Mostafa Hasan | Thumbnail Designer Profile picture
May 31, 2025 โ€ข 18 tweets โ€ข 6 min read โ€ข Read on X
These 16 YouTube title formats print in any niche๐Ÿงต
1/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
How the Most {Entity/Object} (Achieved desirable outcome)

The key part is adding a descriptive, EXTREME word before the entity. This amplifies curiosity, driving clicks. Image
2/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The {Descriptive word} Truth About [Product/Company]

Works best for video essays Image
3/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
[Entity] Has A Serious Problem Image
4/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
Stop {Common Action or Belief}. Do This Instead.

If you make the second part of the title more specific, even better!

Works across all kinds of niches Image
5/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
*NEVER* do THIS when [Action]!

The best thing is that the action doesnโ€™t have to be very extreme or hard to execute.

The โ€œNEVERโ€ part is enough to pique curiosity. Image
6/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
{Trusted Entity} breaks down [Trending Event]

The key part is using a trending event, like a celebrity legal case or a viral song Image
7/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
[#] of Things I Wish I Knew When I Started {Activity}

It appeals to a beginner audience, which is the largest audience for any activity.

And, itโ€™s easy to execute AND works across a ton of niches. Image
8/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
I Made [Famous Method] Work For An Average Person (myself)

It works because it appeals to a large audience who want to use popular but difficult-to-implement strategies/methods. Image
9/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
This Stupid TRICK Helped Me [Achieve Goal]

The key part is choosing a goal which your audience genuinely wants to achieve. It canโ€™t be anything random. Image
10/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
You are a better {profession} than AI. (Yes, you.

Everyone's into AI nowadays, so videos will automatically get a ton of views Image
11/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
I Learned {Activity} in [Specific time frame]

It works because it appeals to a large % of the market, AND the time frame creates curiosity, because hey, everyone wants to learn stuff as fast as possible.

Works great in education niches Image
12/
Take an object, strip it down, and voila, youโ€™ve got an attention-grabbing thumbnail and title.

๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
Whatโ€™s inside [interesting object]?

Works great in education niches Image
13/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The Tricks [Entity] Use To FOOL You.

Works across niches Image
14/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The most insane [common product] ever {action}

The key part is adding a descriptive, EXTREME action after the product. This amplifies curiosity, driving clicks. Image
15/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The ONLY way to [achieve desirable goal]

The goal can be simple, or super complex. It just has to have an audience. Image
16/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
Every level of [weird thing] Explained in {#} Minutes

Just make sure a video on your weird thing doesn't exist yet. Everything else is fair game. Image
Found this thread helpful?

Reply "thumb" and I'll make one on current outlier ๐˜ต๐˜ฉ๐˜ถ๐˜ฎ๐˜ฃ๐˜ฏ๐˜ข๐˜ช๐˜ญ formats

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More from @MostafaVisuals

Dec 27, 2025
How to Create a Killer Thumbnail That Forces Viewers to Click (technical post, bookmark it๐Ÿงต)
Open a curiosity loop (unfinished thoughts/questions that almost force viewers to seek resolution by watching the video) using something called "click triggers".
Here are 5, with examples on how to use them

#1: Curiosity

These are thumbnails which create a lot of questions in the viewer's mind.

To get answers to those questions, the viewer is forced to click on the video.

Examples๐Ÿ‘‡
(visual from the Thumbnail Vault)
Read 8 tweets
Dec 4, 2025
How to write YouTube titles (as simple as I can make it)๐Ÿงต
1/ Define your goal

The thumbnailโ€™s main job is to stop the viewer's scroll.

The title's main job is to get the click.

Like a 1-2 punch.

Here's what that looks like (yeah, this is one of my thumbnails + title but it worked) Image
So, remove everything that does NOT get a click.

But, what gets the click?

Let me explain.

This video has ~1M views. It clearly worked.

But would I click on it? No way.

Would viewers into gardening click? YES. Image
Read 11 tweets
Sep 5, 2025
These 16 YouTube title formats print in any niche๐Ÿงต
1/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
How the Most {Entity/Object} (Achieved desirable outcome)

The key part is adding a descriptive, EXTREME word before the entity. This amplifies curiosity, driving clicks. Image
2/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The {Descriptive word} Truth About [Product/Company]

Works best for video essays Image
Read 18 tweets
Aug 10, 2025
How to master thumbnails in 5 minutes (more technical edition)๐Ÿงต
If youโ€™ve been on Youtube Twitter long enough, youโ€™ve heard about the โ€œcopying outliersโ€ strategy.

Heck, Iโ€™ve been one of its biggest fans!

BUTโ€ฆ

2025 Youtube is different.
Now, ORIGINALITY is king.

This was an important video for Bryan, my client, as he had been working on it for a long time.

He needed a thumbnail which matched the video's originality and high quality. Image
Read 16 tweets
Aug 5, 2025
I gave my new thumbnail strategy to a tiny channel (1.4k subs)

Their video went viral.

- 77k views in 2 weeks
- 51x their average view count
- Then repeated it multiple times

So f**k itโ€ฆ. Hereโ€™s the strategy we used๐Ÿงต
Letโ€™s be honest: You've NEVER seen a thumbnail like this before on YouTube

And that's exactly why it worked. Image
There is a problem on 2025 YouTube for creators:

Copycat thumbnails underperform, even if they're from an adjacent niche.

This is because viewers are tired of low-quality, AI-made, recycled content.
Read 22 tweets
Jul 28, 2025
How to Unf*ck your YouTube thumbnails in exactly 3 mins๐Ÿงต
1. Fonts

Use ONLY Sans Serif fonts.

Serif fonts are hard to read from a distance.

You want text to be clear and readable, whether your viewer is on a phone or a TV.
๐—›๐—ฒ๐—ฟ๐—ฒ'๐˜€ ๐—ฎ ๐—น๐—ถ๐˜€๐˜ ๐—ผ๐—ณ ๐—ด๐—ผ๐—ผ๐—ฑ ๐—ณ๐—ผ๐—ป๐˜๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐˜‚๐—บ๐—ฏ๐—ป๐—ฎ๐—ถ๐—น๐˜€:
- Fjalla One
- Signika Negative
- Maven Pro
- Gupter
- Andada Pro
- Jaldi
- Antic
- Krona One
- Sofia Sans Extra Condensed
- Spinnaker
- Tomorrow
- Carrois Gothic
- Proza Libre
- Encode Sans Expanded
- Sofia Sans Semi Condensed
- Archivo Black
- Overpass
- Comfortaa
Read 20 tweets

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