revealing it is more powerful than actually revealing it
Ask the FBI about that, they know all about holding on to Epstein's kompromat stash
The third is not so obvious, and I'm not confident this was understood at the time, but it's about inflation
Video sharing itself won't lead to inflation, but the AI that does what we now know was available at the MIT Media Lab around this period
If AI gets powerful enough to generate videos on demand and is widely available, then channel suppression and censorship by itself won't be enough to stop the other two problems
And it leads to the inflation problem
The premise of blackmail inflation is this:
1. An already blackmailed target has tens of thousands of videos made of them doing disgusting stuff.
2. The target denies those videos are him
3. The target also denies the real video
4. The handler no longer can control the target
I had been studying AI since around 2005, mostly through the works of MIRI/SIAI, which was founded by the famous @ESYudkowsky of the "nuke all rogue datacenters" policy
So I was aware of what was possible even if the tech wasn't ready yet
@ESYudkowsky The Bronfmans aren't the only shady people I've worked with. 14 years in Hollywood, man. I've seen things. I've helped a lot of rich people with their problems.
This kind of tech affects all blackmails globally at the same time, and that is a very unique opportunity window
@ESYudkowsky Nearly every major decision-making body across all societies utilizes blackmail to keep business as usual humming along
And with a little bit of steering, AI deepfakes had the ability to unravel all of them at once
@ESYudkowsky Okay. So I figured out the opportunity of a lifetime: blow out all of the world's blackmail at the same time
That's not a thing you can iterate on. That's an all-in move that cannot be undone. Even pursing this course of action will get you killed.
@ESYudkowsky That means it's REALLY IMPORTANT to plan out all contingencies and evolution before you do a single action
The death of blackmail to many seems like a "get out of jail free" card, allowing pedos to walk
That's a first order conclusion. Look deeper to see how untrue that is
@ESYudkowsky The blackmailed are aggressively protected
But if the blackmail fails, those people are no longer protected
Which means all kinds of pent-up vendettas they've accumulated from their powerful position can be finally unleashed upon them.
@ESYudkowsky For those pursuing justice and closure, you're probably never going to get that through any serious court system because these people own those, too
You'll just have to settle for these people getting picked off, one at a time, once their protections are eliminated.
@ESYudkowsky More importantly, what do the handlers do, now that they can no longer make society dance on command?
Well, what did they do before blackmail could be filmed?
When soft power is removed, all that remains is hard power.
I could, effectively, start a world war with this.
@ESYudkowsky That's not good
I'm super not interested in unproductive and needless genocides
So I needed to ALSO find a way to undermine their reactionary pursuit of hard power
WW2 ends, and the horrors of state-backed eugenics are made front and center for the first time since Galton first proposed them
Hobbesian leviathans have worked their way into our genome, and so we over-accuse the species of racism to correct the intrusion
America takes German engineers. Russian takes the mathematicians. The British take the genetics.
8 years after the fall of the Reich, DNA is discovered.
Shortly after, all genomics research that isn't inspired by comic books is deemed evil and racist for the next 30 years.
Major breakthroughs in computation and polymerase happen and the human genome project becomes doable. By the 1990s, we have fully mapped the human genome and cloned a sheep or two along the way.
But everything genomic is still permanently deemed racist.
Since British private bankers are giving me shit and threatening me, let's go public with this.
Australia was the training ground that taught me how absolutely comprehensive the adversary is.
I know how to deal with you now.
So let's have fun.
Let's say someone approaches you and says "How do we remove an adversary that has slowly infiltrated us using our own laws, culture, and morality against us?"
What would you do?
Reach for the first display of power? The adversary spins that as tyranny.
Reach for logic and reason? The adversary spins that as out of touch and rigid.
Reach for compassion? The adversary spins that as ineffective.