1. Source Music gave NewJeans a dorm full of bugs?
Fact: That dorm was provided back when Source Music was still a small agency, before HYBE acquired it. HYBE has nothing to do with it. Bugs can appear anywhere and are a matter of upkeep, not deliberate neglect.
2. HYBE debuted LE SSERAFIM first to undermine NewJeans?
Fact: Producer Min Hee-jin delayed cooperation by insisting on running her own label and submitting debut materials late, which pushed NewJeans’ debut back. No official meeting records show HYBE intentionally holding them back.
3. HYBE blocked NewJeans by giving LE SSERAFIM the Louis Vuitton ambassadorship?
Fact: Sakura signed with Louis Vuitton in April 2022—before NewJeans debuted—so the full-ambassador deal had already been set in motion. NewJeans signed later in the normal timeline.
4. In ILLIT’s “food World Cup” clip, Wonhee mocked Minji with kalguksu (knife-cut noodles)?
Fact: The game was an Mnet “ideal-type World Cup” segment. The noodle choice was random, filmed long before the later controversy. Wonhee often mentions her hometown kalguksu shop.
5. ILLIT purposely appeared on “Knowing Bros” the same day as NewJeans’ comeback?
Fact: Broadcast schedules are fixed far in advance by the network and local governments. Even the staff didn’t know NewJeans’ comeback date. Agencies don’t get to line up outside schedules at will.
6. ILLIT copied NewJeans by doing a hanbok photo shoot?
Fact: The shoot was organized by an external magazine. Group hanbok photos are a concept countless idol groups have done over the years.
7. ILLIT ripped off NewJeans with a 3-D billboard ad?
Fact: That site is specifically built for 3-D ads and has been used by many brands and artists long before NewJeans.
8. ILLIT plagiarized NewJeans’ songs and choreography?
Fact: A court has already ruled there was no plagiarism. Meanwhile, questions persist about the similarity between NewJeans’ team name/logo and the Mexican group “Jeans.”
9. ILLIT’s X (Twitter) account followed a NewJeans anti-fan account on purpose?
Fact: For about 20 minutes the staff accidentally followed three fan accounts, one of which actually supported NewJeans. There was no organized anti-campaign.
10. Wonhee is faking sympathy with hate-comment reports and a leg injury?
Fact: She lawfully reported malicious comments. Her use of crutches was confirmed by a specialist as standard treatment—not acting.
11. An ILLIT manager told Hanni to “ignore her”?
Fact: CCTV and interviews found no such remark, and Hanni altered her statement multiple times. No physical evidence supports the claim.
12. ILLIT members mocked NewJeans verbally and through gestures?
Fact: Released CCTV only shows them giving a right-angle bow. No mocking footage exists. Claims surfaced after the storage period ended and frames were allegedly edited.
13. HYBE leaked NewJeans’ medical records?
Fact: Only an internal schedule-adjustment note was shown, not formal medical records, and it was not written by medical staff.
14. HYBE stopped NewJeans from wearing memorial ribbons?
Fact: All HYBE artists were reviewing the same ribbon-wearing options. NewJeans insisted on ribbons they had prepared themselves.
15. HYBE published NewJeans trainee-era videos?
Fact: Dispatch released the footage. HYBE immediately requested deletion and blur edits to protect likeness rights.
16. ADOR blocked reporters at a Louis Vuitton event so only one covered NewJeans?
Fact: The takedown request came from Apple, the advertiser, not ADOR. Reporters simply flocked to bigger names like Jennie that day.
17. HYBE planned to “shelve” NewJeans for 18 months?
Fact: The memo discussed long-range production with Grammy-level producers, explaining possibilities—not locking them away.
18. BELIFT LAB stole NewJeans’ planning documents?
Fact: “Text in a circle and a line” is a basic presentation layout. The cited comparison images were zoomed, cropped, and altered.
19. HYBE downplayed NewJeans’ album sales?
Fact: PR clarified that the touted “one million” figure was worldwide, not Japan alone—standard IR housekeeping.
20. ADOR asked Dolphin Films to delete a NewJeans MV clip?
Fact: The deletion request came from Apple, the brand owner, not ADOR. The footage wasn’t an official MV but an unauthorized upload.
21. A female employee who was sexually harassed spun anti-Min Hee-jin sentiment?
Fact: A Ministry of Labor probe confirmed Min Hee-jin’s abusive language and sexual harassment; she was fined. The actual victim was that employee.
I've noticed that when other fandoms argue with ARMY, they often try to discredit the term "positive influence." So I looked into it myself and I'm going to share the information, including sources.
ㅡㅡㅡㅡㅡ
2017: Total KRW 600 million
– KRW 100 million → Sewol Ferry Disaster Families “4·16 Foundation” (all seven members + label)
– KRW 500 million → LOVE MYSELF seed fund
2018: Total KRW 1.25 billion
– J-Hope KRW 150 million → ChildFund Korea
– KRW 1.1 billion → LOVE MYSELF annual fundraising
2019: Total KRW 2.17 billion
– Suga KRW 100 million → Korea Pediatric Cancer Foundation
– Jimin KRW 100 million → Busan Metropolitan City Office of Education
– J-Hope KRW 200 million → Gwangju International High School KRW 100 million / treatment for pediatric patients KRW 100 million
– Jin KRW 100 million → UNICEF Korea “Honors Club”
– RM KRW 100 million → Samsung School for the Deaf (music education)
– LOVE MYSELF cumulative KRW 2.67 billion (+KRW 1.57 billion)
2020: Total KRW 3.33 billion
– BTS & HYBE KRW 1.2 billion → Black Lives Matter (USD 1 million)
– BTS & HYBE KRW 1.2 billion → Live Nation “Crew Nation” (USD 1 million)
– Suga KRW 100 million → Community Chest of Korea (Daegu COVID-19 relief)
– Jimin KRW 100 million → Jeonnam Future Education Foundation
– RM KRW 100 million → National Museum of Modern and Contemporary Art Foundation
– J-Hope KRW 100 million → ChildFund Korea (children vulnerable to COVID-19)
– LOVE MYSELF cumulative KRW 3.2 billion (+KRW 530 million)
2021: Total KRW 1.65 billion
– J-Hope KRW 150 million → ChildFund Korea (children with visual/hearing disabilities)
– J-Hope KRW 100 million → ChildFund Korea / Tanzania child-violence victims
– J-Hope KRW 100 million → ChildFund Korea (heating & medical costs)
– Suga KRW 100 million → Keimyung University Dongsan Hospital (pediatric cancer)
– RM KRW 100 million → Overseas Korean Cultural Heritage Foundation
– Jimin KRW 100 million → Rotary International “End Polio”
– LOVE MYSELF cumulative KRW 4.2 billion (+KRW 1 billion)
2022: Total KRW 500 million
– Suga KRW 100 million → Community Chest of Korea (Uljin & Samcheok wildfire)
– J-Hope KRW 100 million → ChildFund Korea (heating & medical costs)
– J-Hope KRW 100 million → Community Chest of Korea (central-region floods)
– RM KRW 100 million → Overseas Korean Cultural Heritage Foundation
– Jimin KRW 100 million → Gangwon Education Scholarship Foundation
– LOVE MYSELF cumulative KRW 4.2 billion (+0)
2023: Total KRW 6.2 billion
– Jung Kook KRW 1 billion → Seoul National University Children’s Hospital
– J-Hope KRW 100 million → UNICEF Korea (Türkiye–Syria earthquake)
– Jimin KRW 100 million → UNICEF Korea (Türkiye–Syria earthquake)
– RM KRW 100 million → Overseas Cultural Heritage Foundation
– RM KRW 100 million → Korean Society for Legal Medicine ← added
– Suga KRW 100 million → Save the Children (earthquake relief)
– LOVE MYSELF cumulative KRW 8.9 billion (+KRW 4.7 billion)
2024: Total KRW 200 million
– RM KRW 100 million → Ministry of Patriots and Veterans Affairs “Salute to Uniformed Personnel” campaign
– Jimin KRW 100 million → Gyeongnam Office of Education scholarship fund
2025 : Total KRW 2.9 billion
– HYBE KRW 1 billion → Cultural Heritage Administration & National Cultural Heritage Trust (restoration of wildfire-damaged heritage)
– Jung Kook KRW 1 billion → Community Chest of Korea (Gyeongnam/Gyeongbuk wildfire relief)
– V KRW 200 million → Korean Red Cross (wildfire victims & firefighter safety)
– RM KRW 100 million → Community Chest of Korea (wildfire emergency relief)
– J-Hope KRW 100 million → Support for families of Jeju Air Flight 2216 victims
– J-Hope KRW 100 million → Community Chest of Korea (wildfire relief)
– J-Hope KRW 200 million → Asan Medical Center Children’s Hospital (birthday donation)
– Suga KRW 100 million → Korean Red Cross (wildfire relief)
– Jin KRW 100 million → Asan Medical Center Children’s Hospital.
BTS and ARMY’s Positive Impact Summary
1. Social Campaigns and Human Rights Initiatives
Black Lives Matter (BLM) Campaign After BTS shared a supportive message, ARMY independently launched the '# MatchAMillion' campaign, raising over $1 million in one day for BLM, demonstrating global fans' strong stance against racism.
# StopAsianHate Campaign Following BTS’s statement against anti-Asian hate crimes, ARMY actively spread the message on social media, bringing global attention to the issue.
White House Invitation and Solidarity In May 2022, BTS visited the White House to speak against anti-Asian hate crimes and promote diversity. ARMY amplified the message through social media support.
Digital Social Action In 2020, ARMY overloaded a Dallas Police Department app by uploading BTS fancams, disrupting its function. In 2020, ARMY neutralized racist hashtags (# WhiteLivesMatter, # BlueLivesMatter) by flooding them with fancams and memes.
2. Environmental Protection and Sustainability
ARMY for Earth Campaign (2022) Celebrating BTS’s 9th debut anniversary, fans raised $10,435 (around 13 million KRW) globally to support environmental NGOs focusing on urban gardening, sustainable agriculture, and native seed preservation.
Tree-Planting Projects Fans organized 'Jimin Forest,' 'RM Forest,' and 'Jungkook Mangrove Forest' projects, aligning with members' birthdays and anniversaries.
Climate and Environmental Activism In 2023, Global ARMY organized campaigns opposing the coastal landfill at Gangneung coal power plant. Fans initiated a 'Zero Plastic Challenge,' promoting recycling and upcycling guides for concert merchandise packaging.
3. Educational and Cultural Support
Starbucks ‘Be the Brightest Stars’ Campaign (2020) Revenue from collaborative BTS merchandise was partially donated to educational and independence programs for disadvantaged youth.
Book Donations and Educational Volunteerism ARMY built libraries, donated books, and educational supplies worldwide, significantly enhancing global educational environments. Fans initiated various projects, such as the 'J-Hope Scholarship' and 'BTS Libraries.'
Youth Empowerment and SDG Promotion Participation in UNICEF's 'Generation Unlimited' platform helped spread awareness about youth education and entrepreneurship.
4. Mental Health Awareness and Healing
UNICEF ‘LOVE MYSELF’ Campaign ARMY actively spread messages promoting the end of violence against children and adolescents and encouraging mental health awareness.
Mental Healing through Music and Performances BTS’s music and performances provided fans with self-acceptance, comfort, and empathy, fostering mutual mental health support within fan communities.
5. Cultural and Linguistic Diversity
Korean Language Learning Boom BTS’s global popularity led international fans to voluntarily learn Korean and appreciate Korean culture, further supported by the 'Learn! KOREAN with BTS' online content.
Cultural Exchange Promotion Through BTS’s music and content, fans developed interests in various global traditions, fostering cultural exchange within the international fandom.
Global Fan Translation Network Fans provided real-time translations of music videos, V LIVE sessions, and Weverse posts into more than 10 languages, facilitating worldwide fan interaction.
6. Disability Inclusion and Accessibility
Sign Language Interpretation at Concerts Fans independently arranged American and Korean Sign Language (ASL/KSL) interpreters for BTS’s concerts in Seoul and Las Vegas, encouraging broader accessibility trends in K-pop concerts.
International Sign Language in 'Permission to Dance' BTS integrated international sign language (“joy,” “dance,” “peace”) into choreography, enhancing inclusivity and engagement with deaf fans.
Seeing BTS getting attacked on Theqoo again lately reminded me of the whole Wing-Break era, so I decided to put this together.
BTS debuted in June 2013, entering a music scene where newcomers from outside the “Big 3” agencies (SM, YG, JYP) were often ignored or belittled. In these early years, Korean media paid them little attention – music shows gave them minimal screentime and popular variety programs hardly invited them, as BTS lacked the connections and clout of larger labels. Other artists and industry insiders also showed thinly veiled disdain. According to BTS’s own memoir, in 2014 some senior artists (sunbaes) would literally ignore BTS’s greetings and even mock the young group for “not even being candidates for first place” on music shows, treating them as unworthy rivals. This poor treatment came to a head at the 2014 Mnet Asian Music Awards (MAMA), where BTS’s song “Danger” wasn’t nominated – members later recalled their “unspeakable disappointment” at being snubbed, and how certain peers looked down on them that night. Such experiences lit a fire in BTS: they resolved to work so hard that “no one will ever look down on us again,” as one member put it.
Concurrently, BTS faced a flurry of petty accusations and rumors. With their edgy hip-hop image and storytelling lyrics, BTS didn’t fit the cookie-cutter idol mold, which drew ire from multiple fronts. Some in the underground hip-hop scene criticized them for “selling out” as idols, while certain idol fans spread accusations that BTS was plagiarizing concepts from senior groups. For example, when BTS released “상남자 (Boy In Luv)” in 2014 with a school-uniform concept, detractors baselessly claimed it copied EXO’s “Growl” staging simply because of the similar school theme. Every comeback, it seemed BTS “must have copied someone” – be it styling or music – according to anti-fans. These claims were often flimsy, but they created a negative narrative around BTS in online communities. Traditional K-pop media largely stayed silent or sided with the more established groups, leaving BTS and ARMY to defend the group’s originality on their own. Still, BTS pressed on, winning a small but passionate fanbase. ARMYs in these early days took to social media to promote BTS when broadcasters wouldn’t – sharing videos, translating BTS’s tweets and logs, and rallying newcomers from around the world. This grass-roots buzz hinted at BTS’s potential, but many industry observers continued to dismiss them as just another rookie group – or worse, as pretenders riding on others’ ideas.
2016 was a year of both triumph and tribulation – the climax of the “Wing-Break” saga. BTS’s popularity was reaching new heights: their October 2016 album Wings was a massive hit, breaking sales records and even charting on the Billboard 200 (a rarity for K-pop at the time). Sensing that BTS was about to soar, anti-fans and certain industry players dramatically escalated their sabotage campaign, essentially formalizing it under the name “날개꺾기 (Wing-Break) Project.” The explicit goal of this project was to damage BTS’s image and fan morale so badly that their growth would stall. Like breaking a bird’s wings, they wanted to ensure BTS could not fly any higher. Here are the main tactics that defined the 2016 Wing-Break campaign, as recounted by fans and observers at the time:
Smear Campaigns & Plagiarism Accusations:
The plagiarism rumors from previous years intensified. Every concept BTS came out with was met by antis scouring for any resemblance to others. They flooded forums with accusations that BTS copied other idols, trying to paint BTS as unoriginal cheats. The claims ranged from the absurd (e.g. BTS wore school uniforms, so they plagiarized EXO) to the desperate (criticizing BTS for using common fashion items like headbands). By constantly pushing these “copycat” narratives, detractors hoped to undermine BTS’s artistic credibility.
Coordinated Malicious Hashtags:
The anti-BTS coalition became highly organized on social media. They would time their attacks for maximum pain – for instance, when BTS members posted on Twitter or Weibo, antis would immediately launch negative hashtag campaigns to trend hateful messages. On a member’s birthday, instead of seeing celebratory tags, ARMY would find antis had trended a cruel hashtag mocking that member’s appearance. In one horrifying incident, when a BTS member’s grandparent passed away, these haters infamously spammed images of skulls and grave emojis to taunt him during his bereavement. The psychological warfare was relentless, aiming to exhaust BTS and ARMY with a constant barrage of negativity.
Chart Manipulation Rumors and Legal Battles:
By 2016, BTS’s album sales and music chart performance were undeniable – which only fueled the sajaegi (chart-rigging) allegations from antis. When Wings sold hundreds of thousands of copies, rival fans flat-out insisted “there’s no way they sold that much without sajaegi.” Online, they stoked a frenzy that BigHit was buying albums or using illegal streaming bots. BigHit firmly denied these rumors, and ARMY countered with proof of the fandom’s growth. The issue escalated to the point of official investigation: BigHit was taken to court over these accusations, where the claims were proven baseless – the court found no evidence of BTS having done any chart manipulation. (In fact, an extortion case in 2017 revealed that a marketing executive had tried to blackmail BigHit with false “sajaegi” claims, and he was jailed for it.) Despite legal vindication – essentially a formal “not guilty” on manipulation charges – antis in 2016 refused to apologize, and continued to whisper that BTS’s success was “manufactured.” ARMY, however, took comfort that the truth was on BTS’s side.
Award Show Sabotage and Ten Minutes of Silence:
Perhaps the most palpable displays of hostility came during award shows and concerts in 2016. A tactic known as “텐미닛” (ten minutes) was employed by some rival fandoms – when BTS came on stage, these fans would go dead silent and turn off their lightsticks, creating an eerie quiet in the venue. Imagine a popular group performing to an arena where a chunk of the audience deliberately withholds applause – it was demoralizing. There were also reports of fans from other groups calling awards show organizers en masse to complain whenever BTS won a big award, as if to pressure them not to give BTS recognition. A notorious incident from MAMA 2016 saw BTS win the Artist of the Year Daesang, upsetting some rival fans who expected their favorite to win. In a show of vulgar protest, those antis started a so-called “middle-finger challenge,” posting pictures of themselves flipping the bird at the news of BTS’s win. Some attendees even allegedly made the rude gesture in person at the event. It was a shocking display of disrespect – and a clear sign that a portion of the industry simply could not stomach BTS’s victory.
Demonizing the ARMY Fandom:
The Wing-Break campaign targeted not just BTS, but also ARMY. A common strategy was to sabotage BTS’s fanbase image. Anti-BTS communities would pose as ARMY and behave badly to give the fandom a bad name. For example, they might create troll accounts acting like overzealous BTS fans who spammed other artists’ videos with dislikes or hateful comments, hoping to make ARMY look aggressive and toxic. Every time a music video by another idol group got a lot of dislikes, these antis would scream, “It’s BTS’s fans doing it!”. ARMY became maligned in parts of the K-pop community as “immature schoolgirls” or “rabid extremists,” a stigma that was largely manufactured by those very provocateurs. This was psychological warfare aimed at isolating BTS (because a group without a respected fandom struggles to be taken seriously). It also sought to discourage casual fans from joining ARMY, for fear of social stigma.
Blocking Overseas Opportunities:
Even as BTS started extending their influence beyond Korea, adversaries tried to interfere. ARMY’s organic growth internationally was unprecedented – fans were requesting BTS songs on foreign radio and voting them into global award charts. When BTS got nominated for the 2017 Billboard Music Awards (Top Social Artist), ARMY mobilized worldwide to vote. In reaction, a coalition of rival K-pop fans (notably some EXO fans) actually voted for Justin Bieber en masse just to prevent BTS from winning. (Ironically, BTS still won, thanks to the sheer numbers of ARMY ❤.) In another instance, BTS’s entry into U.S. radio was met with sabotage: when American radio DJs began to play BTS (thanks to ARMY’s efforts), they became targets of online harassment by K-pop antis, who left nasty comments accusing the DJs of taking bribes or hyping an “undeserving” group. International achievements that should have been celebrated were thus clouded by hateful noise. It got so bad that Korean ARMYs at one point trended “아미독립일” (ARMY Independence Day) on Twitter – essentially declaring that ARMY would “leave K-pop” and go independent. This hashtag was a response to incessant taunts like “ARMY, get out of K-pop”; fed up, fans agreed that if supporting BTS meant being shunned by the K-pop community, then so be it – they would form their own realm for BTS. (Of course, ARMY never truly abandoned K-pop, but the message was sent that BTS’s fandom would not be bullied into silence.)