It's a video which gets significantly more views than the channelโs average.
It's an indicator that the video appeals to viewers ๐ฐ๐ต๐ฉ๐ฆ๐ณ than the channel's subscribers, and the algorithm is pushing these out NEW people.
Which means that there is something in them which the algorithm loves.
Step 3:
This is where stuff gets serious.
Iโm going to give you a list of channels youโre going to subscribe to on your ๐ฏ๐ฆ๐ธ account.
Do NOT skip this step. Itโs the most crucial one of all.
Ready for it? Just copy and paste each line into the search bar on YouTube, hit subscribe, and move on to the next channel.
This account is not curated by your personal interests/hobbies, but for visual inspiration.
Youโll see a mix of thumbnails, from channels you subbed to and channels the algo thinks are similar.
These are the 3 things youโre looking for in each thumbnail: 1. Are views more than 4k? 2. Does it make sense within 3 seconds? 3. Is the design unique?
If the answer is yes to each of these questions, click on the channel link below the title, and go to the โVideosโ tab.
Immediately, youโll see the outlier scores of each video.
Like this:
If the channel is in your niche, subscribe to it. Otherwise, just look for videos with outlier scores more than 2x.
These are winning ideas.
Screenshot them and paste into a separate Goodle Doc/Notion
The more you scroll on this account, the better the thumbnails the algo will show you.
This is a screenshot from my homepage. Itโs a very good mix of old and new designs
As for titles, you can either manually curate them the way we did for thumbnails, or go to , and sign up for the FREE newsletter.
Each week, youโll receive an email containing 5 title formats, with an explainer.
It will look like this (see image)
If the โHook scoreโ is more than +500, itโs a good title to adapt.creatorhooks.com
But, I get it. A lot of you would rather focus on the fun part of video creation rather thanโฆ all this.
Would you like my top 50 outlier thumbnail inspo?
Reply โYESโ and Iโll build a Google Docs with them for ya
โข โข โข
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๐ฎ. ๐จ๐๐ฒ ๐ฏ๐ผ๐น๐ฑ, ๐ฐ๐ผ๐ป๐๐ฟ๐ฎ๐๐๐ถ๐ป๐ด ๐ฐ๐ผ๐น๐ผ๐ฟ๐
โ Think red on white, yellow on black, etc.
โ The further away 2 colors are on the color wheel, the more they contrast
I created a viral Youtube thumbnail without copying anyone.
This is how you can do the same:๐งต
If youโve been on Youtube Twitter long enough, youโve heard about the โcopying outliersโ strategy.
Heck, Iโve been one of its biggest fans!
BUTโฆ
2025 Youtube is different.
Now, ORIGINALITY is king.
So when Daniel, our client, wanted a comparison thumbnail for the title: โI Copied A YouTube Channel That Makes $100k/Mo (it worked)โ, we knew we had to do something different.