Mostafa Hasan | Thumbnail Designer Profile picture
May 31 โ€ข 18 tweets โ€ข 6 min read โ€ข Read on X
These 16 YouTube title formats print in any niche๐Ÿงต
1/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
How the Most {Entity/Object} (Achieved desirable outcome)

The key part is adding a descriptive, EXTREME word before the entity. This amplifies curiosity, driving clicks. Image
2/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The {Descriptive word} Truth About [Product/Company]

Works best for video essays Image
3/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
[Entity] Has A Serious Problem Image
4/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
Stop {Common Action or Belief}. Do This Instead.

If you make the second part of the title more specific, even better!

Works across all kinds of niches Image
5/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
*NEVER* do THIS when [Action]!

The best thing is that the action doesnโ€™t have to be very extreme or hard to execute.

The โ€œNEVERโ€ part is enough to pique curiosity. Image
6/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
{Trusted Entity} breaks down [Trending Event]

The key part is using a trending event, like a celebrity legal case or a viral song Image
7/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
[#] of Things I Wish I Knew When I Started {Activity}

It appeals to a beginner audience, which is the largest audience for any activity.

And, itโ€™s easy to execute AND works across a ton of niches. Image
8/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
I Made [Famous Method] Work For An Average Person (myself)

It works because it appeals to a large audience who want to use popular but difficult-to-implement strategies/methods. Image
9/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
This Stupid TRICK Helped Me [Achieve Goal]

The key part is choosing a goal which your audience genuinely wants to achieve. It canโ€™t be anything random. Image
10/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
You are a better {profession} than AI. (Yes, you.

Everyone's into AI nowadays, so videos will automatically get a ton of views Image
11/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
I Learned {Activity} in [Specific time frame]

It works because it appeals to a large % of the market, AND the time frame creates curiosity, because hey, everyone wants to learn stuff as fast as possible.

Works great in education niches Image
12/
Take an object, strip it down, and voila, youโ€™ve got an attention-grabbing thumbnail and title.

๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
Whatโ€™s inside [interesting object]?

Works great in education niches Image
13/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The Tricks [Entity] Use To FOOL You.

Works across niches Image
14/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The most insane [common product] ever {action}

The key part is adding a descriptive, EXTREME action after the product. This amplifies curiosity, driving clicks. Image
15/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The ONLY way to [achieve desirable goal]

The goal can be simple, or super complex. It just has to have an audience. Image
16/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
Every level of [weird thing] Explained in {#} Minutes

Just make sure a video on your weird thing doesn't exist yet. Everything else is fair game. Image
Found this thread helpful?

Reply "thumb" and I'll make one on current outlier ๐˜ต๐˜ฉ๐˜ถ๐˜ฎ๐˜ฃ๐˜ฏ๐˜ข๐˜ช๐˜ญ formats

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More from @MostafaVisuals

Apr 17
I create outlier thumbnails without copying anyone.

This is how you can do the same:๐Ÿงต
๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿญ: ๐—š๐—ฟ๐—ฎ๐—ฏ ๐—”๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป (๐—œ๐—ป ๐Ÿฑ ๐—ฆ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐—ช๐—ฎ๐˜†๐˜€)

To stop the scroll, your thumbnail needs to punch the viewer in the face โ€” visually.

๐——๐—ผ ๐˜๐—ต๐—ถ๐˜€:

๐Ÿญ. ๐—”๐—ฑ๐—ฑ ๐—ฎ ๐˜„๐—ฒ๐—ถ๐—ฟ๐—ฑ ๐—ผ๐—ฟ ๐˜€๐—ต๐—ผ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น
โ†’ Something viewers havenโ€™t seen before.
๐Ÿฎ. ๐—จ๐˜€๐—ฒ ๐—ฏ๐—ผ๐—น๐—ฑ, ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—น๐—ผ๐—ฟ๐˜€
โ†’ Think red on white, yellow on black, etc.
โ†’ The further away 2 colors are on the color wheel, the more they contrast

๐Ÿฏ. ๐—ž๐—ฒ๐—ฒ๐—ฝ ๐˜๐—ฒ๐˜…๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ ๐Ÿฐ ๐˜„๐—ผ๐—ฟ๐—ฑ๐˜€
โ†’ Shorter = punchier.
Read 11 tweets
Feb 23
I created a viral Youtube thumbnail without copying anyone.

This is how you can do the same:๐Ÿงต
If youโ€™ve been on Youtube Twitter long enough, youโ€™ve heard about the โ€œcopying outliersโ€ strategy.

Heck, Iโ€™ve been one of its biggest fans!

BUTโ€ฆ

2025 Youtube is different.
Now, ORIGINALITY is king.

So when Daniel, our client, wanted a comparison thumbnail for the title: โ€œI Copied A YouTube Channel That Makes $100k/Mo (it worked)โ€, we knew we had to do something different.

This is the sketch we got from Daniel Image
Read 15 tweets
Dec 26, 2024
Only 0.01% channels hit 1M+ views on their first video.

Ours was one of them.

Here's how you can copy us (MEGA THREAD๐Ÿงต): Image
Youtube gives all new channels a slight push in the beginning.

Which means that their first video is shown to a large pool of viewers.

If you capitalize on this moment, you set yourself up for long-term success.

This is where the thumbnail+title play a huge role.
1/ Use the โ€œPattern Interruptโ€ technique

Most Youtubers are told to copy trending thumbnail designs, like comparison thumbnails.

And that works. Until a point.

If you donโ€™t want your video to plateau after a point, you canโ€™t keep recycling the same kind of thumbnails. Image
Read 18 tweets
Apr 16, 2024
I didn't study every Mr Beast Thumbnail

But here's the simple framework all famous performing videos follow

The same framework, which has gotten me millions of views.

๐Ÿงต Image
Note: Each channel has a different audience, no certain "trick" or "effect" you apply will boost your views.

The framework simply provides a structure making sure you tailor working thumbnails.
1๏ธโƒฃ Standing out from the crowd will help you stand out from YouTube's landfill of videos

Attention does that - these video stopped you from scrolling past using 3 ways. Image
Read 8 tweets
May 21, 2023
My client racked a million views with this thumbnail

10X more than normal. ๐Ÿ’ฅ

Here are some secrets you probably forget while making your thumbnails

A THREAD ๐Ÿงต Image
when choosing subject photo make sure at least 1 of them is looking towards the camera

why is that necessary?

Simple. It established instant trust which leads a viewer to click

Simply put, if you trust someone you go to them. This is how we establish trust with a viewer. Image
Color correct your images, just blend them in so it looks like its part of one image rather than 20 different photos

here's a before & after

see the difference it makes? That.

(psst...brighten the images up..please..if it's too dark no one would notice)
Image
Image
Read 6 tweets
Feb 6, 2023
Maximize CTR with these 4 simple strategies

Using curiosity in yourย thumbnails๐Ÿ“ˆ

This is one of those thumbnails that you just have to click on.

Why? Curiosity.

Iโ€™ll be covering the top 4 ways in this mini thread!

Read below ๐Ÿ‘‡

๐Ÿ’œ Image
There are 4 main ways you can build curiosity:

๐ŸŸฃ The Question
๐ŸŸฃ The Wow Factor
๐ŸŸฃThe Cliffhanger
๐ŸŸฃThe Knowledge

What are they? How can we use them?

I'll answer all of them.
1๏ธโƒฃThe question: The title is a direct question your audience wants an answer to (as well as a number of other questions that arise from seeing this thumbnail).

Answer the pre-existing questions in their head and you'll have a click. Image
Read 8 tweets

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