Mostafa Hasan | Thumbnail Designer Profile picture
Jun 3 โ€ข 14 tweets โ€ข 4 min read โ€ข Read on X
Donโ€™t want to buy 1of10, Viewstats, VidIQ or other expensive 3rd-party tools for thumbnail inspiration?

This is how you can consistently find outlier thumbnails + titles, completely free๐Ÿงต
Setting up this system will take ~30 mins but once itโ€™s in place, it will work on auto mode, saving you a TON of money every month.
Step 1:
Create a fresh YouTube account. Youโ€™re NOT going to ๐˜ธ๐˜ข๐˜ต๐˜ค๐˜ฉ any video on this.

This is only going to be for thumbnail inspo.
Step 2:
Install the 1of10 Chrome extension on your browser.

Donโ€™t worry, itโ€™s free. Image
What does this extension do? It shows outlier scores for each video on a channel.

๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ฎ๐—ป ๐—ผ๐˜‚๐˜๐—น๐—ถ๐—ฒ๐—ฟ ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ?

It's a video which gets significantly more views than the channelโ€™s average.

It's an indicator that the video appeals to viewers ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ than the channel's subscribers, and the algorithm is pushing these out NEW people.

Which means that there is something in them which the algorithm loves.Image
Step 3:
This is where stuff gets serious.

Iโ€™m going to give you a list of channels youโ€™re going to subscribe to on your ๐˜ฏ๐˜ฆ๐˜ธ account.

Do NOT skip this step. Itโ€™s the most crucial one of all.

Ready for it? Just copy and paste each line into the search bar on YouTube, hit subscribe, and move on to the next channel.

๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐—ด๐—ผ:
AdamSomething
Adumb_codes
AlexHormozi
Aliabdaal
An0n_ali
AndreiJikh
AprilynneAlter
Arab
Biaheza
BigThink
BrinyHeart1
BryanJohnson
Boomerrbryan
CGPGrey
CinemaStix
CleoAbram
DaniBitton
Dave2D
DavidPerellChannel
Exurb1a
EyebrowCinema
F4micom
GrahamStephan
HorsesOnYT
HowMoneyWorks
Illneas
ImanGadhzi
Jay [Clouse]
Jazza
JoeFazer
JohnnyHarris
JonDorman
JonYoushaei
JordanBrown
JordanWelch
JosieLiftsThings
KurtisConner
Kurzgesagt
LouisKeyfr
LowBudgetStories
MacVince
MagnatesMedia
MarcusJones
MarkRober
MarkTillbury
MKBHD
MattyBallz
MaxFosh
MBA-Maven
MinuteEarth
ModernIdeasTV
MoneyMaxing
MrBeast
Mrwhosetheboss
ThatNateBlack
Neoexplains
Nexpo
OddAnimalSpecimens
OptimumTech
PaddyGalloway
PatrickCC
PeterMcKinnon
PrimalSpace
VinceMontanaTV
Robertus55
RyanNgFilms
RyanScribner
Ryan Trahan
TheAnalystYTs
TheFinancialDiet
TheInfographicsShow
TheTryGuys
ThinkMediaTV
TylerOliveria
Vsauce
Xkcd_whatif
These channels are a mix of big & small creators, faceless and branded channels, spread across different niches.

This will give you a variety of thumbnail styles, old and new formats, and titles to work with.

This is all you have to do to set up the new account and give the algorithm some data to work with.
Step 4:
Set a timer for 10 mins daily and scroll on this homepage.

๐—ฅ๐—ฒ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ: ๐——๐—ผ ๐—ก๐—ข๐—ง ๐—ฐ๐—น๐—ถ๐—ฐ๐—ธ ๐—ผ๐—ป ๐—ฎ๐—ป๐˜† ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ, ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ถ๐—น๐—น ๐—ฐ๐—ผ๐—ป๐—ณ๐˜‚๐˜€๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฎ๐—น๐—ด๐—ผ.

This account is not curated by your personal interests/hobbies, but for visual inspiration.

Youโ€™ll see a mix of thumbnails, from channels you subbed to and channels the algo thinks are similar.
These are the 3 things youโ€™re looking for in each thumbnail:
1. Are views more than 4k?
2. Does it make sense within 3 seconds?
3. Is the design unique?

If the answer is yes to each of these questions, click on the channel link below the title, and go to the โ€˜Videosโ€™ tab. Image
Immediately, youโ€™ll see the outlier scores of each video.

Like this: Image
If the channel is in your niche, subscribe to it. Otherwise, just look for videos with outlier scores more than 2x.

These are winning ideas.

Screenshot them and paste into a separate Goodle Doc/Notion
The more you scroll on this account, the better the thumbnails the algo will show you.

This is a screenshot from my homepage. Itโ€™s a very good mix of old and new designs Image
As for titles, you can either manually curate them the way we did for thumbnails, or go to , and sign up for the FREE newsletter.

Each week, youโ€™ll receive an email containing 5 title formats, with an explainer.

It will look like this (see image)

If the โ€˜Hook scoreโ€™ is more than +500, itโ€™s a good title to adapt.creatorhooks.comImage
But, I get it. A lot of you would rather focus on the fun part of video creation rather thanโ€ฆ all this.

Would you like my top 50 outlier thumbnail inspo?

Reply โ€œYESโ€ and Iโ€™ll build a Google Docs with them for ya

โ€ข โ€ข โ€ข

Missing some Tweet in this thread? You can try to force a refresh
ใ€€

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More from @MostafaVisuals

May 31
These 16 YouTube title formats print in any niche๐Ÿงต
1/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
How the Most {Entity/Object} (Achieved desirable outcome)

The key part is adding a descriptive, EXTREME word before the entity. This amplifies curiosity, driving clicks. Image
2/
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜:
The {Descriptive word} Truth About [Product/Company]

Works best for video essays Image
Read 18 tweets
Apr 17
I create outlier thumbnails without copying anyone.

This is how you can do the same:๐Ÿงต
๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿญ: ๐—š๐—ฟ๐—ฎ๐—ฏ ๐—”๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป (๐—œ๐—ป ๐Ÿฑ ๐—ฆ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐—ช๐—ฎ๐˜†๐˜€)

To stop the scroll, your thumbnail needs to punch the viewer in the face โ€” visually.

๐——๐—ผ ๐˜๐—ต๐—ถ๐˜€:

๐Ÿญ. ๐—”๐—ฑ๐—ฑ ๐—ฎ ๐˜„๐—ฒ๐—ถ๐—ฟ๐—ฑ ๐—ผ๐—ฟ ๐˜€๐—ต๐—ผ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น
โ†’ Something viewers havenโ€™t seen before.
๐Ÿฎ. ๐—จ๐˜€๐—ฒ ๐—ฏ๐—ผ๐—น๐—ฑ, ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—น๐—ผ๐—ฟ๐˜€
โ†’ Think red on white, yellow on black, etc.
โ†’ The further away 2 colors are on the color wheel, the more they contrast

๐Ÿฏ. ๐—ž๐—ฒ๐—ฒ๐—ฝ ๐˜๐—ฒ๐˜…๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ ๐Ÿฐ ๐˜„๐—ผ๐—ฟ๐—ฑ๐˜€
โ†’ Shorter = punchier.
Read 11 tweets
Feb 23
I created a viral Youtube thumbnail without copying anyone.

This is how you can do the same:๐Ÿงต
If youโ€™ve been on Youtube Twitter long enough, youโ€™ve heard about the โ€œcopying outliersโ€ strategy.

Heck, Iโ€™ve been one of its biggest fans!

BUTโ€ฆ

2025 Youtube is different.
Now, ORIGINALITY is king.

So when Daniel, our client, wanted a comparison thumbnail for the title: โ€œI Copied A YouTube Channel That Makes $100k/Mo (it worked)โ€, we knew we had to do something different.

This is the sketch we got from Daniel Image
Read 15 tweets
Dec 26, 2024
Only 0.01% channels hit 1M+ views on their first video.

Ours was one of them.

Here's how you can copy us (MEGA THREAD๐Ÿงต): Image
Youtube gives all new channels a slight push in the beginning.

Which means that their first video is shown to a large pool of viewers.

If you capitalize on this moment, you set yourself up for long-term success.

This is where the thumbnail+title play a huge role.
1/ Use the โ€œPattern Interruptโ€ technique

Most Youtubers are told to copy trending thumbnail designs, like comparison thumbnails.

And that works. Until a point.

If you donโ€™t want your video to plateau after a point, you canโ€™t keep recycling the same kind of thumbnails. Image
Read 18 tweets
Apr 16, 2024
I didn't study every Mr Beast Thumbnail

But here's the simple framework all famous performing videos follow

The same framework, which has gotten me millions of views.

๐Ÿงต Image
Note: Each channel has a different audience, no certain "trick" or "effect" you apply will boost your views.

The framework simply provides a structure making sure you tailor working thumbnails.
1๏ธโƒฃ Standing out from the crowd will help you stand out from YouTube's landfill of videos

Attention does that - these video stopped you from scrolling past using 3 ways. Image
Read 8 tweets
May 21, 2023
My client racked a million views with this thumbnail

10X more than normal. ๐Ÿ’ฅ

Here are some secrets you probably forget while making your thumbnails

A THREAD ๐Ÿงต Image
when choosing subject photo make sure at least 1 of them is looking towards the camera

why is that necessary?

Simple. It established instant trust which leads a viewer to click

Simply put, if you trust someone you go to them. This is how we establish trust with a viewer. Image
Color correct your images, just blend them in so it looks like its part of one image rather than 20 different photos

here's a before & after

see the difference it makes? That.

(psst...brighten the images up..please..if it's too dark no one would notice)
Image
Image
Read 6 tweets

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